The Shrenuj Newsletterho.shrenuj.com/pdf/BTF_Vol5_Jan-Feb08.pdfThe Shrenuj Newsletter January ... gems and jewellery show where ... At the recently held 53rd Fair one Filmfare Awards

The Shrenuj Newsletter

January - February 2008 Issue

From

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he new year always starts with promises. Some are kept and some are better not kept! After all, most of the fun comes from

breaking the norms!! At BTF, we are breaking one norm in this first issue of 2008.

Normally, we do not cover individual achievements for Shrenuj fam-ily members. But here’s an occasion when entire nation has saluted the performance of young Darsheel Safary in “Taare Zameen Par”. BTF congratulates Mr. Mitesh Safary, member of our Tardeo based jewellery team, for having such a gifted son and hopes that Darsheel delivers much more mesmersing performances in the years to come!

In this issue, we are happy to introduce our new corporate identity. The new look and feel to our logo and other elements is in synch with the recent changes in our business model with increased contribution from jewellery, branding and retail businesses.

The last two months have been very eventful. We had the privilege of Finnish Prime Ministerial visit to our Tardeo factory, accompanied by Minister of Environment. We participated in the first ever IIJS-Signature in scenic Goa. Our annual cricket bonanza was organized with a lot of fanfare. Celebrated Bollywood actor Kareena Kapoor wore a Shrenuj bangle at 53rd Filmfare Awards. Shrenuj’s Forev-ermark ring, promoted by Maharani Gayatri Devi was auctioned by Saffronart for Rs. 4.75 lacs. Diti opened new points of sales in Kolkata and Pune. And much more.....

Yet on one count, I wish to share my strong dissatisfaction. Your contribution to BTF remains very low. Let me remind you that BTF is your magazine and if you choose not to contribute, we may have to discontinue further issues. The choice is yours.

C .S. Valand

© All rights reservedNo article, news item or image can be reproduced electronically or otherwise without written permission from editor. For contributions, feedback or comments, please mail at [email protected] for internal circulation only.

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Noted graphic designer, Mr. Sudershan Dheer had designed our logo three decades ago, symbolising our focus on diamonds, exports and imports. Much has happened in these three decades where our business has developed much beyond diamonds. We are now a young company with dynamism and passion to excel. We continue to innovate and find better ways to do our job. And yet, we remain rooted in our heritage of more than 100 years in keeping our strong customer focus alive.

The new logo conveys three core values of Heritage, Innovation and Passion. We believe that these values will continue to keep us ahead of our competition. The new logo colours, blue and silver symbolise the steady and solid foundations (Blue) and the pure and dynamic (Silver) management approach. The new corporate identity will be adopted across the group from 1st April 2008 and comprises of all elements, including stationary, brochures, electronic templates, office

signages, website and much more. We believe that the new identity will be a true representation of our approach to business. The new logo has been created by BrandMission in Germany.

We give a sneak preview of the elements here and you shall soon have the new brochure and stationary in your hands.

The new Shrenuj...



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SHRENUJHERITAGE • INNOVATION • PASSION

XYZDesignation

Shrenuj & Company Ltd.

405, Dharam Palace,

100-103, N.S. Patkar Marg,

Mumbai - 400 007, India.

T +91 (22) 6637 3500

F +91 (22) 2363 2982

M +91 00000 00000

[email protected]

www.shrenuj.com

New Shrenuj Brochure Design

New Business Card Design

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Governement of Maharashtra attended the dinner.

During the dinner speech, Minister Tiilikainen expressed that India and Finland presented a huge potential for cooperation in preserving the environment. He mentioned that Finland was a fine example of balancing growth with conservation as it is a big producer of paper and yet its forest coverage has not declined over many decades. Indian industry could learn from their approach.

Mr. Doshi, in his address, said that global warming and pollution were not mere words but a serious concern now. He hoped that Indo-Finnish cooperation in this direction could provide a foundation for sustainable growth.

H.E. Mr. Timmo Tiilikainen, Minister for Environment, visited Mumbai on 5th- 6th February, 2008. He was accompanied by a high level business delegation of Finnish companies. Hon. Consul, Shreyas Doshi hosted a dinner in their honour at the Hilton Towers, Mumbai on 5th February. The dinner was attended by luminaries from the corporate world of Mumbai. Minister of State for Environment,

Ministerial visit



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Prime Ministerial Visit

His Excellency, Mr. Matti Vanhanen, Prime Minister of Finland visited Mumbai on 6th February, 2008. During the day, he met Chief Minister and Governor of Maharashtra. In the afternoon, he visited our Tardeo factory premises where he was welcomed by our Chairman and Mr. Umesh Shah. Mr. Vishal Doshi later took them around the factory and explained the processes in diamond and jewellery manufacturing. The entourage also viewed the branded jewellery collections of Shrenuj.

During the discussions, the PM complimented the Shrenuj team for its excellence in manufacturing. Mr. Shreyas Doshi briefed him about the Indian diamond industry and the Indian leadership in global scenario.

