The science of Color

THE SCIENCE OF COLORYearbook 2011-2012

THE POWER OF COLORS The power of colors stimulates our

nervous system and evokes emotional states. The colors of our environment travels

through our eyes to our brain causing various hormonal releases. But forget the science, what does the meaning of colors do for your yearbook?

THE MEANING OF COLORS The meaning of colors varies depending

on one's culture, race, gender, and even age. So, it isn't just the selection of colors in general but also which colors to use with your target customers. For instance, white is often associated with

weddings in North America and evokes the feeling of innocence. In Eastern cultures, white signifies death. An exporter of white wedding gowns to China would go broke in no time.

ASSOCIATING COLOR WITH BUSINESS IBM- Big Blue signifies stability and

conservatism. UPS- Brown symbolizes longevity and

reliability. Tide- in the bold orange box, evoking

the feeling of vibrancy.

WHAT DO THEY MEAN? Red: Passion.

Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand. Increases appetite, eat more around red, enjoy it more

WHAT DO THEY MEAN? Orange:

Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.

WHAT DO THEY MEAN? Yellow: Happy.

Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.

WHAT DO THEY MEAN? Green: Natural.

Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go. Highest socio-economic status, prestige

WHAT DO THEY MEAN? Blue: Loyal.

Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.

WHAT DO THEY MEAN? Purple: Royalty. Wise. Celebration.

Maybe add some purple tones to your look for your premium service business.

WHAT DO THEY MEAN?Black : Power. Elegant. Secretive. The

color black can target your high-end market or be used in youth marketing to add mystery to your image.

COINCIDENCE?

COINCIDENCE?

COINCIDENCE?

COINCIDENCE?

CREATING A COLOR PALLETTE: http://kuler.adobe.com/