Social Media has transformed into VISUAL SOCIAL MEDIA as we are DRAWn to VISUAL Content. Brought to you by sociallysorted.com.au a Social Media & Visual Marketing Agency REFERENCES: 1. 2012 study by ROIresearch http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck 2. Reuters 2012 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123 3. ComScore Data August 2012 as reported by Mashable http://mashable.com/2012/09/27/instagram-passes-twitter-users/ 4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/ 5. Hubspot October 2012 Study of B2B and B2C Companies http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NE W-DATA.aspx 6. PicMonkey.com - December 2012 7. RJMetrics 2012 http://blog.rjmetrics.com/pinterest-data-analysis-an-inside-look/ 8. Dane Atkinson, CEO SumAll 2012 Data (www.sumall.com) as quoted in http://www.businessinsider.com/why-small-businesses-need-instagram-2012-11#ixzz2E5iFkwa5 The Shift to VISUAL Social Media Tip 5 Add back the words to images and videos image descriptions on original images How brands can leverage the power of SOCIAL MEDIA VISUAL Tip 1 Don’t tell if you can show Wherever possible use VISUALS to share your message. PICTURES | IMAGES | INFOGRAPHICS VIDEOS | GRAPHICS | ANIMATIONS Over 80% of pins are repins on Pinterest. Be the 20% that gets repinned by 80% of users! Create original content. “ “ Tip 3 SHOWcase your story Images = Emotion and Connection. Tip 4 CrowdSource Visual Content Engage fans to brand visually competitions, promotions or events. Tip 6 Mix it up Tip 2 Create original visual content Invest in: programs like PicMonkey.com QUOTES | CHECKLISTS | TUTORIALS INFOGRAPHICS | VIDEOS | SLIDESHARE “ “ Engagement from Instagram users is as much as 10 times greater than other platforms. Dane Atkinson, CEO SumAll.com [8] RJMetrics, 2012 [7] Soci Sorted s How the Visual shift DEVELOPED Facebook Twitter Microblogs then 140 Characters YouTube Pinterest Tumblr Instagram Multi-media Microblogs No words necessary Blogs Tell 500-1000+ words Show Users are more likely to engage with brands if they post pictures than any other media. Photos on Facebook generate 53% more likes than the average post Instagram passes Twitter for daily active mobile users in August 2012 8.5 fold increase in 6 months Pinterest is now the 4th Largest Driver of Traffic Worldwide averages 1.6M visits/day and 4.3M images edited/day in just 8 months [6] [5] [4] [3] [1] by: @SociallySorted passes 4 Billion Video Views daily [2]