The Secret Life of Walter Mitty Jobsite Make the Leap Campaign

Jobsite and 20th Century Fox Home Entertainment have tied up to deliver #MAKETHELEAP

The campaign draws parallels between Ben Stiller’s Secret Life of Walter Mitty career dreamer themed movie, and Jobsite’s purpose to connect the best in talent with the best in recruitment.

#maketheleap

Prizes and timelines

A four week campaign from 7 April to 4 May.

Prizes include:• A career makeover• Two nights luxury stay in a London hotel with return fare• Personal shopping experience (worth £500)• iPad Air

#maketheleap

Promotion

• Solus email to Jobsite candidates - a database of 4.5m

• Minimum 4 x print ads in Daily Mail’s Friday entertainment section

• Homepage header & run of site promotion on Jobsite

• Dedicated sign up page on Jobsite• Re-brand of Jobsite owned media:

Twitter, Facebook and YouTube• Promotion of YouTube trailer

#maketheleap

#maketheleap

Promotion

Jobsite owned media stats:

• Jobsite - 5.5m monthly visits• Facebook over 35k fans• Twitter over 21k follows• YouTube around 1,000 subscribers• #maketheleap will be promoted via

TruView

#maketheleap

Connecting the best in talentwith the best in recruitment

#maketheleap