The Shelf Issue 09

Redington Volume diVision is an authoRized distRibutoR foR the following bRands in paRts of middle east & afRica

issue 09June 2016

pReView

Mobility opportunities from HPMicrosoft cloud solutionsLenovo product portfolioSmartphone market in the Middle East

The smartest way to link

®western leaf®

a QuaRteRly publication fRom Redington Volume diVision

presents

Mobile MoMentuMRedington Gulf empowers partners to capitalise on prospects in the mobile-first business landscape

than a 5-year-old PC

UP TO

12X BETTER HD GRAPHICSSoftware and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance.

Testing: Measured using 3DMark* Ice Storm 1.2 Unlimited—a 3D graphics benchmark that measures 3D gaming performance. Find out more at www.futuremark.com.

Systems Configurations: Systems Compared: Intel Reference Platform vs. 5 year old PC. Intel Reference Platform is an example new system. Products available from systems manufacturers will not be identical in design, and performance will vary. Intel Reference Platform: Intel® Core™ i5-5300U processor 15 W thermal design power, (up to 2.9 GHz, 4T/2C, 3 MB cache), 8 GB (2 x 4 GB) LPDDR3-1600 , Intel® HD Graphics 5500, 180 GB Intel® SSD, Intel® Graphics Driver 10.18.10.3960, Intel® Rapid Storage Technology v.10.0.22.5-year old PC: Intel® Core™ i5-520UM processor (up to 1.86 GHz, 4T/2C, 3M cache) on Acer Aspire One* 1830T-3721. 18W thermal design power. BIOS: Insyde v.1.11*, Graphics: Intel HD Graphics (driver v. 8.15.10.2104), Memory: 8 GB (2 x 4 GB) DDR3 1333 Mhz, HDD: Seagate* 500 GB, OS: Windows* 7 Ultimate 6.1 build 7601.

© 2015 Intel Corporation. Intel, the Intel logo, Intel Core, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

INTEL INSIDEMORE VIVID VISTAS OUTSIDE

2 Issue 09 www.redingtonmea.comFor more information, please write to [email protected]

From the Director’s Desk

Dear Partners,

In the previous issue, I had discussed how tough competition from nimble start-ups is affecting established players globally. For established players, the challenge is to reinvent themselves and innovate their business models. However, it can be a really risky proposition as any sudden displacement or disruption to existing business models can be counter-productive and cannibalize profit

streams. So what can incumbents do?Instead of implementing organization-wide sweeping changes, established players

could first set up independent silos for innovation, which can start small and when they begin to scale, they can ensure continuity for the business in the long-term. In order to achieve this, businesses need to undergo a complete 360-degree transformation in its go-to-market (GTM) approach within the ecosystem, which includes suppliers, customers and the company itself. The GTM strategy enables organizations to deliver its unique value proposition to target customers. Building an effective GTM not only requires in-depth planning but also creativity. By revamping the approach to the market, established companies can create more room for innovation, which has now become a vital element to sustain growth. Few companies which have used a similar approach by providing all the relevant resources to new initiatives could be Google –from a search company and now also powering smartphones, Disney- from Cartoon Studio, an established leade in animation industry to live-action film production, television, theme parks, cruise business. But, one thing common in the above examples is that these companies have not moved away from their vision.

If innovation is incorporated right from the GTM stage, large organizations have a better opportunity to evolve with the times without carrying out drastic changes. The important aspect to note here is that irrespective of the ‘how’, organizations must define the innovation space in which they have to operate immediately, and articulate the value proposition to drive profitability.

I hope, as our partner, you are continuously innovating to grow your business and we could play a role in helping you do the same.

Yours SincerelyRaj ShankarManaging Director, Redington Gulf

Microsoft

HP

Products from Lenovo

Telecom Distribution

Microsoft Gulf’s Haider Salloum discusses partner prospects in cloud solutions.

Obeyda Sidani from HP, shares how partners can leverage the opportunities present in mobility.

Sandeep Agarwal from Redington Gulf’s Telecom Distribution division shares roadmap for the year.

Contents

12

26

10

29

17

Published by

Reseller interview

04 Redington recommends

than a 5-year-old PC

UP TO

12X BETTER HD GRAPHICSSoftware and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance.

Testing: Measured using 3DMark* Ice Storm 1.2 Unlimited—a 3D graphics benchmark that measures 3D gaming performance. Find out more at www.futuremark.com.

Systems Configurations: Systems Compared: Intel Reference Platform vs. 5 year old PC. Intel Reference Platform is an example new system. Products available from systems manufacturers will not be identical in design, and performance will vary. Intel Reference Platform: Intel® Core™ i5-5300U processor 15 W thermal design power, (up to 2.9 GHz, 4T/2C, 3 MB cache), 8 GB (2 x 4 GB) LPDDR3-1600 , Intel® HD Graphics 5500, 180 GB Intel® SSD, Intel® Graphics Driver 10.18.10.3960, Intel® Rapid Storage Technology v.10.0.22.5-year old PC: Intel® Core™ i5-520UM processor (up to 1.86 GHz, 4T/2C, 3M cache) on Acer Aspire One* 1830T-3721. 18W thermal design power. BIOS: Insyde v.1.11*, Graphics: Intel HD Graphics (driver v. 8.15.10.2104), Memory: 8 GB (2 x 4 GB) DDR3 1333 Mhz, HDD: Seagate* 500 GB, OS: Windows* 7 Ultimate 6.1 build 7601.

© 2015 Intel Corporation. Intel, the Intel logo, Intel Core, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

INTEL INSIDEMORE VIVID VISTAS OUTSIDE

Dalson Trading Company’s Raju Sadhwani, outlines business strategies and plans for 2016.

