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1. The Seven Elements of a Total Internet Presence Columbus AMA
Bryan Huber, Chief Interactive Ofcer Dave Culbertson, Chief
Lightbulb
2. About Bryan Bryan Huber Chief Interactive Ofcer Quick facts:
Involved in the internet before Al Gore invented it Built rst
corporate website in 1996 On LinkedIn since 2003 Joined Paul Werth
Associates in 2010 2010 Paul Werth Associates | Columbus AMA
3. About Dave Dave Culbertson Chief Lightbulb Quick facts:
Started at CompuServe in 1990 AOL and Mapquest Co-founded Columbus
Web Analytics Wednesday Is a Disney fanatic 2010 Paul Werth
Associates | Columbus AMA
4. Interactive Session Were like Elvis & Costello 2010 Paul
Werth Associates | Columbus AMA
5. Interactive Session Please ask questions as we go through
the presentation. 2010 Paul Werth Associates | Columbus AMA
6. What is a Total Internet Presence?
7. Total Internet Presence A combination of internet-focused
Strategy, Design Analytics, Optimization Communications, Technology
2010 Paul Werth Associates | Columbus AMA
8. Total Internet Presence that makes a brand more exciting,
visible, transparent, accessible and competitive. 2010 Paul Werth
Associates | Columbus AMA
9. 2010 Paul Werth Associates | Columbus AMA
10. What are the Seven Elements Total Internet Presence?
11. Total Internet Presence THE SEVEN ELEMENTS Measurability
Shareability Usability Sociability Visibility Ubiquity Findability
2010 Paul Werth Associates | Columbus AMA
12. #1 MEASURABILITY
13. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
14. The Seven Elements MEASURABILITY Cant manage what you dont
measure Are we achieving success? Examples: Website Search engine
rankings Customer sentiment 2010 Paul Werth Associates | Columbus
AMA
15. #2 USABILITY
16. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
17. The Seven Elements USABILITY Can your target audience use
it without difculty? Consistency Clear path to conversion points,
efcient forms Credibility Always Be in Beta 2010 Paul Werth
Associates | Columbus AMA
18. #3 VISIBILITY
19. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
20. The Seven Elements VISIBILTY Print, Radio, TV Web Banner
Ads Buzz Press coverage Word of mouth 2010 Paul Werth Associates |
Columbus AMA
21. #4 FINDABILTY
22. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
23. The Seven Elements FINDABILITY Search Organic & Paid
Google Maps YouTube Yelp Mobile search 2010 Paul Werth Associates |
Columbus AMA
24. #5 SHAREABILITY
25. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
26. The Seven Elements SHAREABILITY RSS Forward-to-a-friend
ShareThis / AddThis Digg Tweet This Like on Facebook 2010 Paul
Werth Associates | Columbus AMA
27. #6 SOCIABILITY
28. The Seven Elements 2010 Paul Werth Associates | Columbus
AMA
29. The Seven Elements SOCIABILITY Twitter Facebook pages
Check-in on Foursquare Customer reviews Topic-specic communities
2010 Paul Werth Associates | Columbus AMA
30. #7 UBIQUITY
31. The Seven Elements SOCIAL WWW BLOGS ANALYTICS SEARCH SEO,
SEM, Social 2010 Paul Werth Associates | Columbus AMA
32. The Seven Elements HOW DO YOU COMPARE? Google Twitter
Facebook Your site Measurability ? Usability ? Visibility ?
Findability ? Shareability ? Sociability ? Ubiquity ? 2010 Paul
Werth Associates | Columbus AMA
33. Questions? 2010 Paul Werth Associates | Columbus AMA
34. Connect With Us in/bryanhuber @bryanhuber in/daveculbertson
@daveculbertson paulwerth.com 2010 Paul Werth Associates | Columbus
AMA