Page 1 of 17 The SCMM 2015: CHARITY STRUCTURE The Standard Chartered Mumbai Marathon The Standard Chartered Mumbai Marathon (SCMM), now in its 12th edition, is amongst the top ten marathons in the world. The event is not only a platform to test an individual’s athletic excellence but also a unique fund raising event for charity. Over years, it has assumed a stature of eminence, being the single largest philanthropic sporting event in India. The Philanthropy Partner United Way of Mumbai (UWM) the philanthropy partner for this event promotes and facilitates the fund raising and distribution aspects of SCMM. UWM serves as the philanthropic platform while maintaining a cause neutral level playing field for all participating NGO. All funds raised through the SCMM are channelized through UWM which is responsible for the accounting and providing tax exemption receipts to all donors. This document elaborates the charity structure for 2015 edition. Whether you are an NGO, corporate, an educational institution or an individual, you can find information on how to register for the event as well as important dates and procedures for fund raising. This document is structured in the following manner. I. NGO Participation a. Registration b. Charity bibs c. Process notes II. Corporate participation a. About this category b. Team registration c. Corporate challenge- employee fundraising d. Process notes III. Institutional participation a. About this category b. Team registration IV. Individual fundraising a. Registration b. Categories- Fundraisers & Change Runners V. Important Dates & Timelines VI. Event Participation Fees and UWM donation retention VII. Annexures
17
Embed
The SCMM 2015: CHARITY STRUCTURE - United Way of …€¦ · Page 1 of 17 The SCMM 2015: CHARITY STRUCTURE The Standard Chartered Mumbai Marathon The Standard Chartered Mumbai Marathon
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1 of 17
The SCMM 2015: CHARITY STRUCTURE
The Standard Chartered Mumbai Marathon
The Standard Chartered Mumbai Marathon (SCMM), now in its 12th edition, is amongst the top ten
marathons in the world. The event is not only a platform to test an individual’s athletic excellence but
also a unique fund raising event for charity. Over years, it has assumed a stature of eminence, being the
single largest philanthropic sporting event in India.
The Philanthropy Partner
United Way of Mumbai (UWM) the philanthropy partner for this event promotes and facilitates the fund
raising and distribution aspects of SCMM. UWM serves as the philanthropic platform while maintaining
a cause neutral level playing field for all participating NGO. All funds raised through the SCMM are
channelized through UWM which is responsible for the accounting and providing tax exemption receipts
to all donors.
This document elaborates the charity structure for 2015 edition. Whether you are an NGO, corporate, an
educational institution or an individual, you can find information on how to register for the event as well
as important dates and procedures for fund raising. This document is structured in the following
manner.
I. NGO Participation
a. Registration
b. Charity bibs
c. Process notes
II. Corporate participation
a. About this category
b. Team registration
c. Corporate challenge- employee fundraising
d. Process notes
III. Institutional participation
a. About this category
b. Team registration
IV. Individual fundraising
a. Registration
b. Categories- Fundraisers & Change Runners
V. Important Dates & Timelines
VI. Event Participation Fees and UWM donation retention
VII. Annexures
Page 2 of 17
[I]NGO Participation
SCMM is one of India’s biggest platforms to raise funds for an NGO. Over 400 NGOs have successfully
raised above INR 100 crore over the past 11 editions. All participating NGOs are required to register
with UWM and submit legal and statutory documents as part of the due diligence process. NGOs who
had registered for the SCMM last year need not to submit the documents again as part of their
registration process but are required to submit the utilization plan/ utilization report for funds raised in
SCMM 2014 and also intimate UWM about any change in legal status. UWM creates a profile and
donation page for each registered NGO on its website in the SCMM section.
A) Registration*:
All NGOs wishing to raise funds through SCMM 2015 have to register with UWM. There are two
registration forms depending on participation status of the NGO in SCMM 2014.
New NGO registration form: For all NGOs who are registering with UWM for the first time
and/or have not raised funds during SCMM 2014. Registration fee is INR 2,500.