3Issue 09www.redingtonmea.com For more information, please write to [email protected]

Redington recommends

MiCRosoFt suRFaCe PRo 4Powered by Windows 10, Surface Pro 4 turns from a tablet into a full-

functioned laptop. The device has a 12.3-inch PixelSense display and is

powered by a 6th generation Intel Core m3, i5 and i7 processors. It comes

with a Pen with precision ink on one end and an eraser on the other, while

the touchscreen uses palm-blocking technology to provide users with the

best possible writing experience.

The Surface Pro 4 is 8.4mm thin and weighs at 766grams, allowing

convenience for end-users who are always on the go. Users can also

video conference in HD with the 5MP front-facing camera and take photos

with the device’s 8MP autofocus rear-facing camera. The battery life of

the device can also last up to 9 hours.

The Yoga Tab 3 Pro features an

integrated projector enabling users to

enjoy videos and movies in a theater-

style. Customers can use the rotatable

hinge and super bright 50 lumen output

to project an image of up to 70-inch

(178cm) on any wall or ceiling.

The device’s QHD display is ideal for

immersive gaming and rich, detailed

video. It also delivers crisp and bright

visuals for a great viewing experience

under all angles and ambient lights.

The four big integrated front-facing JBL speakers and powerfully immersive Dolby Atmos

sound provide loud, clear, and dynamic audio, even without headphones, according to

the company.

The tablet’s innovative design places a battery cylinder and kickstand on the side of the

device, shifting the center of gravity and opening up multiple ways to use it: Hold, Tilt,

Stand, and Hang.

sMaRtPHoNes & taBLets

LeNovo Yoga 3 PRo 10


aPPLe iPHoNe 5sThe iPhone 5s is designed with a 4-inch

(diagonal) retina display with 1136-by-640

resolution. It is powered with an A7 chip

with M7 motion coprocessor. The device’s

8-megapixel iSight camera with True Tone

flash takes good quality images. Equipped with

1080p HD video recording at 30 fps and slo-

mo video recording at 120 fps, users have the

option to create videos that capture important

moments of their lives. The FaceTime HD

camera allows for quality video conferencing.

The device features Touch ID fingerprint

sensor and is enabled with 4G LTE1 and

802.11n Wi-Fi. Available in silver or space grey,

the smartphone runs on iOS 9.


The HP LaserJet Enterprise MFP M527 series

leads its class in low energy use, saving the

environment as well as the office’s bottom line.

Print two-sided documents without sacrificing

performance slowdowns in duplexing. High-volume

jobs handle themselves with 2,300-sheet maximum

input capacity. Data is protected in transit, using

embedded security features and 256-bit encryption

as well as optional HP JetAdvantage Security

Solutions. Print outs are sharp, bold and crisp with

precision black toner. The HP LaserJet Enterprise

MFP M527 series also provide optional, 128-bit

encrypted wireless direct printing from mobile

devices with no network needed. This printer comes

with a 100-sheet automatic document feeder with a

single-pass and a 250-sheet output tray.Epson’s EB-575Wi features a brightness level of

2,700 lumens and WXGA resolution, and the ultra-

short-throw design allows users to present while

minimising shadows and glare. The company’s 3LCD

technology ensures high-quality images with equally

high White and Colour Light Output for vivid colours

and bright images, even in daylight, and three times

brighter colours than leading competitive projectors.

WXGA resolution and HDMI input mean that students

benefit from sharp and clear projected images. With

an improved design, the dual pen capability allows for

simultaneous and collaborative learning with different

pen attributes. The ‘hover’ function accurately detects

the position of the pen when it’s not in contact with

the projection surface. Users can project for longer

with improved reliability and a longer lamp life of up to

10,000 hours. The optional wireless capability displays

content easily from a range of smart devices using

the iProjection App. Users can save time by simply

plugging in and turning on, as there’s no warm-up time.

Canon’s latest launch, PIXMA G3400 is a Wi-Fi and

cloud enabled multi-functional printer. Featuring high

yield ink bottles, it allows customers to create low cost

prints for both documents and photos at home or in

the office. The wireless multi-function document and

photo printer allows for printing from smart devices

with Canon’s PRINT app and PIXMA Cloud Link. The

device comes with unrivalled page yields of colour

-7,000 pages and black - 6,000 pages. Through the

PIXMA Cloud service, customers can access online

services such as Google Drive, Evernote, Dropbox

and OneDrive. Users can improve the quality of prints

through the company’s high quality pigment black ink

and colour dyes and allows printing borderless 4 x 6”

photos in approximately 60 seconds.

PRiNteRs & PeRiPHeRaLs

ePsoN eB575Wi HP LaseRJet eNteRPRise MFP M527 seRies

CaNoN PiXMa g3400



PRiNteRs & PeRiPHeRaLs

The MFP is designed to conserve energy without sacrificing productivity—so users can speed through tasks and move business forward. It also uses exceptionally low amounts of energy—thanks to its innovative design and toner technology.

Users can be rest assured that the MFP is secure from power-up to power-down. Get strong protection for devices, data, and documents with embedded and optional security features while centrally managing your entire fleet. Users can print more high-quality pages than ever before, using specially designed Original HP Toner cartridges with JetIntelligence. Users can count on the authentic HP quality that they paid for. Increase work team agility while also protecting the company network. Ethernet and optional wireless networking and peer-to-peer printing help users stay connected and work securely—throughout the office.

HP CoLoR LaseRJet eNteRPRise MFP M577

Capture both sides of the page—even mixed media—in one pass, at up to 50 images (25 pages) per minute. Users can reliably handle 3000 sheets per day from the 50-sheet ADF.

Simplify your workflow and save time. Everyday scanning—and complex projects—are faster and easier with an LCD control panel, one-touch scans, custom profiles, and scan-to-cloud tools.

