The Search Challenge - Sagittarius 24/7 Multichannel Travel Cosumer Masterclass

24/7 Multichannel Travel

l  Deri Jones – SciVisum l  Richard Scales – Neilson Travel

RWD: can be slower

sixrevisions.com/mobile/responsive-web-design-not-the-future/ ?

airlines

RWD site: - none Mobile site: - BA + South African Neither: - Royal Brunei

Airlines - on mobiles BA - can search/book South Africa – can't Royal Brunei – full fat homepage:

BA

SA

BA mobile

Site problems are not Marketing problems ...

… but User Experience problems are Marketing problems:

if iPad 10% slower

if Phone users see more 'Cannot Buy'

Impact is: - Analytics can no longer be trusted ! - Campaigns are sub-optimal

24/7 Multichannel Travel

l  Deri Jones – SciVisum l  Richard Scales – Neilson Travel