BIG DATA, MEL GIBSON, E-COMMERCE THE SECRET RELATION BETWEEN Tomi MESTER [email protected] facebook.com/adatlabor TWITTER: @data36_com
The secret relation between Big Data, E-commerce and Mel Gibson ||| presented @Global E-commerce Summit 2015 in Barcelona
Jul 28, 2015
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BIG DATA, MEL GIBSON, E-COMMERCETHE SECRET RELATION BETWEEN
Tomi [email protected]
facebook.com/adatlaborTWITTER: @data36_com
3 cas
e stu
dies
3 cas
e stu
dies HOW MUCH does THIS BUTTON COST?1.
3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH DOES THIS BUTTON COST?1.
3000 € / month
A B
B
3 tips to A/B TEST
#1 CTA BUTTON - SIZE, COLOR, WORDING…
#2 - PEOPLE FOCUS vs. PRODUCT FOCUS
NEVER USE STOCK PHOTOS!
#3 - SLIDER vs. SMALL PICTURES
#3 - SLIDER vs. SMALL PICTURES
+1 - BEARD?
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH THIS BUTTON COSTS?1.
Kevin Hillstrom
vsAcquisition mode
loyalty mode
ANNUAL REPURCHASE RATE
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
<40%
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
<40% Acquisition mode
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
>60%
ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
>60% loyalty mode
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH THIS BUTTON COSTS?1.
FULL ANALYSIS
HEATMAPS
HEATMAPS
HEATMAPS
AB TESTS - 8 versions
USER TESTS
MORE AB TESTS
RELEASE
START AGAIN…
BUILD IT STEP BY STEP3.3 cas
e stu
dies
THE IMPORTANCE OF BENCHMARKS2.
HOW MUCH does THIS BUTTON COST?1.
BIG DATA, MEL GIBSON, E-COMMERCETHE SECRET RELATION BETWEEN
Tomi [email protected]
facebook.com/adatlaborTWITTER: @data36_com
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