The Rich and Powerful

© 2012 MediaMind Technologies Inc. | All rights reserved

January 2012

The Rich and Powerful

© 2012 MediaMind Technologies Inc. | All rights reserved

What is Rich Media?

© 2012 MediaMind Technologies Inc. | All rights reserved

Brand Advertising

Rich Media Ads are a Favorite for:

Movie Opening Product Launches

Brand Advertising Movie Opening Product Launches

© 2012 MediaMind Technologies Inc. | All rights reserved

They are also proving to be a powerful channel for performance advertisers who want to increase traffic and sales.

TRAFFIC

SALES

© 2012 MediaMind Technologies Inc. | All rights reserved

The study analyzed 24,000 creatives

More than 12 Billion impressions

Site visits were measured using

landing page conversion tags

* Served in North America between July and December, 2011.

© 2012 MediaMind Technologies Inc. | All rights reserved

Rich Media Boost Site Visits Three-fold; with Video, Six-foldSite Visits by Format

600%

500%

400%

300%

200%

100%

0%

Standard Banner Rich Media Rich Media with Video

x3

x6

© 2012 MediaMind Technologies Inc. | All rights reserved

Branding: Rich Media Boosts Visits of Non-clicking Users Nearly Two-foldPost-impression Site Traffic by Format

200%

160%

120%

80%

40%

0%

Standard Banner Rich Media Rich Media with Video

X1.7 X1.9

© 2012 MediaMind Technologies Inc. | All rights reserved

Direct Response: Rich Media Boosts Post-click Site Traffic Four-fold, with Video, Nine-foldPost-click Site Traffic by Format

1000%

800%

600%

400%

200%

0%

Standard Banner Rich Media Rich Media with Video

X4

X9

www.mediamind.com

© 2012 MediaMind | A division of DG | All rights reserved

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