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SHrENUj GroUP HAS always strived for encouraging team spirit and competitiveness amongst its employees. one initiative in this direction is organizing Annual Cricket Tournaments amongst teams of Employees/ Units since 2005. We have moved a long way from the first tournament that was played using tennis balls with a limited participation. In its third edition this year, the event has become a professional one with appropriate playing gear, including professional grade leather balls and kits, standard venue and complimented with snacks and meals. This year Fourth Shrenuj Employees Cricket Tournament -2008, was

held on 29th February, 2008 and 2nd March, 2008. In all, 14 teams participated in the tournament comprising players from

Since , the number of teams was more , it was decided to conduct the tournament on two days . The preliminary rounds were played on 29/02/2008 at Purandare Stadium,Dadar, two days prior to the final event, comprising of Semi finals and Finals was scheduled on March 2, 2008 at Kohli Stadium, Navy Nagar, Colaba. one team from each units was selected from the preliminary rounds for a semi-final berth on 2nd March.

The Final event was conducted on 2nd March, 2008 at Kohli Stadium, Navy Nagar where one each teams representing Head office, Tardeo Diamond Shopfloor, Tardeo jewellery Division, Mahalaxmi and two teams from SEEPZ plus two ladies teams (representing Diamond & jewellary sections)

All the matches played were played in the true spirit of the game and were highly competitive. The trophy was won by Tardeo Diamond Shopfloor , while Tardeo jewellery Division ended up as the runners Up. The Ladies’ Tournament was won by Diamond team with players from Head office, Tardeo and Mahalaxmi units.

Head Office - 2 teamsTardeo Diamond Shopfloor - 2 teamsTardeo Jewellery Division - 2 teamsMahalaxmi Units - 2 teamsSEEPZ Units - 4 teamsLadies - 2 teams

Teams

WinnersBest Batsman

Mr.Rishit Shah ( Shekarbhai -Planning).

Best Bowler

Mr Prakash Patel (HO)

Man of the Tournament

Mr. Rasstes Desai (Lavanya)

Best Fielder

Mr. Satish Jain

Best All-rounder

Mr.Sunil Medhekar

Ladies TeamBest BowlerMs.Shruti Kedia

Best Batsman Ms.Sandhaya Tandel

Best FielderMs.Jayashree Bajaj

Shrenuj Cricket



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IIjS-Signature Goa was first Indian gems and jewellery show where invited retailers from across the globe previewed what the Indian manufacturers have to offer. Shrenuj was, as an acclaimed leader in the industry, given a premium space where our award winning designs were showcased. Needless to say that the show was stolen by Shrenuj!

retailers were enthused by the extensive collections displayed by us, especially the jCK Award winning necklace was appreciated for its simplicity and elegance.

We hope that in the coming years, IIjS-Signature will be amongst the leading trade shows of the world.

IIJS-Signature Inaugural

Show



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HErE WAS A trend which spoke of class, elegance and brilliance. No, we aren’t talking of the awards these pretty actresses bagged at the Awards night but of the jewellery that they elegantly flaunted.

oUr TAKE: Best Actress awardee Kareena Kapoor flaunted a pair of 21carat chandelier earrings. These brilliantly cut earrings were designed by Farah Khan for Mahesh Notandass and solitaire bangles were designed and manufactured by Shrenuj

Exquisite diamonds shone and bedazzled the red carpet building up

the crescendo to what was a ‘rocking’ event! Trends very clearly pointed towards long, dangling diamond chandeliers, cuffs and rings and it was little wonder that Best actress awardee Kareena Kapoor and Best Debutante (Critics category) Deepika Padukone chose to wear chandelier earrings with preciously crafted ForEVErMArK diamonds.

The beautiful Shrenuj bangle was an element of envy amongst other actresses present during the event and was widely covered by the media.

Behold that

bejewelled lookAt the recently held 53rd Fair one Filmfare Awards 2007, Bollywood beauty, Kareena Kapoor made a statement with diamonds, BTF observes

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The world without Engineers

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Quotes

opportunity seldom knocks twice! Here we are, once again, asking you to send in your queries. Anybody listening?? You may not get another chance to ask what you wanted to know from managemement in a public forum. C’mon, speak up!

Unless, of course, in this cluttered world, you like empty spaces like the one below!!!

?Ask

the

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agem

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?The Shrenuj Newsletter


The fine art of living:

Yesterday is but a dreamTomorrow is only a visionBut today well-lived

Make every yesterday a dream of happiness

And every tomorrow a vision of hope

Look well therefore, to this day!

Listening:

Examine what is said, not him who speaks.

If you wish to know the mind of a man listen to his words.

Listen to what they say of the others and you will know what they say about you.

He who rule must hear and be deaf, see and be blind.

Mind:

Discipline of the mind alone leads to self-realization.

Tolerance is the greatest gift of the mind.

Rule your mind, which, if it is not your servent, is your master.

We employee the mind to rule, the body to serve.

The Shrenuj Newsletterho.shrenuj.com/pdf/BTF_Vol5_Jan-Feb08.pdfThe Shrenuj Newsletter January ... gems and jewellery show where ... At the recently held 53rd Fair one Filmfare Awards

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