Registration renewal form: For NGO’s who have registered with UWM in SCMM 2014 and
raised at least INR 10,000 overall. Registration renewal fee is INR 1,000.
For details on the registration process and documents required please check annexure I at the end of
this document.
*Please note that only NGOs that have submitted all 80G receipts to UWM for disbursements made by
United Way of Mumbai for SCMM 2014 will be eligible for registration.
B) Charity Bibs:
A total of 4000 running slots (bibs) have been reserved for NGOs who register for SCMM 2015, to help
them raise funds. These bib forms can be used to participate in any of the race categories of the SCMM
and can be blocked from UWM against a refundable deposit of INR 1,000 per bib. All participating NGOs
are eligible to block up to 12 bib forms each. The top 70 NGOs (as per weighted average formula on
funds raised through charity bibs) of SCMM 2014 are eligible for higher bib allocation. The minimum
funds to be raised per bib are INR 8,000.
If an NGO requires additional bibs, there will be a second and third round of allocation on the basis of
average amount per bib raised, subject to submission of all prior allocated bib forms. To understand the
bib blocking process, eligibility criteria and timelines please refer to annexure II.
C) Important process points:
1. Register the NGO with United Way of Mumbai (annexure I)
2. Block the allotted bibs by depositing INR 1000 per bib. You will have to raise a minimum of INR
8,000 per bib by the mentioned date (annexure II)
3. Return any unutilized bibs by the mentioned date to avoid deposit forfeits (annexure II)
4. Lookout for 2nd and 3rd allotment dates for additional bib requirements (annexure II)
Page 3 of 17
Note:
All fundraising in the SCMM 2015 is structured to address the key donor groups
Donor group Approached for
Corporate Corporate team participation
Charity bib
Educational Institutions Student Challenge
Individuals
Charity bibs
Fundraiser categories (INR 10,000 to INR 1,49,999)
Change Runner categories (INR 1.5 lakh onwards)
[II] Corporate Team Participation
A) About:
Corporate Team is a category specially designed for companies who wish to field employee teams to
participate in the SCMM and raise funds for charity. 6000 employees in 256 teams from 171 companies
had participated in the SCMM 2014. Besides raising substantial amount of funds for a cause, over the
years, this has emerged as an excellent employee engagement and team bonding activity. Corporate
teams on race day are hosted in a special tent for a differentiated fun experience and priority line up.
Companies participating in this category make a contribution towards an NGO of their choice while
registering for team sizes of 25 or 15 members. The company has a choice to make a single donation for
the registration or split into two cheques depending on whether this contribution falls under their CSR
mandate or not.
A corporate can register a maximum of 7 teams. The registration contributions applicable to 2
available team sizes are:
Team 25 (maximum 25 employees per team, registration contribution INR 4,00,000)
Team 15 (maximum 15 employees per team, registration contribution INR 2,75,000)
This contribution includes donation to chosen NGO, team members’ applicable event participation fees
and UWM donation retention*. However for a company making the contribution from their CSR budget,
and to be in accordance with the CSR bill which mandates only contributions made directly to project or
program eligible as per the company’s CSR agenda, a company can choose to split their contribution in
the following manner.
Team size In the name of UWM(applicable event
entry fees and UWM donation retention*)
In the name of beneficiary NGO
Team 25 INR 60,000 INR 3,40,000
Team 15 INR 40,000 INR 2,35,000
All contributions irrespective of option chosen are eligible for 80G tax exemption receipts.
*retained to defray administrative expenses
Page 4 of 17
B) Team Registrations:
To register, a company has to fill the corporate registration form and appropriate options for
contribution to register selected number of teams (annexure III for details).
Post registration UWM will provide Company with a login link for easy online registrations of team
members and a separate login access to the company coordinator that allows editing and selection of
final team members. This allows the company to run interesting employee engagement activities &
challenges tied to the final team selection.
