The retailing Sector and the Development of new Technologies Mario Cifiello Buying General Director of Coop Italia Bologna Bologna 06/09/01.

The retailing Sector and the Development of new Technologies

Mario CifielloBuying General Director

of Coop ItaliaBologna

Bologna06/09/01

Scenery of Retail, in EuropeThe major European operators ranking among the top 30 in the world

8,6

23,624,424,725,6

30,6

31,0

33,233,334,4

48,252,4

64,8 199,1

0 20 40 60 80 100 120 140 160 180 200

Wal-Mart(USA) 1°

Carrefour(F) 2°

Ahold(NL) 3°

Metro(D/ CH) 5°

Tesco(GB) 8°

Safeway(GB) 9°

Rewe(D) 10°

Aldi(D) 12°

Intermarchè(F) 13°

Sainsbury(GB) 17°

Edeka(D) 18°

Tengelmann(D) 19°

Auchan(F) 20°

Coop(I)

Source: M+M & PlanetRetail 05/01. Turnovers 2000 (Mn Euro €)

GroceryOther

12

23

13

32

27

12

7

16

21

14

11

11

GLOBAL COMPETITORSThe European chains go ahead in fighting the Foreign countries.

82

41

30

84

17

20

24

30

31

44

48

49

Delhaize(B)

Ahold(NL)

Tengelmann(D)

Carrefour(F)

Metro(D/CH)

Aldi(D)

Intermarchè(F)

Lidl(D)

Auchan(F)

Casino(F)

Rewe(D)

Wal-Mart(USA)

Source: M+M & PlanetRetail 05/2001

n. of countries % turnover from foreign countries

Scenery of Retail, in Italy

0,2% 0,1%

0,9% 0,0%

0,9% -0,1%

1,0% 0,0%

3,2% -0,6%

2,7% 0,5%

3,4% -0,2%

3,9% -0,4%

5,5% -0,3%

6,5% -1,0%

7,7% 1,7%

9,1% 0,1%

9,0% 0,1%

9,9% -0,4%

14,3% 1,8%

25,7% 1,3%

-5% 0% 5% 10% 15% 20% 25% 30%

ID COOP/CONAD

GS- CARR.

INTERMEDIA

RINASCENTE

ESSELUNGA

INTERDIS

PEGASO 2001

SELEX

MECADES

MDO

SIRIO

CRAI

IND.GD

IND DO

AGORA'

CONITCOOP

Hyper & Super in Grocery and by Centre of Buying

Source:Iri Infoscan

% share, Dec. 2000

Positive variation on 1999Negative variation on 1999

Shares, by ChainIn Italy

RELEVANT PARAMETERS OF COOP RELEVANT PARAMETERS OF COOP

SYSTEM (economy & structure)SYSTEM (economy & structure)

Co-opsCo-ops 184184 - 10,7 - 10,7 - 2,2 - 2,2

OutletsOutlets 1.2791.279 - 2,5 - 2,5 - 0,7 - 0,7

Area of saleArea of sale 1.093.0001.093.000 + 1,7 + 1,7 + 2,9 + 2,9

MembersMembers 4.320.000 +10,34.320.000 +10,3 + 7,0 + 7,0

EmployeesEmployees 41.41041.410 + 3,4 + 3,4 + 1,5 + 1,5

Gross Sales Gross Sales (Bn)(Bn) 16.73616.736 + 7,4 + 7,4 + 4,0 + 4,0

Absolute values2000

Variation’00-’99 %CONSOLIDATED

Source : Ancc

VariationaForec.’01-’00 %

Private Label in EuropePL market share (value) in the mostimportant European Countries

Source: ACNielsen PLMA 2001 Year-Book

43,1 %

26,6 %

15,7 %

20,1 %10,9 %

18,6 %

22,5 %

COOP19,2 %

Strategies of Coop products

Coop branded products are based on a fundamental principle : centrality and sovereignty are to be given to consumers.

To be consistent with the mission, a Coop product must be“Good”“Safe”“Ethically guaranteed”“Not genetically modified”“Convenient”

“Environment-friendly”

Mission

The Product

• Turnover 2.561 Billions of Lire• Suppliers 294 • Items 2.172

• Analyses 624.100

Source:Internal Data 1999

Food/Non Food

The Product Food/Non Food

Our Excellent PL products :Our Excellent PL products :Incidence of Smk+Hpmk sales on the total category, in COOPIncidence of Smk+Hpmk sales on the total category, in COOP

Year ending on June 2000Year ending on June 2000Source: Iri Infoscan

56,4%

17,4%

39,2%

18,8%

37,5%

20,5%

35,5%31,9%

35,1%

11,8%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

VEGETABLESPRESERVED

TOMATOESPRESERVED

SEED OIL FROZENVEGETABLES

OLIVE OIL

COOP PRODUCTS CATEGORY LEADER

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