Customers can ensure that their scans come out with excellent quality. Automatically capture, edit, and process text from documents, and avoid distorted text when scanning from books.

HP sCaNJet PRo 3500 F1 FLatBeD sCaNNeR


The HP Envy Notebook 17 is a 17.3-inch all-

rounder, which offers high performance for

heavy everyday use and gaming, and has a

matte finish. The machine is also equipped

with Windows 8.1, 64 bit and is upgradable to

Windows 10 Home.

The device is powered by Intel Core i7

processor, which operates at a base clock

speed of 2.4 GHz. It also has a screen

resolution of 1920x1080 pixels. Boosting

graphics performance is an AMD Mobility

Radeon HD 5850 with 1GB of video RAM.

Another notable spec is the notebook’s 8GB

DDR3-1066 memory.

It has optical discs slide into the right-side

for Blu-ray ROM/DVD. It is equipped with two

USB 2.0 ports, a 5-in-1 flash memory card

reader and the power connector. The left side

offers up a single USB 3.0 port and a shared

USB/eSATA port.

The Dell Latitude 7000 series is designed for

business users.

Devices under this series feature a soft-

touch paint finish and woven carbon fiber on

the exterior, and a Tri-metal chassis magnesium

alloy underneath the surface, the Latitude 7000

series is designed to survive challenging physical

environments.

It also has touch-enabled displays which offer

optimal viewing experience, touch sensitivity,

brightness and durability with the edge-to-edge

Corning Gorilla Glass NBT.

The device sports data protection and

encryption for data across all endpoints, including

external media and in public cloud storage. It is

equipped with Dell-unique Intel vPro capabilities

for remote BIOS management and hard drive wipe,

even when your device is powered off.

The Latitude 7000’s midrange configuration is

built around an Intel Core i5-4310U processor, 4GB

of memory and a 128GB solid-state drive. Available

models include Core i7 processors, high-capacity

hard-disk drives and solid-state drives with up to

256GB of storage.

HP eNvY NoteBook 17DeLL LatituDe ZeDBook

CoMPutiNg

Zedbook is an affordable all-in-one device that

balances value, performance and design. It is

optimized for dual operating systems – Windows

8.1 and Android 4.4 Kit Kat, equipped with the

latest Intel Quad-Core processor that works

longer with more powerful battery, 3G Calling

Single Sim and includes Office 365 personal

with 1 TB of extra online storage. Sporting a

1280 x 800 display and IPS technology2, it

provides vivid clarity and bright color from every

angle. Surf the web, run different applications,

play games and watch movies with a powerful

6600 mAh battery. More than 6 hours of video

playback time and 150 hours of standby time is

possible with this device.



The 13-inch device is equipped with the 6th-generation Intel Core i7 processor. It

contains the Skylake architecture platform, which according to ASUS, delivers a

significant performance leap for exceptional productivity and energy-efficiency.

It features the NVIDIA GeForce 920M graphics processor to support its multimedia

performance. It runs Windows 10 and with up to 1TB HHD and 512GB SSD storage, the

device has enough space to store big files of business presentations, photo albums,

and multimedia content.

The device’s screen can be rotated by 360 degrees, allowing usage as a tablet. It

also has a reversible USB Type-C port, a USB 3.1 Gen 1 – which has a transfer speed of

up to 5Gbit/s, one standard USB 2.0 and two USB 3.0 ports, along with an additional

HDMI port for connecting various peripherals and devices.

asus vivoBook FLiP tP301

LatituDe 14 7000 seRies uLtRaBook

CoMPutiNg

The Latitude 14 7000 Series features the new Dell Wireless Dock option, which

provides high-speed wireless docking through Intel WiGig technology. The

device is equipped with the 5th Gen Intel Core processors up to i7 vPro and

runs Windows 8.1 Pro.

At 20mm thin and 1.31kg in weight, the series comes with an optional 14”

touchscreen with with edge-to-edge Corning Gorilla Glass NBT, and a carbon

fiber lid, metal chassis and black aluminum trim.

The device also offers more security for users as it is also equipped

with the Dell Data Protection | Encryption, which protects data on the unit

across external media and in the cloud. Through the DDP | E only authorised

users have access to data on the laptop as it is integrated with various

authentication options including smart card and fingerprint readers and

contact-less smart card reader.


The SanDisk Extreme 500 portable

SSD is less than half the size of

a smartphone and delivers up to

4x the speed of a portable hard

drive. Users can transfer large

videos and photo libraries at up to

415MB/s. Designed for durability

and style, this compact drive’s solid

state technology offers reliable,

responsive, high-performance

storage for photographers and

videographers who capture and

carry lots of big media files.

The SanDisk Extreme 500

portable SSD is available in

120GB and 240GB of portable

storage for on-the-go media pros.

The SSD is built tough to resist

shocks, vibrations and temperature

extremes.

The company’s SecureAccess

software uses 128-bit encryption to

keep private files from prying eyes.

kiDs taB 6

LiFestYLe

iLife’s latest launch, Kids Tab 6, combines friendly features

and cutting-edge parental controls, SOS calling, kids

tracking with GPS and comes in a durable design.

With 7-inch HD screen, it is an ideal device

for kids while on-the-go or at home. The

dual core 1.3 Ghz Android device features

fun and entertainment that kids love, with the

security, durability and educational content that

provides parents with peace of mind. Kids Zone App

Management System allows parents to choose the apps

their children have access to. Each profile offers fully separate

files, apps, web filtering, downloads, parental controls and more.

Parents can easily set time limits for play for everyday of the week in

just a few clicks, check call and SMS history and can even limit calls or

block certain numbers. Parents can also use the phone’s built-in GPS system

to monitor your child’s location. Press the SOS Button to Alert Emergency

Services, in case of emergency, which includes up to 3 primary contacts.

