T HE S ELLER A DVISOR © MORE THAN YOU EXPECT , EXACTLY WHAT YOU DESERVE .
THE SELLER ADVISOR©
MO RE TH A N YO U E X PE C T , E X A C TL Y WH A T YO U DE SE RVE .
Thank you for the opportunity to present this Listing Presentation &
Comparative Market Analysis (CMA). This Comparative Market Analysis will
provide you with the information necessary to determine the market value
and best possible pricing of your home.
Comparable properties included in this report were selected using criteria
that match your home’s location, specifications, and condition.
As for marketing, I’m confident you’ll be impressed with our systems,
approach, and results.
Again, thank you for the opportunity to be considered in the marketing and
sale of your home. I look forward to working with you!
Sincerely,
MAXIMUM DOLLAR.
MINIMUM TIME.
David A. NessBroker, DBR, NAR, CAR
ERA Real EstateThrive Group
303.946.1840 c303.731.4686 o303.957.2395 f
ThriveDenver.com
www.ERA.com
SearchDenversHomes.com
ERA & THRIVE GROUP
Thrive Real Estate Group (Thrive) and ERA began working
together at the beginning of 2010.
With a classy office in the heart of Cherry Creek and highly
efficient staff, ERA brings a wonderful reputation in the real
estate industry. Thrive adds a strong presence in the
neighborhoods of Denver along with proprietary systems
that serve clients beyond their expectations.
The new relationship enhances the already first class
service of both companies, and expands the geographic
reach to offer services to even more clients.
All this has been executed with stylish, personalized service
that our clients have grown to.
Welcome to Thrive. Welcome to ERA. Welcome home.
WHY THRIVE?
BACKGROUND
Thrive Real Estate was born out of a development company. During those
days, the principals of Thrive were highly involved in neighborhood data
gathering, planning, design, construction, community relations, marketing,
advertising, sales, closings, and client relations. This experience is hard to
come by, very powerful and very unique.
As a seller, imagine working with the same people who planned, marketed,
and sold literally millions of dollars worth of properties under some of the
toughest expectations from developers. All of the same systems, business
models, technology, expertise and energy is now available to you, for your
home.
The choice is yours. The honor of working for you is ours.
BUSINESS MODEL
Thrive Real Estate has a powerful, simple model. We work in teams. In the
commercial real estate industry brokers usually work in pairs, relying on the
strengths and talents of each other. Nobody can be the best at everything.
When you work with Thrive brokers, you have the backing of the team, and will
often work with several people to execute the sale of your home with a worry
free experience.
The power of the commercial real estate industry just met the warmth of the
residential industry. The result is Thrive - more then you expect, exactly what
you deserve.
TECHNOLOGY
Quite simply, Thrive Real Estate has the capacity to
analyze more data, market knowledge, and trends
then the rest, thereby positioning us to provide
more accurate advice, guidance, and information
to our clients.
Our systems paired with the specific way we
leverage technology produces sophisticated
results that sophisticated clients are drawn to.
IT’S ALL ABOUT YOU
“Working with Dave Ness when I was selling my home and purchasing my new home
was a great experience. Dave was not only professional and experienced with all the ins and outs of real estate transactions…he went above and beyond what would normally be expected from a Realtor.”
Mindy Sawyer
CLIENT NEEDS SURVEY
1. Why did you originally purchase your home?
2. Why are you selling?
3. What is your moving time frame?
4. What is the best time of day to show your property (weekends &
weekdays)?
5. Describe your “perfect picture” of the process of selling your home from
now all the way through until it closes (time frame, pricing, showings).
6. What do you think your home is worth? Why?
7. Have you worked with a Realtor on selling a home in the past? What was
good and bad about that experience?
8. What are the top 3 things you would expect to get out of working with me?
RESUME
ABOUT DAVE
Objective
To provide superior guidance and negotiations to my clients leveraged by technology and service.
