The Secret Sauce For A Successful Health Club Marketing Strategy In 2014

The Secret Sauce For A Successful 2014 Marketing Strategy

GGFA Webinar February 2014


Bryan K. O’RourkeCEO & ShareholderIntegerus, Fitmarc, Fitness Industry Technology Councilbryankorourke.com

Kim KenyonManaging PartnerGold’s Gym Dutchess County

Special Thanks To Deborah Collins, Bill Austin, Dave Kenyon & Kelli Hatton

Evolve Your Marketing Strategy To Increase Sales

What can we expect for marketing in the year 2014 ?

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National Calendar

Example Of External Marketing For New Customers

Example Of External Marketing For New Customers

Example Of Internal Marketing For Current Members



Think: what do you want to accomplish?

How can you reach your targets?

Determine your Budget

Plan Your Tactics

YelpVerizon Yellow PageSuper PagesGoogle AdsCorp Emails To New MembersCommunity PartnershipsHealth Club Network - Scrolling ScreensPoughkeepsie Journal Online (events)Poughkeepsie Jounral WebsitePoukeepsie Journal AppKey Ring AppTwittermyreadylink.com Poughkeepsie AreaGG Spotter App

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23See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8



Are Clubs Adopting New Technologies ?

2014 US Health Club Technology Survey Report14 Questions On Key Trends

Fitness Industry Technology Council 2014 | www.fittechcouncil.org

746 U.S. Clubs SurveyedMobility & Other Trends Addressed

FREE via http://www.slideshare.net/Bryankorourke/2014-us-health-club-

technology-survey-report

Mobile Device Trends

27Fitness Industry Technology Council Report 2014 | www.bryankorourke.com www.fittechcouncil.org

60Percentage Of Clubs With Mobile Configured Web

Sites

Interesting Facts:

According to comScore, in 2014 there will be more mobile Internet users than desktop users globally.

65% of US Adults now have a Smartphones and that number is growing fast.

A recent FIT-C survey report showed U.S. health clubs are starting to react to

mobile trends. 60 percentage of clubs now say their web sites are mobile

compliant.


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60Percentage Of Members

Taking Devices With ThemTo Workout

Interesting Facts:

35% of U.S. adults now own a tablet device and 75% of smartphone users take their devices with them into the bathroom.

More than 60% of health club members now take devices with them to workout.

Mobile SearchWhat this means is that your prospects and members are interacting on the Internet by searching when they are out and about. They are also commenting about services and their experiences in your club.

Fitness Industry Technology Council Report 2014 | www.bryankorourke.com www.fittechcouncil.org


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31Percentage Of All ClubsWith Some Mobile App

Interesting Facts:

The increasing number of smartphones with GPS capability will spur the growth of apps that make use of the technology, according to Frost & Sullivan.

The market for location-based apps will also be fuelled by key technology trends of indoor connectivity, augmented reality, big data and wearable devices.

Location Based Functionality:Built in GPS enables applications know

where you are. This creates a long list of possibilities and the SOLOMO (social,

local, mobile) trend which is recreating how businesses can identify and engage

existing and new customers.


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20Percentage Of Clubs That

Spend Money OnMobile Ads

Mobile Search Trends

Interesting Fact:

U.S. adults spend more time on mobile searching today than they do on desktop browsing, according to eMarketer. The need to be available when that search occurs has a direct bearing on action and business. Its about convenience.

73% of mobile searches trigger additional action and conversation. Being mobile friendly increases the chance you can

impact a decision to purchase a membership.


Gold’s Gym Hudson Valley - Mobile App

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Suceess

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Suceess

It’s NativeDoesn’t InterruptDoesn’t Demand (Often)Leverages Pop CultureIt’s MicroConsistent & Self Aware

Jab Jab JabRight Hook

ContentStorytelling

The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8

First 5 who tweet @bryankorourke about this webinar get the book FREE


“If you do not care about your end user immensely, especially in the next few years, your brand will die.”

@GaryVee#IHRSA2014 Keynote

Using Social Media More Effectively http://youtu.be/

V2OiSUFPPN8


GGFA Webinar February 2014

Thank You Questions ?

The Secret Sauce For A Successful Health Club Marketing Strategy In 2014

Business

mobile trends

example of internal

health clubs

health club members

example of external

mobile search

current members

mobile internet users