The Seven Arenas of Content Marketing - Part One

The 7 Arenas of Content Marketing

A Holistic Content Connection

The Physical Aspects

A. Building b. Location c. Machinery d. People

a.Visually

Attractive

c.Kinesthetically

Stimulating

E.Irresistibly

Aromatic

b.Audibly

Appealing

D.Tantalizingly

Tasty

The Sensual aspects

The Emotional side

Every company has an emotional component to them. A yo-yo maker

should embrace happiness and light-hearted fun, a sports car maker

may promote risk-taking and sexiness, etc.

The Conscious mind

Mean Timebetween failures

Quality Controlprocesses

SafetyRatings

Speak to their logic and rationale which may include facts and figures about things like:

A. B. c.

The Subconscious mind

Personality of your Company

a.

people

c.

culture

b.

The Creativity of the business, including:

Patent or proprietaryprocesses

a.

Problems solved

c.

Unique solutionsdeployed

b.

The Spiritual nature

Obviously, we don’t mean the religion of the corporation, but we do mean moral and social aspects.

A. What are your environmental contributions?

B. Do you have a nonprofit charity partner you support?

C. How about affirming your employees orshowing off the good they do in the

community, at home, and on the job?

Syndication and Retargeting

The more of these arenas your prospect

engages with, the more attracted to you

they will be.

Next Steps

� Produce Content in multiple formats at a high level of quality.

� Syndicate Content in the channels where your prospects are searching.

� Use retargeting ad strategies to ensure they see as many of these as possible.

� Add your logo and brand with a compelling Call To Action to each piece of Content that leads back to a Conversion-optimized landing page with a quality lead magnet and a powerful email nurturing campaign that ultimately leads to sales calls and closed deals.

FOR MORE INFORMATION, SCHEDULE A STRATEGY CALL

KEYDifferenceMedia.com/james-connect

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