Work History
Modo Real Estate, LLC | 2005-2008 | Managing Partner - Sales & Marketing
1045 Clarkson Street, Denver – 19 units - Project Management
1366 S. Logan Street, Denver – 16 units - Marketing
188 S. Logan Street, Denver – 21 units - Project Management
500 E. 11th Street, Denver – 17 units - Sales & Marketing
1245 Columbine Street, Denver – 31 units – Sales & Marketing
636 Washington Street, Denver – 17 units – Sales & Marketing
271 Grant Street, Denver – 10 units – Sales & Marketing
1285 Albion Street, Denver – 24 units – Sales & Marketing
701 28th Street, Denver – 15 units – Sales & Marketing
ABOUT DAVE (CONT)
Rental Properties Held1045 Clarkson Street, Denver – Condo – Cash Flow
5422 S. Nevada Street, Littleton – Duplex – Cash Flow
468 Elati Street, Denver – Single Family Residence – Cash Flow
345-347 Delaware Street, Denver – Duplex – Positive Cash Flow & Flipped
1420 Uinta Street, Denver – Duplex – Positive Cash Flow
2360 E. Iliff Street, Denver – Condo – Break Even
Properties Syndicated1245 Corona Street, Denver – 17 unit Apartment Building - Cash Flow
636 Washington Street, Denver – 2 condo units – Cash Flow
1265 Colorado Blvd, Denver – Condo – Held & Flipped
1060 Bannock Street, Denver – Office Building – Cash Flow
865 Santa Fe Drive, Denver – Office Building – Held & Flipped
1355 Layfayette Street, Denver - Cash Flow
1001 E. 30th Street, Denver – Cash Flow
Thrive Real Estate Group, LLC | 2007 – Present | Managing Partner
2007 total transactions: 50
2007 sales: 9.4 million
2008 total transactions: 35
2008 sales: 7.6 million
2009 total transactions: 23
2009 sales: 7.1 million
ABOUT DAVE (CONT)
Accreditation
Realtor©, DBR, NAR, CAR, DIBS
Licenses and Certificates
Wealth Intelligence Academy - Short Sale Accreditation
Wealth Intelligence Academy - Creative Financing Solutions
Wealth Intelligence Academy - Foreclosures
Wealth Intelligence Academy - Lease Options
Managing Brokers License
Education
Armbrust Real Estate Institute – Colorado Real Estate Commission Licensing
References
Robin Deruyter
Julie Dunn
Todd McWhirter
Annie Whitney
Mindy Sawyer
Kevin Calame
THE TEAM
MEET MY TEAM
Lender
Matt Bliss
Spire Financial
Pre-Inspections
Jay HebbelmanStaging
Rebekah Huehnel
Contract Management
Adam CoxTitle Company
Jason Richards
THE M ISSION
ACCOMPLISHING THE MISSION
1. Needs Analysisa) Helps clarify the motivating reasons to sellb) Determine the seller’s timetable
2. Pricing Strategya) Determine the best selling price strategy
given current market conditions
b) Calculate resulting net sheet3. Property Preparation
a) Advise on repairs and improvementsb) Provide staging strategies
4. Marketing Strategya) Develop marketing plan
b) Establish marketing timetable5. Receive an Offer
a) Evaluate offers
6. Negotiating to Sella. Negotiate counteroffersb. Advise on final terms and conditions
7. Sella. Prepare post-contract work list
b. Advise on repairs and vendor services
8. Pre-close Preparationa. Coordinate and supervise document
preparationb. Provide pre-closing consulting
9. Closinga. Review closing documentsb. Resolve last-minute itemsc. Complete transaction
10. Post Closinga. Coordinate move
b. Assist with post-closing issuesc. Client for life
MARKETING
WEB MARKETING
As part of the Seller Advisor System, we will build a
customized, dedicated website for your home only. This
becomes the backbone of our internet marketing. Your
website will include:
• Introduction video overlay
• Photo gallery
• Virtual tour with music
• Google mapping
• Walk Score™
• Mortgage calculations
• Showing requests
• School information
• Demographics
• Customized downloadable brochure
• Social Media widgets & plugins
• And more…
E-MARKETING
Your home
SOCIAL MEDIA MARKETING
By leveraging the rapidly changing
marketing techniques on the internet, we
gain maximum exposure for your property.
Our reach is virtually boundless as “viral”
marketing begins to take root, bringing
buyers and sellers (you!) together.
The result? Maximum value in minimum
time.
MOBILE MARKETING
We live in a fast paced world, so buyers demand
fast paced
information.
The most effective way to
achieve this is with our Mobile
Marketing
System where buyers have
instant access to your homes
info and features.
