TBR T E C H N O L O G Y B U S IN E SS R E SE A R C H , IN C. The Rise Of Advanced BI Highlights from TBR’s Emerging BI Adoption Study Nov. 1, 2012 Allan Krans Senior Analyst, Software Practice [email protected] @allankrans
Aug 20, 2015
TBR
TECHNOLOGY BUSINESS RESEARCH, INC.
The Rise Of Advanced BI
Highlights from TBR’s Emerging BI Adoption Study
Nov. 1, 2012
Allan KransSenior Analyst, Software [email protected]@allankrans
TBR
2 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
What is the next “big thing” in BI?
TBR
3 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
New customers are moving to the forefront of BI investment
Making better decisions more quickly are the benefits driving both the technology and customers
The advancement of technology and drive for data-driven business advantage will manifest in rising advanced BI adoption
TBR Webinar: The Rise of Advanced BI
The Rise of Advanced BI
Emerging BI: moving from “wish list” to “punch list”
TBR
4 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
New customers are moving to the forefront of BI investment
Making better decisions more quickly are the benefits driving both the technology and customers
The advancement of technology and drive for data-driven business advantage will manifest in rising advanced BI adoption
TBR Webinar: The Rise of Advanced BI
The Rise of Advanced BI
Emerging BI: moving from “wish list” to “punch list”
TBR
5 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
BI Technologies Purchased
The technology that drove current BI investment will not drive future investments
SOURCE: TBR CUSTOMER PURCHASING AND THE EMERGING WAVE OF BI AND ANALYTICS SOLUTIONS, SURVEY N=350; INTERVIEWS N=61
Future Growth Drivers Legacy Drivers
TBR Webinar: The Rise of Advanced BI
TBR
6 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
Future BI Purchasing
The ability to deliver analytics capabilities through new methods and deliver new predictive analysis tops planned BI investments
SOURCE: TBR CUSTOMER PURCHASING AND THE EMERGING WAVE OF BI AND ANALYTICS SOLUTIONS, SURVEY N=350; INTERVIEWS N=61
Delivery
TBR Webinar: The Rise of Advanced BI
TBR
7 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
New customers are moving to the forefront of BI investment
Making better decisions more quickly are the benefits driving both the technology and customers
The advancement of technology and drive for data-driven business advantage will manifest in rising advanced BI adoption
TBR Webinar: The Rise of Advanced BI
The Rise of Advanced BI
Emerging BI: moving from “wish list” to “punch list”
TBR
8 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
The drive to leverage advanced BI capabilities will prompt a majority of customers to purchase at least one in the next 2 years
Market Opportunity Summary for the Emerging Wave of BI/Analytics
• Adoption for BI and Analytics remains on the upswing as companies feel the pressure to regain competitive ground by driving business growth.• BI decision makers are going beyond reporting tools as
organizations progress through the levels of maturity.•Market opportunity for emerging BI and Analytics solutions
is growing.
60%of businesses surveyed plan to invest in at least one emerging BI and Analytics solution in the next two years
Nearly 60% of the midmarket and large enterprises are planning to purchase at least one emerging BI and Analytics solution in the next two years.