The SanDisk Extreme 900

portable SSD delivers up

to 9x faster speeds than a

portable hard drive in up to

1.92TB capacities to move

massive files in seconds.

The device reduces wait

times and accelerates the

work flow. Working directly

on the drive is more efficient

too with faster access times.

With solid state technology,

there are no moving parts to break

or overheat. SanDisk SecureAccess

encryption software keeps files

private. According to the company,

the device is both temperature and

impact-resistant, so it’s ready for

highs, lows, and even the occasional

knocking blow.

The device is compatible with PC &

Mac computers—no drivers needed.

saNDisk eXtReMe 900 PoRtaBLe ssD

CoMPoNeNts

saNDisk eXtReMe 500 PoRtaBLe ssD The Zed Watch smartwatch has an

elegant LED IPS display for a comfortable

fit. Users can express their style with

changeable screen clocks. See info

and alerts on an easy-to-use interface,

compatible with IOS and Android.

Lightweight and slim in design, the

watch is comfortable to wear all day

long. Users can see notifications on the

screen and also get straight answers to

spoken questions without removing the

phone from pocket or bag. With built in

pedometer, sleep monitor, and sedentary

reminder, Zed Watch helps monitor your

health. With 300 mAh battery, users can

go all day on a single charge.

ZeD WatCH


MoBiLisiNg BusiNessObeyda Sidani, Category Manager, HP, elaborates on the company’s mobility portfolio and how partners can leverage the opportunities present.

can you discuss the mobility products and solutions introduced in the market recently?

HP has recently announced its redesigned second-generation Elite x2 detachable to its mobility portfolio. The Elite x2 1012 is designed for the executive and the high-end productivity worker. The product is built for IT, loved by end-users. Strikingly thin and elegant, the Elite x2 1012 is a 2-in-1 for the mobile workforce and executives who want no compromises when it comes to enterprise-class power, durability, connectivity and productivity on the go, in a stylish design. Every aspect of the Elite x2 1012 is designed to exceed expectations. It offers an optional enterprise class suite of accessories and

HP

Issue 0910 www.redingtonmea.comFor more information, please write to [email protected]

connections made to boost efficiency to meet the specific needs of your workday.

In addition to the existing wide array of secure, purpose-built devices, HP is giving business customers a choice of application eco-systems and user experiences. When coupled with the new software offerings from HP and its partners, the company has created a complete mobility solution for all businesses – including education, field service, healthcare, public safety and retail industries.

how does hp’s mobility portfolio bring tangible benefits to customers?Analysts have seen that the modern workforce is more productive working from multiple locations and several devices while connected to customers, resources and colleagues across the world. This means they are able to communicate, collaborate and get stuff done regardless of where they are in the world without risking company data or the data of their customers. The modern workforce is spending more time with customers understanding their day-to-day challenges and being able to connect with both partners and colleagues from around the world to find the solutions needed to keep our customers doing what they do best – running their business.

how does mobility go beyond just apps and devices for enterprises? Enterprise mobility extends beyond device

and an app to include enterprise grade security (in both the OS and the hardware), manageability (of data and device), integration with existing infrastructure and the ability to run legacy software written years ago for the business.It also means working from anywhere at any time because of all day battery life, cellular connectivity and being able to connect accessories and peripherals to the device.

Enterprise mobility means not having to sacrifice security or productivity for a lightweight device that runs both modern and legacy applications. It needs a device that is reliable and is supported across the globe for the world traveler.

what are the concerns around mobility for regional organizations and how does hp address them? Like any new technology, mobility introduces new risks to the way we do business. Some of those risks include loss of device or data, devices breaking and day-to-day bumps and cyber-attacks and malware.

At HP, we address these concerns by focusing on the requirements of business by including software that works with vPro technology to reduce the risk of device or data loss. HP Client Security Software Suite provides multiple safeguards to protect the data that is important to business and defends against thefts, attacks and unauthorized users. Our dedication to security extends to include

finger print readers and self-encrypting hard drives for that extra bit of security.

Mobile life means devices get dropped, devices get bumped and damages occur. HP reduces physical damage by building products using the same material as the aerospace industry that can deal with life’s little knocks. Should something break, our enterprise devices can be repaired and can include extended four year warranties in over 170 countries.Cyber-attacks and malware have become more organized and are no longer the work of individuals. Windows 10 and the HP BIOSphere with HP Sure Start protection means your device is protected at both the operating system and at the BIOS level. how can partners leverage hp’s mobility solutions and optimize the opportunities present?Partners should be more proactive when discussing enterprise mobility with customers. It is up to our trusted partners and advisors to share with customers how mobility can not only improve productivity and reduce costs, but can fundamentally change the way we interact with our customers and the customers of our customers. Our customers focus on running their business and trust their partners to share not only the hardware and software needed to keep them productive and competitive but also to challenge the way they work by developing solutions that push the boundaries of the hardware and software.

“HP Client Security Software Suite provides multiple safeguards to protect the data that is important to business and defends against thefts, attacks and unauthorized users.”

HP


physically present to resolve any issues. Selling cloud solutions provide partners with recurring revenue opportunities that foster strong ongoing relationships with their customers.