PRINT MARKETING
STAGING
Home Staging has been proven to help
sell homes up to 50% faster and/or for an
average of 5-20% more than the
competition
Realtors will have great confidence in
showing your home to potential buyers
because they know it is Staged and Show
Ready!
Your property will show better than the
competition in marketing material and on
virtual tours (85% of consumers now view
potential properties through the internet)
By cleaning, de-cluttering, editing,
balancing and coordinating specific
rooms, your house becomes a focus for a
broader target audience, increasing the
likeliehood of multiple offers you will
receive for your listing. The Result? Selling
your home for TOP DOLLAR in the shortest
amount of time possible!
STAGING DATA
LEAD GENERATION &
CONVERSION
Reavtive Hope…
Most Realtors:
Proactive Process…
Thrive Lead Generation
& Conversion: Enter in MLS
Print flyers
Wait for calls
PRICING STRATEGIES. THAT WORK.
CORE PRICING CONCEPTS
Cost: The amount you paid for your home.
Market Price: The amount you ask for your home.
Value: The amount your home is worth to someone.
Appraisal Value: The amount your home is worth according to
the appraiser.
Market Value: The amount your home is priced at that appeals
to many buyers and causes a sale in a reasonable amount of
time.
“The opinion of the market is never wrong.”
Did you know there are several different “prices” of your
home, and they are all valid?
WHAT DOES NOT DETERMINE WHAT
YOUR HOME SHOULD SELL FOR?
What you paid for it.
How much money you want to make on it.
How much money you put into it.
What it appraises for.
What your mortgage balance is.
What your neighbor’s house is listed for.
How much it is insured for.
What the county assessor says it’s worth.
WHAT DOES DETERMINE WHAT
YOUR HOME SHOULD SELL FOR?
Today’s market conditions.
Today’s competition – buyer’s other choices.
Today’s interest rates.
Today’s economic conditions.
Buyer’s perception of condition.
Location.
Volume & Absorption Rates.
Amenities.
Style.
Square Footage.
Number of bedrooms and bathrooms (scaled).
Comparables*
VALUE DETERMINATION –
INTERNAL FACTORS
Amenities
Beds & Baths
Condition
Size & Style
Location
Inte
rna
lFa
cto
rs
VALUE DETERMINATION –
EXTERNAL FACTORS
Rates
Volume
Absorption Rates
Economy
Comps
Exte
rna
lFa
cto
rs
MAIN FACTORS WE CAN
CONTROL
Pricing
Marketing
Condition
Terms
MAIN FACTORS WE
CANNOT CONTROL
Market Conditions
Location
Motivation & Capability of
Buyers
Interest Rates
KEY MARKET FACTOR
DESCRIPTIONS
LocationLocation is the single greatest factor affecting home value. It is always one of the first characteristics people consider when looking for a
home; relocating may be the sole reason for buying a home. Consequently, neighborhood desirability and resale-ability are fundamental
to a property’s fair market value.
Photos & StagingWhen potential buyers are scanning numerous property sheets in search of their dream home, photos are essential. No matter how exciting
the listing description, nothing leaves a lasting first impression in the minds of buyers like quality illustrations, unique features which set a
property apart from the rest. Floor plans also give a layout for the reference of desired features.
CompetitionSmart buyers will always get a feel for the local market place and interpret value by weighing your property against prospects in the area.
These similar properties can give you a glimpse at how your project will stand out and help us set a realistic price that will give your project a
competitive edge and shorten the time on the market.
TimingThe real estate market may reflect a seller’s or buyer’s market. The number of buyers in the local market may vary depending on the
season, weather, and the economy. Market condition cannot be manipulated, but an individual tailored marketing plan can be
developed to combat unfavorable conditions accordingly.
ConditionAn aesthetically appealing home permits the buyer to appreciate the unique features rather than forcing them to think about how they will
adjust their lifestyle.
PriceIf the property is not appropriately priced, a sale may be delayed or even prevented. Reviewing the comparative market analysis of your
project and similar properties in the area will assist us in determining the best price. By knowing and listing within the estimated range of realistic market-set prices we will achieve the highest value with fewer days on the market.
MAXIMUM VALUE.
MINIMUM TIME.
Top practices you can do to get your home sold for
maximum value in minimum time:
• Improve the physical condition: pre-inspection.