“When we first invested in BI capabilities, it was because we were facing a major challenge of customer attrition. Today as the market is in a downturn, cost saving initiatives have become very important and we want to further build our internal effectiveness to stay competitive. So we recently invested in Predictive Analytics, Event Processing and Content Analytics ” – VP of Information Technology, Communications and Media (Midmarket)
SOURCE: TBR CUSTOMER PURCHASING AND THE EMERGING WAVE OF BI AND ANALYTICS SOLUTIONS, SURVEY N=350; INTERVIEWS N=61
TBR Webinar: The Rise of Advanced BI
TBR
9 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
BI/Analytics Maturity Quadrant Mapping
The race of immature customers to upgrade to more advanced solutions will shift and expand the field for BI and Analytics over the next two years
Lagging Improving Leading Slipping
Do not have the full Core Toolset: Dashboards/Scorecards, Spreadsheets, Reporting, Performance Management and Data Mining
Lagging: No purchase plans for next 12 months
Improving: Have plans to invest in the next 12 months
Leading: Have plans to invest in next 12 months outside of core toolset (Advanced BI and Analytics tools)
Slipping: No purchase plans for next 12 months
Have the full Core Toolset: Dashboards/Scorecards, Spreadsheets, Reporting, Performance Management and Data Mining
Immature and limited plans to
invest
Immature and plans for both basic &
advanced BI
Mature and incremental plans to invest
Mature and limited future investment plans
SOURCE: TBR CUSTOMER PURCHASING AND THE EMERGING WAVE OF BI AND ANALYTICS SOLUTIONS, SURVEY N=350; INTERVIEWS N=61
Area of Investment
TBR Webinar: The Rise of Advanced BI
TBR
10 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
In a shifting of the guard for BI investment, mid-market customers will lead larger counterparts in the pace of advance BI purchasing
BI Adoption by Customer Segment
TBR Webinar: The Rise of Advanced BI
BI BasicsAdvanced and Emerging Tools
MID-MARKET N= 190, LARGE ENTERPRISES (2500 – 25000 EMPLOYEES): N= 94, VERY LARGE ENTERPRISES (MORE THAN 25000 EMPLOYEES): N = 66
The grey circles indicate significant differences in adoption trends between Mid-market
TBR
11 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
New customers are moving to the forefront of BI investment
Making better decisions more quickly are the benefits driving both the technology and customers
The advancement of technology and drive for data-driven business advantage will manifest in rising advanced BI adoption
TBR Webinar: The Rise of Advanced BI
The Rise of Advanced BI
Emerging BI: moving from “wish list” to “punch list”
TBR
12 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
BI/Analytics Market Opportunity Summary
Connecting the emerging solutions directly to customer business growth and opportunity identification opens the door to sales conversations
Emerging BI solutions enables sales & finance…
….to predict, make better decisions more quickly and
reduce costs…
…creating business opportunity, driving
profitability and growth.
“Analytics helps our sales teams to forecast in advance for specific product lines ... it is very important to locate hidden areas of potential growth ... and to organize the data to trap the future opportunities.” — CIO, MM Communications and Media
Who uses? How? For what?
Business expansion is the most important BI outcome for investments in the emerging BI and Analytics solutions
Opportunity is the lure of investment:
SOURCE: TBR CUSTOMER PURCHASING AND THE EMERGING WAVE OF BI AND ANALYTICS SOLUTIONS, SURVEY N=350; INTERVIEWS N=61
TBR Webinar: The Rise of Advanced BI
TBR
13 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
BI/Analytics Market Opportunity Summary
The concentration of emerging BI and Analytics solutions in sales and finance highlights the business growth customers expect BI to enable
Though the core functions for both basic and emerging BI and Analytics are largely the same, the delivery mechanisms for emerging BI and Analytics solutions include cloud and mobile devices
SOURCE: TBR CUSTOMER PURCHASING AND THE EMERGING WAVE OF BI AND ANALYTICS SOLUTIONS, SURVEY N=350; INTERVIEWS N=61
Sales and finance functions
TBR Webinar: The Rise of Advanced BI
TBR
14 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
BI/Analytics Market Opportunity Summary
Drivers vary by the emerging technology — but faster and improved decision making, efficiency and reducing costs remain top drivers
SOURCE: TBR CUSTOMER PURCHASING AND THE EMERGING WAVE OF BI AND ANALYTICS SOLUTIONS, SURVEY N=350; INTERVIEWS N=61
TBR Webinar: The Rise of Advanced BI
TBR
15 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
New customers are moving to the forefront of BI investment
Making better decisions more quickly are the benefits driving both the technology and customers
The advancement of technology and drive for data-driven business advantage will manifest in rising advanced BI adoption
TBR Webinar: The Rise of Advanced BI
The Rise of Advanced BI
Emerging BI: moving from “wish list” to “punch list”
TBR
16 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
Questions?
TBR
17 TBR Quarterly Webinar Series | 11.1.12 | www.tbri.com | ©2012 Technology Business Research Inc.
For further information, please contact:
Stuart Williams James McIlroyDirector, Software & Cloud Practice Vice President, [email protected] [email protected]
TBR
TECHNOLOGY BUSINESS RESEARCH, INC.
About TBR
Technology Business Research (TBR) is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, networking equipment, wireless, portal and professional services vendors.
Serving a global clientele, TBR provides timely and accurate market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client—specific issues or information needs on an inquiry or proprietary consulting basis.
TBR has been empowering corporate decision makers since 1996.
To learn how our analysts can address your unique business needs, please visit our website or contact us today.
Contact Us
[email protected] Merrill DriveHampton, NH 03842USA
This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright—protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.