Partners have a great opportunity to align with the Microsoft cloud vision and empower businesses to achieve more. They have the opportunity to not only learn about some of the latest and greatest technology in Microsoft but also to sell some of these solutions.

how is microsoft enabling partners to leverage these opportunities? Microsoft provides partners with the Cloud SureStep methodology framework that is designed to help partners maximize profitability and become cloud technology experts. We supply many forms of resources and assets across sales, marketing and readiness to support partner cloud

gRoWtH eNgiNe The Shelf speaks to Haider Salloum, Small Medium Business Director, Microsoft Gulf, on the channel opportunity with its cloud solutions offering.

acceleration. These resources include business planning modules, cloud enablement training, marketing and sales training, deployment training and much more. These resources help a partner get started with selling cloud solutions and subsequently with growing and optimizing their cloud business. All these resources are available online through Microsoft and its distributors.

how can partners grow and maintain their profitability with products such as microsoft azure, microsoft dynamic cRm online and office 365? It’s very important to focus on three elements; your reach, frequency and yield. You must increase the volume of customers you are selling to (reach) and the frequency with which you are selling to them, in order to ensure business longevity and profitability. It’s important to understand the needs of your customer and ensure you are pitching all the right solutions to them in order to eliminate their pain points and add value. This is important because today’s marketplace is highly competitive so you need to differentiate yourself from your competition by offering your customer more than just a ‘transaction’. You need to be offering your customer a relationship that has value-added benefits for them such as the provision of innovative technology and services and an in-depth knowledge of their industry, which indicates you understand their business requirements.

Microsoft

what are the opportunities partners have with microsoft business? In a mobile-first, cloud-first world, partnering with Microsoft delivers many benefits, including business sustainability and profitability. Partners should see a tremendous opportunity particularly in selling cloud technology. A few of the opportunities that can create strong financial upside are as below:

As we pull away from the need to invest in heavy CAPEX elements such as hardware, we are shifting the customer’s IT budget into additional services that the partner can provide.

Solutions such as Azure support a partner in extending and strengthening the value they provide to their customers by broadening their managed services offering. The cloud expands the geographical reach of a partner as it removes the dependency of the requirement to have someone

Issue 0912 www.redingtonmea.comFor more information, please write to [email protected]

“We will continue to encourage and support our partners to lead with cloud, and in turn we will keep launching programs to reward cloud adoption and acceleration.”

Microsoft

what are the different ways they can go to market with these products? There are so many ways that a partner can go to market with our solutions. Partners have the opportunity to conduct joint marketing activities with Microsoft, which can include; tele-marketing activity, digital marketing activity and round table events. Partners can also focus on scaling their own marketing campaigns through social media and content marketing. All of our partners have access to our Smart Marketing Centre, which provides any partner with access to a vast amount of content for use on many mediums such as Twitter, Facebook, EDMs and digital media. We also have identified some great digital marketing agencies that our partners can work with to develop go-to-market strategies and campaigns.

over the course of 2016, what are some initiatives partners can expect around this portfolio of business?Even more exciting initiatives are going to be happening with Azure. It’s an incredible solution that has a lot to offer, so watch this space.

is there anything else you like to highlight?We will continue to encourage and support our partners to lead with cloud, and in turn we will keep launching programs to reward cloud adoption and acceleration. We will also continue to support our distributors who are continuously coming up with exciting programs and incentive promotions for our partners.


Microsoft Surface Pro 4 is an extremely thin Intel Core laptop with a high-resolution touch screen, innovative click-in keyboard, excellent battery life, and it is built to run the software customers rely on.

Powered by Windows 10, Surface Pro 4 turns from a tablet into a full powered laptop while running all of the desktop software.

The 12.3-inch PixelSense display has extremely high contrast and low glare, giving customers a picture rivaling real life. More powerful and lighter than ever before at 1.69lbs (766 grams), Surface Pro 4 is the most versatile and productive device customers will ever use.

With the multi-position kickstand and an improved Type Cover, it transforms into a fully functioning laptop running desktop software.

Surface Pro 4 can be used as a mobile workstation, with Intel Core processors that allow customers to run multiple programs.

Surface Pro 4 with 6th Generation Intel Core m3, i5, and i7 processors is not only more powerful – it’s quieter and runs cooler than ever before.

Video conference in HD with the 5MP front-facing camera or take stunning pictures and video with the 8MP autofocus rear-facing camera. The battery lasts up to 9 hours, so customers can work uninterrupted.

suRFaCe PRo 4

Product from Microsoft




telecom Distribution

DiFFeReNtiateD seRviCes

Sandeep Agarwal, General Manager, Telecom Distribution - Middle East, Redington Gulf, shares an overview of the telecom market and the roadmap for the year.


“2016 is an exciting year for the telecom industry and Redington Telecom Distribution in the Middle East. The market will only grow and expand further and we will begin to see consolidation among the various brands.”

can you give us an overview of the

mobility market in the uae? what are the

opportunities in this market?

UAE is situated at the unique junction of two

worlds. We have access to over 50 brands in

the market, which has relatively low barriers to

entry and comparatively high spending power.

Brands in the UAE can find buyers at multiple

price points yet there is immense competition.

Out of 50 brands in this market only the top

five command a majority share of the market

and are driving consumer preference. That

being said, the market circumstances are

ideal for new entrants to establish a strong

portfolio. A majority of the UAE population is

transient in nature, enabling a brand to reach

a far greater audience and reach by targeting

just one market. The time is ripe to make a

well calculated investment in the future of a

telecom brand by investing in the UAE and the

Middle East.

what are the growth drivers for the business?

Redington Telecom Distribution in the Middle

East has been aggressive in adding new brands

to the portfolio over the past two years. We

have been able to secure many strong brands

in the market such as Apple, Alcatel, Asus,

Lenovo, Motorola and Xtouch. Each brand

brings unique business offering and we have

been able to cater to the demands of each

of these unique customer offerings. Using

learnings from one brand when implementing

for another, we have been able to define

new parameters for rapid brand expansion.

We are also one of the few distributors who

offer a dedicated marketing team, that can

deliver any new brand support in planning and

implementing a quick, efficient and high return

demand generation activity.

how has the demand increased over the

years?

