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The Rise of Identity Networks
22

The Rise of Identity Networks

Jan 07, 2017

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Marketing

Demandbase
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Page 1: The Rise of Identity Networks

The Rise of Identity Networks

Page 2: The Rise of Identity Networks

It’s Facebook’s World. We just live in it.

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Time Spent on Mobile. Source: Flurry Analytics, ComScore, NetMarketShare

2%

5%

7%

3%

3%

4%

4%4%

8%

32%

Messaging & Networking

UtilitiesYoutube

Entertainment

Productivity

News

Other

Safari

Chrome

Other

+

86% APPS

14% WEB

Gaming

28%

Mobile makes this worse

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Beware of other people’s platforms

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So, we know 2 things

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June Aug Oct Dec Feb Apr June Dec Feb

100K

27K

16KMVP

Pilot

Launch

OWN IT is a trusted network of small business owners and the self-employed supporting each other in growing their businesses

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Dec 7 Dec 20 Jan 3 Jan 17 Jan 31 Feb 14 Mar 1

Hairbrained brings together stylists and colorists all over the world to learn from each other as they navigate the craft-hairdressing field

15K

2K

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If you can build an Identity Network, do it

You’ll preserve your source of leads in the mobile era

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Native Mobile Networks

Dedicated to Your Market

Generating Your Own Data

Thank You