The role of brand in purchase decision

Page 1 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/1.jpg' width='140' height='200' /> The role of brandin purchase

decision.

Page 2 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/2.jpg' width='140' height='200' /> as “name, term, symbol, or design, or a combination of them intended to identify the goods and services of a seller and to differentiate him from those of competition”.

Page 3 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/5.jpg' width='140' height='200' /> Respondent:

Anton, 27, a middle manager, married, Almaty.

Page 6 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/6.jpg' width='140' height='200' /> Recent expensive purchase –

Apple notebook.

Page 7 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/the-role-of-brand-in-purchase-decision.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: The role of brand in purchase decision' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022081413/5469a224af7959cb768b48ef/html5/thumbnails/16.jpg' width='140' height='200' />

The role of brand in purchase decision

Business

purchase decision

middle manager

role of brand