• Improve the way it shows: staging.
• Improve the attractiveness of terms: closing, possession,
concessions, inclusions.
• Improve the accessibility: showings
• Improve curb appeal: landscaping
• Improve pricing so you are at the “front of the line”
relative to the comparables and competition.
THE PRICING PYRAMID
Top
Priced too high = poor quantity of offers
Middle
Priced right = good quality & quantity of offers
Bottom
Price too low = poor quality of offers
T IMELINE & COSTS
PREDICTIVE PRICING™
Most sellers report that their biggest source of stress is the
unknown…
What if you knew what your pricing strategy would be before
ever listing your home? We will provide you with a
mathematically based pricing strategy that also takes into
account subjective considerations.
Your unique pricing strategy will be set prior to listing your
home – you will know your top line and your bottom line.
You will also know when we will make pricing adjustments
and when we will hold firm, before marketing your home.
$ $$ $$$
HOW LONG WILL IT TAKE?
Many sellers (and Realtors) think this
question is subjective. Although there
are many subjective aspects to this
equation, objective, mathematical data
can be calculated to produce an
approximate time frame for selling your
home.
The following formula is known as the
“Absorption Rate”; it indicates about
how long your home should take to sell.
It is important to note that this formula is
a function of pricing your home
correctly – ie. In line with supply,
demand, comps, and the market…
THE COST OF SELLING
YOUR HOME
Most sellers underestimate the cost of selling their home. Likewise, most Realtors do not know
how to advise on the true cost of selling your home.
Our clients
benefit from our predictive software to calculate the true cost of selling their home, and their
financial outcome.
DATA & ANALYTICS
FEEDBACK & REPORTING
“What are
people
saying
about my
home?”
OUR SHOWING SERVICE
Our Professional Showing Service is a huge asset in the sale of your home. This service
is provided to you as part of our Seller Advisor Program…
•Call you before any showings are scheduled (unless you instruct otherwise)
•Verify the showing agent has a valid Colorado Real Estate License
•Help ensure security of your home
•Record all showings
•Aggregate feedback
•Track important statistics and report back to you
THE SHOWING PROCESS
Inbound Call
Information verification
Showing request logged
Confirmation from seller
Showing is completed
Feedback is collected
and reported
THE CLOSING
MY ROLE IN YOUR
CLOSING
Prepare closing instructions 60 MinutesReview Contract, review legal issues 60 MinutesInput pending date in Multiple Listing Service 15 MinutesProcess Earnest Deposit Check 30 MinutesMake copies of contract for all parties 35 MinutesLaunch & customer closing plan 60 MinutesProcess & deliver complete file to Lender 45 MinutesProcess & deliver complete file to Title Company 15 Minutes
Phone calls (15 calls each day @ 10 Minutes each for 30 days) 4500 MinutesSet up whole house inspections 60 MinutesMeet Inspectors and buyers for whole house inspection 180 MinutesDrive time 30 MinutesMeet appraisers for property appraisal 90 MinutesDrive time 30 MinutesPrepare market comparables for appraiser 60 MinutesReview comparable data for appraisers 30 Minutes
Prepare and mail closing instruction letters 20 MinutesReview Inspection Reports 60 MinutesPrepare Inspection Notices 30 MinutesRenegotiate contract due to Inspection Report 120 MinutesGet three repair bids per repair request 90 MinutesMeet contractors to receive repair bids 75 MinutesReview repair bids with seller 60 MinutesMeet repairmen to complete repairs 180 Minutes
Take new address photo for just moved cards 60 MinutesPrepare just moved cards for printer 45 MinutesReview title documents for title defects 30 Minutes
Weekly follow-up with lenders to track buyers loan 60 Minutes
Prepare closing instructions 60 MinutesWeekly follow-up with co-op agent to track file 60 MinutesSet-op time for closing & notify all parties 60 MinutesNegotiate contract issues & problems 120 MinutesOrder Closing statement for review 25 MinutesReview Closing statement for correct figures 60 MinutesPrepare Commission Statements 15 MinutesCompile all bills and receipts 60 Minutes
Renegotiate any closing walk-thru issues 60 MinutesInstall Sold Sign 30 MinutesNotify all parties of the closing figures 30 MinutesCorrect closing figures 30 MinutesPrepare closing packet for Buyers and/or Sellers 30 MinutesDeliver key at closing 30 MinutesPick up sold signs, remove lock box & keys 30 MinutesGo to closing 90 Minutes
Travel Time to closing 30 MinutesFollow-up calls 30 MinutesThank you letters 30 MinutesSold notice to MLS 15 MinutesMail survey letters 10 MinutesReferral letters to Past Customers 30 MinutesDonation to Make-A-Wish Foundation 30 MinutesClose out file 60 Minutes
Modify property web site 30 MinutesPrepare HUD 1 Tax Letter 30 MinutesTOTAL prep time in 30 day period 7,215 Minutes
MY ROLE IN YOUR
CLOSING
CLIENT EXPERIENCE
SELLER FEEDBACK…
“Working with Dave Ness when I was selling my home and purchasing my new home was a great experience. Dave
was not only professional and experienced with all the ins and outs of real estate transactions, he also became my
friend. He was there for me when I needed him to be. He was even there for those times that were above and
beyond what would normally be expected from a Realtor. On our way back from looking at a house, I had a flat tire
and Dave turned around and came back to help me. He changed the tire for me on I-25 in the dark, in the rain. Now that is what I call great service! Thanks, Dave!!!”
