The Sara Lee Trust Fundraising Handbook Supporting local people affected by cancer and other life threatening illnesses through the provision of psychological and therapeutic support. Registered charity 1055048
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The Sara Lee Trust
Fundraising Handbook
Supporting local people affected by cancer and other life threatening illnesses
through the provision of psychological and therapeutic support.
Registered charity 1055048
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Contents
3 Help us make a big difference
4 How our services help
5 About the Sara Lee Trust
7 A-Z of fundraising ideas
9 Top fundraising tips
11 Fundraising guidelines
13 Sending in your donation
14 Sponsorship form
15 Gift Aid declaration form
Please visit our website: www.saraleetrust.org
Call: 01424 457969
Email: [email protected]
The Sara Lee Trust, 25 Upper Maze Hill, St. Leonards on Sea, East Sussex TN38 0LB
The Sara Lee Trust, Registered in England and Wales, Charity Number 1055048
Follow us
www.facebook.com/SaraLeeTrust
@SaraLeeTrust
JustGiving
www.justgiving.com/sltf
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Help us make a
BIG difference
Thank you! Thank you for choosing to support The Sara Lee
Trust.
The Trust aims to improve the quality of life of
people in Hastings & Rother who are affected by
cancer and other life threatening illnesses.
We support over 600 people each year and rely
on the fundraising we receive from the local
community to help fund our care.
This guide is packed with lots of bright ideas and
useful information to help with your fundraising.
Whether you plan to challenge yourself, bake or
organise an event - the money you raise will help
us provide essential support for our patients.
Good luck with your fundraising!
Maria & Nikki
The Fundraising Team
www.saraleetrust.org 3
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How our services help Recent patient feedback
“The Sara Lee Trust
provided me with support at
one of the most difficult and
devastating times of my life.”
“It has provided a safe
space for me to relax and
have time away from the
stresses since diagnosis
and during treatment. I
feel so privileged to have
been able to access such
a beneficial service.”
“The Sara Lee Trust has
made a huge positive
impact on my life at what
was a very difficult time.
The counselling and
complimentary therapies
have really helped me to
clear my mind and stay
positive throughout my
treatment.”
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www.saraleetrust.org 5
The charity was set up in memory of Sara Lee who
died from cancer aged 32. Having benefitted from excellent holistic care
throughout her two year illness, it was Sara’s vision that a Trust be
established to provide therapies, free of charge, for people in Hastings &
Rother living through cancer and other life threatening illnesses.
The Trust provides:
Specialist psychological and counselling support
A range of complementary therapies
Therapeutic group activities
We are the only provider of this combined range of specialised services
in the region, and we are also the dedicated provider of end of life
counselling and complementary therapy services to patients of
St Michael’s Hospice (St Leonards-On-Sea) and the Rye, Winchelsea
and District Memorial Hospital.
Apart from a small, but important, grant from
Hastings & Rother NHS (Clinical
Commissioning Group), the Trust does
not receive any statutory funding for
its services and is totally reliant
on fundraising and voluntary
donations. We support over 600
people each year, many of whom
are receiving end-of-life care, and we
also offer support for their families
and carers.
About the Trust
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Your donations can
make a BIG difference
£25 would pay for a one hour
specialist therapy session
would fund a therapy session in
a patients home (for those unable
to attend our therapy rooms)
would fund a group support
session for up to eight people
£675 Is the average amount needed
to support a patient and their
family through the course of
their illness
£30
£100
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A-Z Fundraising Ideas
A Abseil, Auction, Afternoon tea
B Bric-a-brac sale, Bingo, Beard shaving
C Cake sale, Coffee mornings, Cycle - the Trust
has guaranteed places for Pru Ride London-Surrey cycle.
