The Role of the CIO in Digital Marketing Doug Chapman – Razorfish Australia
The Role of the CIO in Digital
Marketing Doug Chapman – Razorfish Australia
Sit Down Test : How digital are you?
• I have broadband internet at home • I use Internet Banking • I have uploaded a photo of myself to a website • I have a wireless network at home • I have bought AND sold on Ebay • I have used my mobile to look at a website • I’ve double-screened • I have made an online transaction of >$5000 • I have a posted a story on a blog • I have tweeted • I have pinned something • I used the internet to find a date • I broke up with my internet date using twitter
I’m from
the
agency
and I’m
here to
help!
I think you guys missed the Internet!
“The CMO and the
CIO will become best
friends but it will be
more like a shotgun
wedding than a
happy ever after
story”
Emerging Technology
Marketing & eCommerce
Shopping & eCommerce
Design
IT Development
Social Media & Sponsorship
Design
IT Development
Digital & Traditional Marketing
Design
IT Develop
Media Partnerships
Design
IT Develop
Thanks!