—Mindy Sawyer
“We were extremely impressed with Dave Ness and his entire Thrive Real Estate Group in both selling our existing
house and buying our new place. From helping us to stage our old house to creating a dedicated website, he was
very proactive to help ensure that it sold quickly - and it did! He was also great on the other end, negotiating with the
other agents and advising us on the whole inspection process. We had a great experience working with Dave and will definitely recommend him to friends and family!”
—Robin & Julie Dunn
“Dave is a class act and a true Professional in the Real Estate business. I met Dave at an Advanced Real Estate
Education course. Even though I was a fairly new agent, Dave always treated me as an equal. Dave has created a
very recognizable and successful brand in Thrive Real Estate. Dave always has a positive attitude and goes about his business in a calm and confident manner. He makes success look easy.”
—Chris D
“I felt really confident referring a friend of mine to Dave Ness to be her real estate agent. I have witnessed his
professionalism and respectful approach when working with clients. I was able to assure my friend that she will be in
good hands as Dave helps her find her the right home. The next time I need to buy or sell a property, I plan to ask
Dave Ness to be my agent. But in the meantime, I will continue to recommend him to all of my friends and family who need a good real estate agent.”
—Jake & Mandy Rutt
SELLER FEEDBACK…
“The moment I met Dave and the Thrive team I knew something was different. They approach marketing real
estate differently. They embrace the product and the surrounding neighborhood. Dave then relentlessly pursues
prospects, friends and even businesses…they are always optimistic, creative and energized by the marketing challenge. Working with the Thrive team in turn energizes us.”
—Charlie Woolley
“What is different about Dave Ness is he cares about you and your family. He works with his knowledge and
expertise, but also with his heart in helping you in your unique situation. He listens very well, and understands
what is important to you, your desires, dreams, and your budget.
Dave is on top of the newest and best strategies to help you sell your home: the marketing of our home was
superb, we had constant traffic based on his strategies. Dave works extremely hard to help you achieve your
goal. He makes himself available to you constantly, and is always there to listen, make suggestions or
encourage you in the transition phase of selling or buying.
“Dave is a creative problem solver; when we got feedback on our house he knew what changes to make and
how to do them in the most cost efficient way. When our house sold Dave helped us move, working alongside
all of our friends and family. Dave's quality of service is excellent and sets him above all other Realtors; but what
truly defines him as a one of a kind Realtor is his character. He does his job with integrity, professionalism,
respect, and a lot of heart! Much thanks to Dave and his team!”—Oat & Annie Whitney
TRANSPARENCY
THE BREAKDOWN
Paid to Buyers
Agent
2.8%
Paid to Listing Agent
3.2%
Total Commission
6%
Disclaimer: there is no “standard” commission; above figures are used for example purposes .
There is a one time
$299 transaction
fee charged at
closing.
DETAIL ON THE
BREAKDOWN
30%
10%60%
3.2% Listing Commission Example
Operating Expenses
Brokerage Fees
Profit
SAMPLE CONTRACTS
ADDITIONAL INFORMATION