D Darts match, Dinner4Good – invite some friends
round for dinner and have a great time! Go to www.dinner4good.com/
SaraLeeTrust and you'll see it couldn't be easier to host a dinner
E Easter egg hunt, Eighties night, ebay - sell
unwanted items on ebay and donate a percentage to the Trust
F Fashion show – clear your wardrobe, ask friends round,
have a fashion show and buy each other’s unwanted clothes
G Golf day, Give up day - give up one of your bad
habits or something you love
H Head shave, Hastings Half Marathon - become involved in challenge events
I Indoor games evening, It’s a knockout - arrange a sports day for adults
J Jam sale, Jumble sale, Jewellery making
K Karaoke evening, Knit-a-thon
L London Marathon – the Trust has guaranteed places
available
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P Pamper evening - offer massages, manicures or
pedicures for a donation
Q Quiz night - brush up on your general knowledge skills
R Raffle - hold a raffle at school, work or an event
M Murder mystery party, Music evening
N No make-up, New year’s eve event - try a sponsored
no make-up day/week or party the night away at a new year’s eve event
O Open your garden, Office fundraising - get your
colleagues in the office involved in fundraising events
S Sky dive, Sponsored silence
T Table tennis competition, Treasure hunt
U Uniform-free day - ask your managers or teachers if you
can arrange a non-uniform day for a donation
V Variety show, Vintage stall
W Walk to work week, Wine tasting evening
X Xmas craft fair, X-Factor competition
Y Yoga marathon
Z Zumba-thon
Don’t do it alone, get everyone you know involved….. friends, family,
colleagues, classmates or neighbours.
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Top Fundraising Tips
What can I do?
Choose an event that you and your friends will enjoy
Be creative – give people something fun and original to do
Timing
Think about the best time to hold your event
Give yourself plenty of time to prepare
Location
Choose a suitable venue that is accessible and book early
Try and keep your costs down – ask for a charity rate!
Lists
Write a checklist of everything that needs to be done and a time plan
Ask friends, family and colleagues to help and share the tasks out
Make a back up plan just in case!
Money
Set yourself an amount you wish to achieve – but make it realistic
Aim to raise at least three times more than you spend – keep expenses to a minimum, try and obtain things through donations
Keep receipts and record what you have spent and money received. This way you will have an idea of how the event is going as well as who you need to thank
Spread the word
Invite friends, family, colleagues, neighbours or business contacts to get involved
Use posters and leaflets to promote your event in your local area
Contact your local press or radio
Social networking websites are a great way of advertising your event
Tell us about your event so that we can help promote it too
www.saraleetrust.org 9
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Maximise your fundraising
Adding a raffle or auction could add to the amount you raise
Create an online fundraising page with www.justgiving.com with which the Sara Lee Trust is registered. Visit the JustGiving website and click on the ‘Start Fundraising’ tab. It will then ask you to log in to your account - if you’ve not used JustGiving before, you’ll need to register, which is free. Once you have logged in, it will ask you to search for the cause that you want to support. Please search The Sara Lee Trust Fund and select this cause when you see it. If you’re taking part in an organised event: Choose ‘Organised event’, find the event you are taking part in (if you can’t see your event in the list, use the search bar provided to find it). If you’re organising your own event: Choose ‘Personal challenge’, choose the web address you want and check it’s availability. Make your page - Edit your page – add photos, a personal message and a fundraising target. Send details of your page to us and we can share it on our social media pages.
The Gift Aid scheme allows us to claim back the tax paid on eligible
donations made by individuals. You can increase the money you raise by
simply asking people to fill in a Gift Aid declaration form or ticking the
box on your sponsorship form. Remember that Gift Aid can only be
claimed on donations and individual sponsorship.
