11th Strategic Marketing and Branding Forum Amsterdam, April 14th &15th 2016 OMNICHANNEL MARKETING How to achieve a truly integrated multichannel strategy LUISELLA GIANI | @luisella The Sharing Economy is Changing Service Delivery What Can Corporates Learn? Amsterdam, October 14th 2016 LUISELLA GIANI | @luisella
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11th Strategic Marketing and Branding Forum
Amsterdam, April 14th &15th 2016
OMNICHANNEL MARKETING How to achieve a truly integrated
multichannel strategy
LUISELLA GIANI | @luisella
TheSharingEconomyisChangingServiceDelivery
WhatCanCorporatesLearn?
Amsterdam, October 14th 2016 LUISELLA GIANI | @luisella
The global Sharing Economy is the biggest financial phenomenon of the 21st Century.
Could generate a potential revenue opportunity worth $335bn worldwide (source PWC 2015)
Thought Leader Global@luisella
74% smartphones owners use location based services!47% want to receive mobile coupons from retailers based on their location!91% of adults have their mobile phones within arm’s reach 24/7!!Location-targeted campaigns: forecast ad spend of $5.8 bil by 2016!
63%More fun than engaging with traditional companies
83%Agree it makes life more convenient and efficient!
89%Agree is based on trust between providers and users
64%have utilized one or more service in the so-called sharing economy.
22%had actually offered up these services themselves