#tweetscience The Science of Creating Must-Click Content on Twitter Courtney Seiter Jimmy Hang + @courtneyseiter @jimmyhang
The Science of Creating Must-Click Content on Twitter
Aug 27, 2014
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
Presented by Buffer and Twitter on April 30, 2014
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Transcript
#tweetscience
The Science of Creating Must-Click Content on Twitter
Courtney Seiter Jimmy Hang
+@courtneyseiter @jimmyhang
#tweetscience
Today’s Agenda
• Writing Great Tweets
• Timing It Right
• Measuring and Testing
#tweetscience
Why Buffer & Twitter?
Your audience looks to you for multiple kinds of content on Twitter. Buffer can help you plan, post and analyze the results.
Source: Twitter
#tweetscience
Twitter is Growing Fast• There are 255 million active Twitter users
• More than 500 million Tweets are generated every day
• 76% of active users access Twitter via mobile device
• Link clicks account for 92% of all user interaction with Tweets
Sources: Twitter, Salesforce
#tweetscience
Unlock the Value of Twitter for Your Business
Source: Twitter + DB5 Research Study
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Establish Your Business Personality
Be authentic. Tweet like you would talk to a good friend.
#tweetscience
Writing Great Tweets
#tweetscience
The Most Shareable Phrases
Source: Buffer, Dan Zarrella
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Formatting Your Posts
Source: Conductor
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The Science of Hashtags
Source: Salesforce
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The Science of Tweet Length
Source: Track Social
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Images and More
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The Power of Images
Source: Buffer
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Twitter Promotions
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Direct Response
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Lead Gen Cards
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When Should I Tweet?When Should I Tweet?
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The Science of Timing: Weekends
Source: Salesforce
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The Science of Timing: Weekdays
Source: Argyle Social
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The Science of Timing: Daytime
Source: Salesforce
There is a 30% greater engagement rate when Tweets are published during the day (between 8AM-7PM).
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The Science of Timing: Afternoons
Source: KISSMetrics
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The Science of Timing: Mobile
Source: Compete
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How Often Should I Tweet?
#tweetscience
More Frequency = More Engagement
Source: Track Social
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But Pace Yourself
Source: Dan Zarrella
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Try a Content Calendar
Download the kit
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Measuring and Testing
#tweetscience
#tweetscience
Measurement• Follower growth: How many new followers you get every day,
week or month.
• Follower quality and engagement: How many users interact with your account.
• Reach: How many users favorite or retweet your Tweets.
• Clicks: How many users click on your links.
• Conversion: How many users sign up for your service or buy your product.
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Testing: Timing
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Testing: Headlines
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Resources
• business.twitter.com
• blog.twitter.com/small-business
• blog.bufferapp.com
• open.bufferapp.com
• Follow @TwitterSmallBiz
• Follow @buffer
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Try Buffer For a Month - Free!
bufferapp.com/twitterbiz
#tweetscience
$50 Twitter Ads Credit!
twitter.com/twittersmallbiz
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Questions?
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