Matched giving – some employers generously offer to match any money
raised for charity by their staff. Find out if you or any of your helpers could
double your total through a matched giving scheme at their work
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Fundraising Guidelines Including legal requirements that apply
Raffles/lotteries
Small raffles can be held as part of a larger event. The ticket sales and announcing of the results must take place at the location and during the event. No more than £500 can be spent on buying prizes and no more than £100 can be deducted from the proceeds in respect of the expenses incurred in organising the raffle. All tickets should be sold at the same price and no discounts are allowed on bulk buys (for example, five for the price of four). There are strict and complex laws relating to raffles and lotteries which do not fall into this category. Full guidelines on raffles and lotteries are available from your local authority or the Gaming Board and these must be followed in full. For more information, please visit www.gamblingcommission.gov.uk
Events
Please consider the following guidelines as you plan for your event:
Ensure that your event is organised efficiently and safely
Conduct a risk assessment to ensure that you have proper plans for the safety of the participants. The Health & Safety Executive has further information on how to do this on their website (www.hse.gov.uk). Make sure you have a copy of this on the day of your event
Ensure that your event is properly and adequately supervised. Where children are involved, this should include providing proper adult supervision, checking that the child’s parents/guardians have given permission for their child to take part and carrying out appropriate background checks if adults are to have unsupervised access to children
Consider what insurance cover you may need for your event. The Sara Lee Trust cannot accept any responsibility for your event nor for anyone who participates in it
Check whether you need any special licences, e.g. a public entertainment license or a licence to sell alcohol. Your local council will be able to help you with this:
Hastings Borough Council - Tel: 01424 451042 Rother District Council – Tel: 01424 787550
Always have two people present to count any money raised
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Public collections
All street collections or collections on public property will need to be registered with the local authority and we will need to see a copy of this license before issuing you with collection boxes or buckets.
Young people under the age of 16 (or 18 in London) are not permitted to collect money in public collections. Please note that we do not support door-to-door collections.
Expenses
Some events require a little bit of expenditure. Make sure that you are aiming to raise at least three times as much as you need to spend, for example if you spend £100 you should aim to raise a minimum of £300. If you think your event expendi-ture will fall outside of these guidelines please review your expenses or call us for advice.
Gift Aid
Please ask donors/sponsors to sign a Gift Aid declaration or tick the relevant box on your sponsor form (both of these are available in your pack). This enables us (and higher rate tax payers) to claim tax back from the government and increases the overall benefit to the charity. However, please note that Gift Aid can only be claimed on donations and individual sponsorship, not entrance fees.
Fundraising materials and publicity
If you are creating your own publicity materials please make it clear that you are fundraising ‘in aid of The Sara Lee Trust’. Please ensure that you have permission to use any images or text. Although some material is available without restrictions on the internet, don’t assume that all materials are copyright free.
Company approaches
Always remember that local businesses are often happy to help with fundraising events in their area. If you are approaching any companies, local or national, for sponsorship, prizes or auction items then please let us know as we may already be in contact with them which could affect your request.
Are you a company raising money for The Sara Lee Trust?
If you are hoping to sell goods, services or run promotions using our logo or our name, please contact us on 01424 457969.
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Thank you for fundraising for The Sara Lee Trust; we hope you enjoyed it. All funds
collected should be sent to the charity within six weeks of collection.
Don’t forget to return any sponsorship forms, so that we can claim the Gift Aid.
Visit us
You can drop your donations into us at:
The Sara Lee Trust
25 Upper Maze Hill
St Leonards-on-Sea
East Sussex
TN38 0LB
Post a cheque
Please make cheques payable to The Sara Lee Trust and send to
the fundraising team at the address above.
Transfer the funds
The Sara Lee Trust Fund, CAF Bank Ltd
Sort code 40-52-40
Account number 00007770
Please include your name as a reference
and email us to let us know to expect it.
Donate online
Visit our JustGiving page:
www.justgiving.com/sltf
Sending in your donation
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Other ways to get involved
Take on a challenge Volunteer
We have an exciting calendar of
events. Visit our website for more
information.
Donate your time instead of money by
becoming a volunteer in our office or in
one of our charity shops.
Company support Donate unwanted items
There are many ways in which
businesses can support us including
making a corporate donation or
selecting us as their charity of the year.
We have stores in Hastings and
Bexhill and welcome donations of
saleable items.
Visit: www.saraleetrust.org or call: 01424 457969
Registered charity 1055048
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