C) Corporate Challenge:
This sub-category aims to encourage companies and their employees to voluntarily raise funds together
as a team for the causes supported by the company. Corporate teams raising funds would be celebrated
on social media and through the SCMM rewards and recognition programme. Details of the awards will
be communicated to corporates in due course of time.
D) Important Process Points:
1. Register your company and number of teams using corporate registration process (refer
annexure III).
2. Using the employee registration links provided, get interested employees to fill event forms
online.
3. Using admin login provided, select and submit the final team members by deadline.
4. Encourage employees to support the contribution of the company by being part of the corporate
challenge and raising funds as a team for any NGO/NGOs.
[III] Student Challenge A) About
This new category of SCMM 2015 aims to open participation as a team for educational institutions
willing to raise/contribute funds to any NGO registered with the SCMM. Slots are available for only 20
educational institutes this year. The fundraising target is INR 50,000 for a team of 5 members; for every
INR 10,000 additional funds raised will entitle the team to one additional registration, the maximum
number of members of a team can be up to 15 members. Teams crossing INR 1.5 lakh fundraising target
get priority participation status for SCMM 2016.
B) Team Registration
Institutions interested in registering in this category will be required to fill the registration form
along with a copy of their registration as an educational institute under the (Indian) Societies
Registration Act 1860 or as a public trust. A photocopy of this attested by the Head of the
Institution / equivalent should be submitted.
The Institution needs to select an NGO that should be registered with UWM.
The institution will be awarded 5 bibs on raising INR 50,000 and a bib for every INR 10,000
raised up to a maximum of 15 bibs per institution.
(please refer to annexure IV for more details)
Page 5 of 17
[IV] Individual Fundraising
Passionate people raising funds for their causes is the backbone of the philanthropic effort at the
Standard Chartered Mumbai Marathon and we aim to support these individuals to the fullest extent by
providing an efficient, empowering and effective platform to raise funds for a cause.
All fundraisers are encouraged to create their own fundraising page on the United Way Mumbai website
in the SCMM section. These personalized and feature rich pages allow customize appeals, set targets, get
donation notifications, share updates and are easy to share on social media. 100% of all donations
received on the online fundraiser pages is disbursed in full to the NGO supported by the
individual. UWM absorbs all payment gateway charges on the same. There are 2 categories of
fundraisers with seven levels of fundraising target, each with its own set of privileges.
Categories
All fundraisers are encouraged to set their own fundraising targets. As and when they cross each level
they gain the benefits of the level. Funds can be raised both on the online page as well as offline through
cheques. Offline amounts require to be submitted to UWM along with details in pledge form for it to be
updated on the fundraiser page.
Category Level Fundraising Amount
Fundraisers
Fundraiser INR 10,000
Fundraiser - Silver INR 50,000
Fundraiser- Gold INR 1,00,000
Change Runners
Change Maker INR 1,50,000
Change Investors INR 5,00,000
Change Leaders INR 10,00,000
SCMM’15 Change Icon INR 25,00,000
The important distinction between the Fundraiser and Change Runner categories is that Change
Runners get complimentary entry to the event in any race category of their choice. Please refer to
annexure V for fundraiser categories and benefits.
Please Note: Offline amounts raised incur UWM donation retention ranging between 4% to 0%
depending on fundraising level which is used to defray administrative expenses. The fundraising level of
the fundraiser as on 02 January 2015 determines the status on race day. Fundraisers who achieve
higher fundraiser levels post this date will be acknowledged post-race day in the charity docket, but will
not be entitled to any race day benefits.
Page 6 of 17
[V] Important Dates & Timelines
Activity Starts Ends
NGO Registration 25 July 2014, Friday
1st Round Allocation of Bibs 01 Aug 2014, Friday 06 Oct 2014, Monday
Unutilized Bibs return for full refund 12 Sept 2014, Friday
2nd Round Allocation of Bibs 15 Sept 2014 , Monday