The Role of Public Relations in Today’s Business World

The Role of Public Relations inToday’s Business World

Keith ParnellJASE Group LLC

jasegroup.com | @JASEgroup

Keith Parnell, JASE Group, LLC@parnellk63

(Michael) Keith Parnell, MSE has been the Chief Executive Officer of JASE Group LLC, an innovativeCreative Advertising & Public Relations Agency, since 1997. JASE is based in Norfolk, VA. Keithcurrently serves on the Board of Directors of Hampton Roads Public Transportation Alliance. In thepast, Keith served as Chief Information Officer for Stratum Marketing, Manager of Software & DataServices for FSAP, and Deputy Chief Technology Officer for The AUTOMARK Group.

Keith is an author & blogger at keithparnell.com and speaker & trainer at JASE University. Hefrequently performs interactive talks and how-to sessions for companies, non-profit organizations,conferences and seminars. He is a knowledgeable and passionate speaker on a variety of topicsincluding creative advertising, communications, marketing, social media, brand managementsolutions, and successful advertising techniques paired with inbound marketing tactics.

Technology, inbound marketing and social media are among Keith's daily passions. He has a vastonline presence and personal network in the social media world with c. 49,000 daily followers andsubscribers from his blogs, Twitter, JASEzone, Facebook, LinkedIn, Google+, and other social communities.

Keith studied at Christopher Newport University and Kansas State University. He is a member of the Norfolk Cosmopolitan Club, Virginia Opera Guild, Hampton Roads Public Transportation Alliance, Entrepreneurs Forum of Hampton Roads, Chesapeake Economic Development Advisory Committee, Hampton Roads Internet Marketing & Technology Group, Williamsburg Internet Marketing Group, Charlotte SEO & Search Engine Marketing Group, Hampton Roads for Rail, and Virginians for High Speed Rail. Keith video blogs at CoffeeWithTheCEO.com.

Keith is married to Nicole, has two daughters, one son-in-law, and one granddaughter. He enjoys golf, baseball, and football. Keith lives in Norfolk, VA.

CREATIVECreative for most people is an adjective. According to Merriam-Webster's Dictionary, creative is defined as, "having or showing an ability to make new things or think of new ideas." For JASE, creative is a way of life. It is our philosophy.

COMMUNICATIONSCommunication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today's communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task.

TECHNOLOGYIn the late 90's and early 00's we were designing websites, building content management systems, complex eCommerce applications, financial toolsets and intranets. Life was good. Then, we had an epiphany. We could see the unavoidable collision of the internet and marketing and we knew that if JASE were to have a sustainable business model well into the future, we would have to capitalize on the inevitable. What we didn't know was that our foray into marketing would make us a better technology company.

Public Relations vs Advertising

Marketing:Our product is best.

Advertising:Our product is best. Our product is best. Our product is best.

Public Relations:I promise you, our product is best.

:BrandingI understand that your product is best.

JASE CommunicationsThis is not your father’s PR

Communication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today's communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task. Enter JASE. We understand that being the best communicator does not mean doing what is easiest to reach the largest audience. We understand there is no cookie cutter formula to communicate with people. We know that effective communication is a time-crafted response to the technology at hand and the end consumer who interacts with your communication. We know this so that we can help you. So whether it's a blog article or a press release or a tweet or an Instagram post, we've got your business covered. When we launch a communications campaign, it is designed, not only, to reach your target audience, but to make sure your story is conveyed accurately, concisely and in-line with your company's brand. Our commitment to our clients is to craft an email newsletter or manage their social communities with the same attention to detail that they would.

http://jasegroup.com/communications

Common PR Strategies• Press Release Announcements• Blog Articles• In-person Interviews• Email Newsletters• Facebook / Twitter / LinkedIn /

Google+THE CONVERSATION!

• Little League Sponsorship• Reputation Management

Creative PR StrategiesBlogging > Facebook > Twitter

Creative PR StrategiesOff-key Ads

Creative PR StrategiesVehicle Wrapping

Creative PR StrategiesLight Rail Wrapping

Creative PR StrategiesBranding the Community

Creative PR StrategiesBranding the Sidewalk

Creative PR StrategiesStreet Campaign

Creative PR StrategiesFlash Mob

Creative PR StrategiesActs of Kindness / Donate Time to A Charity

Creative PR StrategiesTaco Bell Nacho Day

Creative PR StrategiesReferral Program

Creative PR StrategiesOpen House

Creative PR StrategiesPersonal Thank You Notes

Creative PR StrategiesCommunity Events

Creative PR StrategiesProactive Social Media Interaction

Creative PR StrategiesGet Your Team Involved!

JASE Sample Client Work

The Role of Public Relations inToday’s Business World

Keith ParnellJASE Group LLC

jasegroup.com | @JASEgroup