The Secrets Behind Your Digital Identity (For Students)

TheSecrets BehindFacebook, Twitter& Your Digital Identity Tweet, Poke & Post Your Way to a Dream Job

97%

have accounts

3%6login

everyday

5BILLION

9,512Years Per Day

#SULC2013

$14 Billion$1 Billion19 yrs old27 yrs old

19 yrs old$14 Billion$1 Billion

27 yrs old

$14 Billion

#SULC2013

#SULC2013

Matt Matt’s FB Friends 250

25036,000

21,600,000

TheMega

Phone

“One Million in One Click”

Megaphone

200,000,000

#SULC2013

#SULC2013

#SULC2013

#SULC2013

#SULC2013

#SULC2013

70% of employers search applicants online

86% of say a POSITIVE digital identity helps.

80% of colleges use Facebook for recruiting

TheSecrets BehindFacebook, Twitter& Your Digital Identity Tweet, Poke & Post Your Way to a Dream Job

TheSecrets BehindFacebook, Twitter& Your Digital Identity Look Mom! I’m Learning Stu! in College

Physical Identity

Digital Identity

8 Years Ago

#SULC2013

Physical Identity Digital Identity

Today

#SULC2013

Physical Identity

Very Soon

Digital Identity

TheGlass

Bedroom

“You see everyone, everyone sees you”

Megaphone

The GlassBedroom

Fisher College

#SULC2013

Who Are You Online?

#SULC2013

Is your pro!le public?

Y N#SULC2013

Do you share personal information?

Y N#SULC2013

Would your mom/teacher/employer be comfortable viewing your pro!le?

Y N#SULC2013

Do you/would you use your social site to help get a job?

Y N#SULC2013

Are your, or your friend’s, online pictures clean?

Y N#SULC2013

American IdolShower SingerFlasher Closet Flasher

Y

N

5

0

4

1

3

2

2

3

1

4

0

5

American IdolShower SingerFlasher Closet Flasher

MegaPhone

The Glass Bedroom

Yes

Less ThanPositive

No

Positive

No

Less ThanPositive

Yes

Positive

Very NearBeforeNow

Facebook Activity on Thursday Nights

Activity by Minute

4:00 5:00 6:00 7:00 9:00 10:00 11:00

300 K

310 K

320 K

330 K

340 K

350 K

360 K

370 K

380 K

# of Users

Time

5:00 6:00 7:00 8:00 9:00 10:00 11:00

#SULC2013

TheDigital

Footprint

“A Timeline of your ENTIRE Life”

3 Themes of a New World

#SULC2013

#SULC2013

#SULC2013

12:51

#SULC2013

#SULC2013

12:51

12:5312:58

1:05#SULC2013

Leave Positive

Footprints

To Promote

Your Good

Qualities

Use The

Megaphone

#SULC2013

YOUR NEWIDENTITY.

‘s

American IdolShower SingerFlasher Closet Flasher

#SULC2013

1) Scan your current account(s)

2) Set up a blog & Twitter

Action Steps

#SULC2013

1) Scan your current account(s)

2) Set up a blog & Twitter

3) Promote Your Good Qualities

Action Steps

#SULC2013

h"p://resume.linkedinlabs.com

#SULC2013

1) Scan your current account(s)

2) Set up a blog & Twitter

3) Promote Your Good Qualities

4) If nothing else...

Action Steps

#SULC2013

[email protected]

@TomKrieglstein

Find Classmates Like You

1) PICK A SKILL

2) CREATE A PLAN

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WritingVideo Game PlayingSports

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the secrets behind: &

CC:

Subject: Working at Facebook?

Hi Dan,

I’m VP and GM at Facebook, the top site for college students in the US. Given your experience at LookSmart, I thought you might be a good fit. Facebook is still a very small team despite having a strong market position, so this is a great opportunity for the right person. If you’re interested in talking with us, please let me know the best way to get in touch with you.

Thanks, MattFacebook.com

So, we’re proud to announce (with our tails between our legs)that Facebook now has photo sorting. Click “Organize Photos”when viewing or editing any album, and check it out. And, if youhappen to meet him, buy Dan a beer (once he turns 21 in 2008)

App

$11,131 in 48 Hours

brou

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you b

y...

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