The Shoe and You Chris Holcombe Hannah Silvey Cody Barry
Mar 29, 2015
The Shoe and YouChris Holcombe
Hannah SilveyCody Barry
Topic
Target audience: Athletic Shoe Distributors The purpose of this survey is to collect
and establish actual data regarding comfort, price, quality, and appearance of athletic shoes.
Purpose
This survey will help athletic shoe distributors know what type of shoes to stock their shelves with. Since this survey has the demographic question of gender it’ll help the distributors know what women prefer over men and what men prefer over women.
Who we Surveyed
Demographic: Males vs. FemalesTarget Participants: Anyone Our purpose was to determine if males and females differentiate between athletic shoe preference in the content of why they buy
athletic shoes, what determines their athletic shoe purchase, comfort, appearance, and affordability.
Methods
Our first approach: Giving survey by hand◦Pros: Participants could ask us questions related to
the survey if a question arouse.◦Cons: Printing off all the surveys, time
management issues for participant and us.Our second approach: Facebook and text
◦Pros: A large amount of people were able to take the survey in a short amount of time, paperless
◦Cons: Participants couldn’t ask us questions about the survey, we couldn’t control how many males or females participated.
RESULTS
What type of athletic shoes do you buy most?
54%
15%
23%
8%
Males
RunningWalkingSport re-latedCross Training
48%
37%
11%
4%Females
RunningWalkingSport Re-latedCross Training
Would you say you are loyal to a specific shoe brand?
28%
36%
36%
Males
AgreeSomewhat AgreeDisagree
21%
59%
21%
Females
AgreeSomewhat AgreeDisagree
What is most important to you when you purchase an athletic shoe?
Price
Availability
Looks
Comfort
Brand
-1 1 3 5 7 9 111315
Males
Males
Price
Availability
Looks
Comfort
Brand
0 2 4 6 8 10121416
Females
Females
Second Most important reason
Price
Availability
Looks
Comfort
Brand
-1 1 3 5 7 9 111315
Males
Males
Price
Availability
Looks
Comfort
Brand
0 2 4 6 8 10 12 14
Females
Females
Third Most Important Reason
Price
Availability
Looks
Comfort
Brand
0 1 2 3 4 5 6 7 8 910
Males
Males
Price
Availability
Looks
Comfort
Brand
0 1 2 3 4 5 6 7 8
Females
Females
How many pairs of athletic shoes do you own?
27%
62%
12%
Males
0 to 23 to 56 to 89+
43%
43%
14%
Females
0 to 23 to 56 to 89+
How often do you purchase athletic shoes per year?
54%42%
4%
Males
0 to 1 2 to 34 to 55+
54%32%
11%4%
Females
0 to 12 to 34 to 55+
Why do you typically buy athletic shoes?
77%
11%
7%4%
Males
NeedDesireLooksGood Deal 65%
31%
4%
Females
NeedDesireLooksGood Deal
Do you believe Price Determines Quality of Athletic Shoes
19%
62%
19%
Males
AgreeSomewhat AgreeDisagree
25%
75%
Females
AgreeSomewhat AgreeDisagree
How much money do you normally spend on a pair of shoes?
$100+
$76-$100
$51-$75
$26-$50
$0-$25
0 2 4 6 8 10 12
Males
Males
$100+
$76-$100
$51-$75
$26-$50
$0-$25
0 2 4 6 8 10 12
Females
Females
What is your favorite athletic shoe brand?
Other
Asics
Puma
Adidas
Nike
Reebok
0 2 4 6 8 10 12
Males
Males
Other
Asics
Puma
Adidas
Nike
Reebok
0 2 4 6 8 10 12
Females
Females
What Primary color of shoe do you usually buy?
12%
28%
20%
40%
Males
BlackWhiteGrayMulti
12%
36%
12%
40%
Females
BlackWhiteGrayMulti
What Athletic Shoe Material do you Prefer?
Other
Nylon
Suede
Mesh
Leather
-1 1 3 5 7 9 11 13 15
Males
Males
Other
Nylon
Suede
Mesh
Leather
0 2 4 6 8 10 12 14
Females
Females
What performance do you need from a shoe?
Grip
Cushion
Ankle Stability
Light Weight
0 4 8 12 16 20
Males
Males
Grip
Cushion
Ankle Stability
Light Weight
0 4 8 12 16 20
Females
Females
On a Scale from 1-5, 1 being unsatisfied and 5 being satisfied, how do you like your running shoes?
1 2 3 4 50
2
4
6
8
10
12
14Males
Males
1 2 3 4 50
2
4
6
8
10
12
14Females
Females
Conclusions
We found that when it comes to athletic shoes males and females tend to look for the same type of product based off of our survey.
The top three things males and females look for in an athletic shoe is comfort, looks, and price. They both preferred Nike and Adidas over other brands. In addition, they were basically identical when it came to primary color of the shoe.
Continued
Males: Willing to spend more money on shoes than women and typically own more pairs of athletic shoes. They tend to look for shoes that contain more traction.
Females: Females tend to desire shoes more than males (go figure). Not one female disagreed when asked “do you believe price determines the quality of athletic shoes?”
AND WHO WOULDA THUNK IT…THEY BOTH LIKE LACES AND THEY ARE SATISFIED WITH THE COMFORT OF THEIR SHOE.
Recommendations
According to our survey, buyers are mainly attracted to brands such as Nike and Adidas. Therefore stocking shelves with these brands may bring more income.
Pricing of shoes: Men are willing to spend more money when purchasing shoes. The majority of women tend to only want to spend up to $75 max on shoes. Bringing in shoes within this price range may increase sales.
Distributors may want to purchase more running/walking shoes for women and more running and sport shoes for men.
The top reasons for females to buy shoes are for running and walking. As such bringing in less sport related shoes in women’s may save you money.
Males tend to buy athletic shoes specifically for running, with sport and fitness shoes ranking second. Providing a larger selection of these shoes verse walking and crossing training shoes may also increase sales.
Continued
We found as we did this survey that a lot of our questions didn’t match up with our purpose.
Listed below are the questions that really didn’t compliment our survey’s purpose.
Do you prefer?
96%
4%
Males
LacesSlip onVelcro
89%
4%
4% 4%
Females
LacesSlip onVelcroZip up
How comfortable are your shoes while working out?
93%
7%
Females
ComfortableSomewhat ComfortableUncomfortable
96%
4%
Males
ComfortableSomewhat ComfortableUncomfortable
Do you buy shoes according to your arch?
20%
32%
48%
Males
AlwaysSome-timesNever
21%
36%
43%
Females
AlwaysSome-timesNever
What type of Arch do you have?
19%
69%
4%8%
Males
Flat FeetNormal ArchHigh ArchUnknown
7%
54%
36%
4%
Females
Flat FeetNormalHigh ArchUnknown
What is the most important reason for purchasing athletic shoes?
Price
Features
Comfort
Sports/Fitness
Fashion
Necessity
-1 3 7 11 15
Males
Males
Price
Features
Comfort
Sports/Fitness
Fashion
Necessity
-1 3 7 11 15
Females
Females