Top Banner
The Ritz-Carlton, Amelia Island Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf
15
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: The ritz carlton___amelia_island

The Ritz-Carlton, Amelia Island Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of Golf

Florida's First Coast of Golf

Page 2: The ritz carlton___amelia_island

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

Page 3: The ritz carlton___amelia_island

Chart was not exported from SlideRocket

YTD Golf Rounds Played - 2013

Page 4: The ritz carlton___amelia_island

Your Membership Dues of $3,630 are part

of a $1.84 Million co-op Marketing Plan

The Ritz - Carlton, Amelia Island Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's website

Page 6: The ritz carlton___amelia_island

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Page 7: The ritz carlton___amelia_island

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Page 8: The ritz carlton___amelia_island

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Page 9: The ritz carlton___amelia_island

Responsive Design

28% of all visitors access site utilizing mobile devices

Page 10: The ritz carlton___amelia_island

Family Friendly

Page 11: The ritz carlton___amelia_island
Page 12: The ritz carlton___amelia_island

MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation

Page 13: The ritz carlton___amelia_island

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Page 14: The ritz carlton___amelia_island

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Page 15: The ritz carlton___amelia_island

Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning

In Closing