The democratisation of the smartphone will

lead in the shift of consumer preference from

feature phones. Now at a more accessible price

point – the smartphone will only see growth in

adaptation and ultimately enhancement of the

models of choice. We have been working with

our brands to constantly bring better value to

the market. Along with one of the brands that

we partnered with, we pioneered the launch

of the cheapest LTE 5-inch smartphone in this

market.

what kind of added-value does Redington

offer partners in this area?

With a fleet of over 16 vans spread across the

UAE carrying ample stock at any given time

– we aim to reduce the lead time in serving

any of our customers’ orders. Providing quick

purchase solutions and speedy order fulfilment

allow us to act as a differentiator in the

congested telecom space. Customers need not

stock large quantities in a market where the

price is extremely volatile.

how can partners remain profitable in this

segment?

There are over 50 brands operating for a share

of the customers’ wallet in the smartphone

market in this region. There are only a few

brands, which stand out in terms of customer

recall and market share. I believe making the

smart investment in building a strong portfolio

will help to remain profitable.

do you see the business picking up over

the next few quarters?

2016 is an exciting year for the telecom

industry and Redington Telecom Distribution

in the Middle East. The market will only grow

and expand further and we will begin to see

consolidation among the various brands.

This year, while smartphone sales continue to

grow, we see more consumers moving away

from feature phones – this will expand the

smartphone market greatly. We will also see

brand and price conscious buyers looking

for good value in products, which are one

generation old.

can you elaborate on your plans for 2016?

We will see a continuous consolidation of the

number of brands in the market. In order to

better reach out to our customers we have

invested in a strong infrastructure for UAE.

We have a wide network of vans, which reach

deep into UAE to enable quick delivery. 2016

will see us expanding our infrastructure with

investments in OGCC and Saudi Arabia. We

are aiming to be the telecom distributor of

choice in the coming years across the GCC

with an infrastructure scale to support the

largest brands.

telecom Distribution


apple iPhone 6s apple iPhone 5s

Apple’s iPhone 6s sports 5.5-inch (diagonal) Retina HD display with 1920-by-1080 resolution.

It comes with a number of features such as 3D touch and has A9 chip with integrated M9

motion co-processor. The 12 megapixel iSight camera with focus pixels, True Tone flash, live

photos and optical image stabilization produces great quality pictures.

Customers can take advantage of 4K video recording at 30 fps and slo-mo video recording

for 1080p at 120 fps. With 5MP FaceTime HD camera with Retina Flash, it is quite a capable

device for effortless video conferencing. It also features second-generation Touch ID and is

enabled with 4G LTE Advanced1 and 802.11a/b/g/n/ac and Wi-Fi with MIMO.

The device runs on the latest iOS 9 and is available in silver, gold, space gray or rose gold.

The iPhone 5s is designed with a 4-inch (diagonal) retina display with 1136-by-640

resolution. It is powered with an A7 chip with M7 motion coprocessor. The device’s

8-megapixel iSight camera with True Tone flash takes good quality images. Equipped with

1080p HD video recording at 30 fps and slo-mo video recording at 120 fps, users have

the option to create videos that capture important moments of their lives. The FaceTime

HD camera allows for quality video conferencing. The device features Touch ID fingerprint

sensor and is enabled with 4G LTE1 and 802.11n Wi-Fi. Available in silver or space grey, the

smartphone runs on iOS 9.

smartphones from Redington telecom


XtouCH e1

XtouCH a2 Lte

The XTOUCH E1 is 5-inch display smartphone running on 1.2 Ghz Quad core

processor. It is equipped with 3200 mAh battery allowing users to use the device

for a whole day. It is equipped with 5 Megapixel back camera and 2 megapixel

front camera. The dual sim smartphone is equipped with 1GB RAM and 8 GB ROM.

Running on Android 5.1, it also features expandable storage up to 32 GB.

XTOUCH A2 LTE is a dual-sim smartphone designed in a 5.5-inch HD IPS

display. It is powered with 1Ghz Quad core processor. Users are able to

click high resolution and vivid images through the 13.0 megapixel auto

focus back camera. The 5.0 Megapixel front camera allows for good

quality video conferencing. Equipped with 2800 mAh battery, users can

effortlessly run through a day’s worth of functions on the device. It is also

equipped with Quick Charge along with OTG cable. It runs on Android 5.1

and supports 128 GB micro SD card.



Lenovo vibe shot

Lenovo vibe P1 Mini

Muvit virtual Reality Headset

Lenovo’s latest smartphone, Vibe Shot is powered with Qualcomm Snapdragon 1.7GHz 64-bit octa core processor

and is designed with a 5-inch HD (1920x1080) IPS display. The dual-sim device runs on Android 5.1, Lollipop and

features 3 GB RAM along with 32 GB internal storage. It also has a microSD expandable up to 128 GB. The 16 MP

AF Rear with tri color flash and 8 MP front camera enables customers to take good quality images.

The Vibe P1 Mini is a 5-inch smartphone with full-HD display. It is powered by an octa-core processor at 1.5GHz and features Adroid 5.1

Lollipop as its OS. The device has a 2GB RAM with 16GB inbuilt storage, which is also expandable storage via microSD (up to 32GB). Users

can take quality photos through the device with its 8MP rear camera with LED flash and a 5MP front-facing camera. With 400mAh battery,

the devices allows quick charging and can also recharge other devices.

Customers can enhance their movie viewing experience through Muvit’s latest 3D virtual reality

headset. Gaming enthusiasts can also enjoy VR games and videos through the device. Customers

can fit any smartphone with a display of 3.5-inch to 5.6-inch on the headset to gain a theatre-like

experience. Customers can also use the adjustable elastic headband for better fit.



