Social Networking: The Role of New Media in Member Education + Mobilization + Patient Prevention Leslie Bradshaw Director of Engagement | New Media Strategies Southeast Medical Society Meeting Atlanta, GA | December 3,2009
The Role of New Media in Member Education + Mobilization and Patient Prevention
Oct 18, 2014
This is a presentation that I prepared as a part of a larger panel on "The Role of New Media in Member Education + Mobilization + Patient Prevention." I shared the stage with Tad Fisher (EVP of the Florida Academy of Family Physicians) and June Deen (Director of Advocacy for the American Lung Association). While medicine and health is not my specialty, genuine engagement through social media is. So that's what I talked about.
I had the pleasure of meeting Tad earlier in the fall, where I delivered a talk to the folks at FAFP in Jacksonville, FL; presentation here http://bit.ly/FAFP-October09).
I had the pleasure of meeting Tad earlier in the fall, where I delivered a talk to the folks at FAFP in Jacksonville, FL; presentation here http://bit.ly/FAFP-October09).
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Transcript
Social Networking: The Role of New Media in
Member Education +Mobilization + Patient Prevention
Leslie BradshawDirector of Engagement | New Media Strategies
Southeast Medical Society MeetingAtlanta, GA | December 3,2009
I’m not a doctor.
And I don’t play one on TV.
But I am a social scientist.
And I am passionate about social media.
Full Disclosure:
Theory
YouTube expands rapidly, acquired by Google
Facebook overtakes MySpace in unique monthly
visitors
1996
184 million blogs counted worldwide
1999 2001 2004 2005 2006 2008 2009
Wikipedia is most popular reference site online
Twitter is #3 most-visited social
network
Blogging rises in popularity
Social Bookmarking
takes off
The first hosted blog tools launched
First online bookmark
launched: iList
2010
anonymity transparency authenticity intimacy ?
Think chat rooms, hater comments and CEO of Whole Foods
Anonymity
This has become du jour, but is it always realistic? Should it be?
Transparency
Authenticity
Triangulation through:• multi-platform participation• multi-email (e.g., work / university)• self-identification• friend / collegial / familial networks
Intimacy
In-to-me-see; evokes closeness, vulnerability, feeling, minutiae, being there
Watch this video: http://bit.ly/7nLcpg
Q: The Future? A: Translucency
2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”
3 Things People Often Forget in Social Media
Incentives – what’s in it for me?
1
Engagement – are you talking at me, or with me?
2
Nurture – social media is a pet, not furniture.
3
3 Things Social Media Can’t Do
Succeed without buy-in from the entire organization
1
Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing
Produce meaningful, measurable results quickly
2
Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing
Be done by "kids" who "understand social innately"
3
Content Credit: B.L. Ochman's blog: “10 Things Social Media Can't Do” and Jenni Brand, Bastille Marketing
Building Your Strategy
Organization’s Website
How Search Engines Rank Content
Search
Social Media Community
Content
SocialSearch
How to Build an Integrated Strategy
Blogger Engagement= STORIES
Traditional Media PR= STORIES
“snackable” content trusted sources
vrooooom, goes fast
Contact
http://SlideShare.net/LeslieBradshaw
This presentation can be found here:
Leslie A. Bradshaw
Email: [email protected]
Longer form writings, thoughts: http://lesliebradshaw.com
In the moment: http://twitter.com/LeslieBradshaw
Friends, family, colleagues: http://Facebook.com/LeslieBradshaw
Digital CV: http://LinkedIn.com/in/LeslieBradshaw
Industry PowerPoints: http://slideshare.net/LeslieAnn44 & http://slideshare.net/LeslieBradshaw
Let’s stay in touch…
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