COMMUNITY MANAGEMENT CAREER PROFILES CAREER PATH OF THE COMMUNITY PROFESSIONAL From The Community Roundtable’s Community Manager Salary Survey 2014 THE ROLE, COMPENSATION AND CAREER PATH OF THE COMMUNITY PROFESSIONAL C OM M U N I T Y M A N A G E R M A N A G E R C O M M U N I T Y S T R A T E G I S T S T R A T E G I S T MONITORING ACTIVITY AND LISTENING COMMUNICATION AND EDITORIAL CURATING AND SHARING CONTENT DEVELOPING THE COMMUNITY STRATEGY MEASURING AND REPORTING COMMUNITY PERFORMANCE DEVELOPING COMMUNITY POLICIES AND GUIDELINES DEVELOPING THE COMMUNITY STRATEGY ADVOCATING FOR THE COMMUNITY INTERNAL EXTERNAL INTERNAL EXTERNAL INTERNAL EXTERNAL $74,939 $69,887 $90,400 $113,263 $85,075 $106,356 CORPORATE AGENCY FREELANCE 80% | 8% | 6% | 62% | 24% | 11% | 79% | 5% | 7% | of professionals reported being promoted within community management. COMMUNITY STRATEGISTS AND DIRECTORS OF COMMUNITY ARE MORE LIKELY TO HAVE THESE KEY SKILLS: THE MAJORITY OF COMMUNITY ROLES ARE NOT SOURCED THROUGH FORMAL HR PROCESSES than managers and strategists, suggesting individuals with those skills are scarce and can negotiate for more flexibility. 20% 27% GET CREATIVE ABOUT FINDING YOUR NEXT ROLE Only 27 percent of community professionals found their role through an external job posting PROGRAM MANAGEMENT BUILDING A COMMUNITY ROADMAP DEVELOPING EXECUTIVE SUPPORT AND COACHING EXECUTIVES CREATING, PURCHASING OR DELIVERING TRAINING Although Community Manager is the most common job title among professionals surveyed, other roles are emerging. COMMUNITY SPECIALIST COMMUNITY MANAGER COMMUNITY STRATEGIST DIRECTOR OF COMMUNITY OTHER HIRING AND MANAGING COMMUNITY TEAM MEMBERS, CONTRACTORS, AGENCIES INTERNAL CONSULTING 20 percent of community professionals defined their own new role Other sources Source: Community Manager Salary Survey 2014 GET MORE INSIGHTS AT WWW.COMMUNITYROUNDTABLE.COM/CMSS14 D I R E C T O R O F C O M M U N I T Y D I R E C T O R CAREERS 39% 39 percent of community professionals were approached by or introduced to the hiring manager/team COMMUNITY PROFESSIONALS WHO WORK WITH INTERNAL (EMPLOYEE-FACING) COMMUNITIES EARN MORE THAN THEIR EXTERNALLY-FACING PEERS DIRECTORS OF COMMUNITY WHO WORK WITH EXTERNAL (MARKET-FACING) COMMUNITIES HAVE THE MOST COMMUNITY MANAGEMENT EXPERIENCE WORKING REMOTELY DOES NOT HINDER CAREER PROGRESSION BUSINESS AND STRATEGIC SKILLS BECOME MORE IMPORTANT IN SENIOR COMMUNITY ROLES 3X 30% 39% PERCENT OF TOTAL WORK EXPERIENCE IN COMMUNITY MANAGEMENT 29% 48% 44% 45% more likely to work for agencies than community managers. AVERAGE YEARS OF WORK EXPERIENCE INTERNAL EXTERNAL INTERNAL EXTERNAL INTERNAL EXTERNAL AVERAGE YEARS OF COMMUNITY MANAGEMENT EXPERIENCE PERCENTAGE OF PROFESSIONALS WHO REPORTED WORKING REMOTELY MOST OF THE TIME MONITORING ACTIVITY AND LISTENING 10.8 14.3 16.2 16.4 15.6 15.3 4.5 7.1 7.4 4.7 4.2 6.9 DIRECTORS OF COMMUNITY ARE 71% MORE LIKELY TO WORK REMOTELY COMMUNITY STRATEGISTS ARE THREE TIMES 24% 24% 41% AN EMERGENT CAREER PATH X X X WORK ENVIRONMENT REMOTE WORK TOP THREE PRIORITIES YEARS OF EXPERIENCE AVERAGE SALARY 36% ? 8% 17% 55% 13% 7% M A N A G E R M A N A G E R S T R A T E G I S T S T R A T E G I S T D I R E C T O R D I R E C T O R M A N A G E R S T R A T E G I S T D I R E C T O R LOOKING FOR A PROMOTION?