XtouCH uNiXXTOUCH Unix runs on Android 5.1 Lollipop, and is equipped with the Android Lollipop 5.1

operating system. The device has a slim body made with Dragontail glass and has a 5-inch

HD display. It is also equipped with a power saving technology and backed by a 3200mAh

battery with rapid charge technology. It has a 2GB RAM along with 16GB built-in storage,

which can also be expanded up to 128GB via microSD card.

XtouCH X4XTOUCH X4 is a dual SIM smartphone that runs Android 4.4 operating system. It has a

5-inch HD display with IPS screen technology and is equipped with a 1.3GHz Quad Core

processor. The device features a 5MP front camera and 13MP rear camera that will allow

users to take quality images. It has a storage capacity that is expandable up to 32GB, which

makes sure users don’t fall short of space to store their multimedia files.




Products from HP

HP has introduced MFP M426, designed to complete key tasks faster and guards against threats. Equipped with original HP Toner cartridges with JetIntelligence, the MFP gives users more pages.

It can scan digital files directly to email, USB, network folders and the cloud with preloaded business apps and has the ability to breeze through multipage documents with two-sided printing. Customers can control access to print jobs and help keep printing safe with security features such as LDAP authentication. They can also easily manage print jobs directly by simply tapping and swiping the 3-inch touchscreen and effortlessly manage devices and settings using HP Web Jetadmin with a suite of essential management features. Businesses can easily print from a variety of smartphones and tablets, generally with no setup or apps required and can also do the same functions with built-in Ethernet networking.

HP LaserJet Pro MFP M426

HP has launched Color LaserJet Pro M452, capable of completing jobs faster and delivers comprehensive security to guard against threats. With the original HP Toner cartridges with JetIntelligence, the MFP produces more pages. Customers can breeze through multipage documents with two-sided printing that’s faster than leading competitors and can protect information and control access to confidential print jobs with HP JetAdvantage Private Print. Through HP ColorSphere 3 toner, customers can count on professional quality at high speeds. With the help of anti-fraud technology, customers get the authentic HP quality that they paid for. They can depend on wireless direct printing from mobile devices without accessing the company network.

HP has introduced MFP M477, offering

unmatched performance plus comprehensive

security to keep information protected. It allows

users to scan digital files directly to email, USP,

network folders and the cloud. Documents

created with Microsoft Word and PowerPoint

can be printed directly from a USB drive. With

a 10.9 cm touch screen, it is easy to manage

print jobs directly at the MFP. Administrators

can easily manage devices and setting using

HP Web Jetadmin with a suite of essential

management features. HP ColorSphere 3

toner provides consistent, professional quality

printing at high speeds. HP Color LaserJet Pro

MFP M477 series is wireless and NFC-enabled,

allowing streamlined printing from mobile

devices with nearly no set-up required for the

device itself.

HP Color LaserJet Pro M452

HP Color LaserJet Pro MFP M477

hp, the most preferred and innovative company in laser printing


HP has unveiled LaserJet Pro M402, which wakes up and prints faster than the competition. From its sleep mode, the printer delivers its first page in 8.1 seconds. The LaserJet Pro M402 helps businesses save energy with HP Auto-On/Auto-Off technology. This compact printer fits easily into small spaces and has an easy set-up, print and share capability with build-in Ethernet networking. Printing can be centrally controlled with HP Web Jetadmin, with no setup or apps required.

HP LaserJet Pro M402

printing from mobile device is now easy and affordable

Customers can print affordably at home with HP’s lowest-priced ink cartridges. Designed to fit tight spaces and budgets, this printer is simple to set up and can be used right out of the box. Users will also conserve energy with a printer that’s Energy Star certified. Those users who wish to reduce their environmental impact, can count on easy, free cartridge recycling through HP Planet Partners.

printing from mobile device is now easy and affordable

Through HP DeskJet Ink Advantage 3835 AiO, users can

get more done while keeping print costs low, with the

easiest way to print from a smartphone or tablet. They

can start printing and get connected quickly with easy

setup from smartphone, tablet or PC, without accessing a

network. Customers can manage printing tasks and scan

on the go with the free HP All-in-One Printer Remote

mobile app. Print all the quality photos and documents

for a great value with HP’s lowest-priced ink cartridges.

Users can complete their tasks quickly with the easy-

to-use 5.5 cm (2.2-inch) display and can copy, scan and

fax multipage documents with the 35-page automatic

document feeder. Additionally, the compact all-in-one

is designed to fit on a desk, shelf or anywhere the user

needs it.HP DeskJet ink advantage 1115 Printer

HP DeskJet ink advantage 3835 aio

Products from HP



Powered by Intel’s latest 6th Generation Intel Core i7 CPU, Lenovo’s Ideapad 500 series is capable of serious horsepower and is equipped with JBL Speakers with Dolby Advanced Audio certification or even an Intel 3D camera for next-generation video chat. Intel’s newest 6th Generation processor is faster and more efficient, allowing the user to save time and battery. The 3D camera sees more, so it can understand and respond to natural movement in three dimensions. Users can also upgrade the graphics card to make the most of their ideapad 500. Edit photos, render home movies or even play games with advanced graphics cards from AMD. It is also thinner and light-weight, making it easily portable.

Lenovo’s Yoga 500 provides 360 degrees of flexibility. Whether for work, play, or something in between, the device adapts into four modes to do almost anything: laptop, stand, tent, and tablet. Additionally, each mode is designed with a unique audio profile that maximises sound quality through Dolby Audio.

The device is powered with Intel processors for impressive performance. Available in 14-inch or 15.6-inch, it is equipped with Full HD anti-glare displays of 1920x1080 resolution. Running on Windows 8.1 update, the device has up to 1TB HDD or up to 1TB SSHD storage.

LeNovo iDeaPaD 500

LeNovo Yoga 500


Lenovo All-in-One 300 comes in a slimline, space-saving design with the latest Intel processors up to 6th Generation Core i5. It is equipped to deliver responsive power and smooth performance across essential everyday tasks. Users will find it easy to expand and upgrade the device as it features a detachable back panel that opens instantly to show internal components that can be swapped out in seconds.With a choice of 21.5-inch or 23-inch FHD displays, the device delivers stunning visuals from edge-to-edge. Or choose the 10-point multi-touch display for fingertip control.

Lenovo Y700 is apt for gamers on the go. The devices come with Ultra HD display with anti-glare and IPS technology combined with JBL speakers and subwoofer, offering an unrivaled mobile gaming experience. Equipped with 6th Generation Intel Quad-Core i7 CPUs, the ideapad Y700 packs all the firepower a gamer would need. It also features discrete graphics, high-end audio and a choice of FHD or UHD displays.

LeNovo aio 300

LeNovo Y700



intel insideMORE GAME OUTSIDE

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© 2015 Intel Corporation. Intel, the Intel logo, Intel Inside, the Intel. Experience What’s Inside logo and Intel. Experience What’s Inside are trademarks of Intel Corporation in the U.S. and/or other countries.


Reseller interview

PoiseD FoR gRoWtH Raju Sadhwani, Managing Director, Dalson Trading Company, outlines business strategies and plans for the year.

could you give an overview of dalson’s

business in the middle east?

Dalson Trading Company (DTC) was established

in 1980 and was founded on the principles of

excellence in technology, performance and quality

products. These key factors continue to determine

the success of the company and over the years we

have partnered with global brands including Apple,

Citizen, Casio and Wellberg.

We have transformed from a small family

company to now emerge as an appropriately

structured entity, well positioned to capitalize on

the success of the past years. We have been at the

forefront of electronics and communication industry

for more than two decades. We are proud to have

positioned ourselves as one of the major importers,

exporters and wholesalers through our operations

based in Dubai.

DTC has been actively involved in procurement

and obtaining exclusive agencies and distribution

agreements. We focus on promoting their products

in the Middle East and neighbouring countries

and also act as an international arm for our sister

concerns – Dalson Trading Co. Branch and Dalson

Electronics.

can you share key milestones at dalson in

2015?

DTC was appointed as Authorized Apple reseller for

UAE. DTC also entered the household and kitchen

ware product segment through an alliance with

how does Redington enable and support you

to solve these challenges?

By adopting innovative strategies and more

aggressive price points to remain competitive and

attractive to the target audiences.

could you elaborate on your plans for 2016?

We expect our current growth pattern to continue

into 2016 and beyond. Four core trends can be

identified to underline this positive outlook:

Introduction of new Apple products: Reports

suggest that Apple is expected to release new

devices, new software, hardware and services

throughout the year. It will be a safe bet for Dalson.

Domestic demographic trends: The domestic

demographic growth outlook for the UAE and in

particular Dubai is extremely positive, with the

population estimated to grow an additional 5% and

tourist arrival rising year-on-year. We are confident

that 2016 will be another great year for us.

Domestic business environment: Dubai offers a

unique business environment with the retail industry

experiencing a phenomenal growth over the

past few years. 2016 too has begun on a positive

note in the market and we aim to capitalize on

opportunities this open market is offering us.

Regional development: Middle East is a dynamic

retail market with focus on five countries – UAE,

Kuwait, Saudi Arabia, Oman and Qatar, our growth

strategy will be to expand the business in these

markets and look for new ones such as Egypt.

how much growth are you looking to close the

year with?

We foresee a growth of 10% in 2016 and with

plans well underway, we are positive this can be

achieved.

“If we cannot differentiate on price due to any reason, then we focus on other aspects such as service, relationship and process.”

Bergner, to be the sole distributor of their brand

‘Wellberg’ in MEA.

what are the drivers for the regional demand?

Pricing structure and refreshed product portfolio will

improve Apple’s competitive position in the market,

making it more affordable.

what are your competitive differentiators?

We believe that there is power in numbers,

therefore, in 2016 we will be focusing on expanding

our network of contacts and potential clients. We

enjoy robust relationships with our clients based

on deep mutual trust and we are connected with

them. The team is customer-friendly and our sales

process is simple. It is easy for our customers to

communicate and buy. If we cannot differentiate

on price due to any reason, then we focus on other

aspects such as service, relationship and process.


Redington volume channel engagements

Microsoft Surface Club Training in Dubai in April

Asus product training event in Bahrain and Oman in May

Microsoft Azure Training by Global Knowledge in Dubai in April and by Liveroute in Abu Dhabi in May

Microsoft Azure PowerDrive Training by Liveroute and Global Knowledge in Qatar in April


Here’s an idea:Design the smallest, fastest,

smartest LaserJets ever.The all-new HP LaserJets. Now up to 40% smaller and 40% faster.1

We started with a blank page and asked “What do businesses need now?” We came up with the all-new HP LaserJets, built around a breakthrough in toner chemistry. Thanks to new Original HP toner cartridges with JetIntelligence, the new LaserJets are up to 40% smaller, up to 40% faster and use up to 53% less energy.1 See them at work at hp.com/go/newlaserjets

The world’s most preferred printers: Worldwide printer market share, and HP printer brand awareness, consideration and preference study in nine markets 2014. 1 Based on HP internal testing of predecessor devices completed 1/2015 or published information and subject to device settings. Actual results may vary. Faster refers to First Page Out Time (FPOT). For energy efficiency, the HP M252 is 15%, the HP M277 is 16% and the HP M553 is 53% better versus predecessor. For details see hp.com/go/ljclaims.© Copyright 2015 HP Development Company, LP.
