The resource for the global poultry industry | WATTAgNet ......To celebrate the company’s 100 years of service to the poultry industry in 2017, WATT Global Media prepared a series

Future of the poultry industry series ❙ 1

www.WATTAgNet.com

PLUS• 12 poultry industry trailblazers• Historical timeline of WATT publications

YEARS

A collection of original, forward-looking articles published to commemorate WATT Global Media’s 100 years

of serving the global poultry industry.

US $199

2018_FOPI_bklt.indd 1 1/19/2018 11:20:49 AM

SAMPLE EXCERPT

2 ❙

Future of the poultry industry

2 ❙ Future of the poultry industry series

A look at the future of:

www.WATTAgNet.com

4 . . . . . . . . Poultry genetics 7 . . . . . . . . Seed biotechnology10 . . . . . . . . Poultry health13 . . . . . . . . Gut health additives16 . . . . . . . . Poultry welfare19 . . . . . . . . Poultry industry structure22 . . . . . . . . Poultry nutrition25 . . . . . . . . Poultry processing28 . . . . . . . . Egg processing30 . . . . . . . . Sustainable poultry production33 . . . . . . . . Poultry husbandry36 . . . . . . . . Competing meat proteins39 . . . . . . . . Food safety for poultry productsBonus42 . . . . . . . .12 poultry industry trailblazers46 . . . . . . . .WATT publications timeline

This booklet is a special publication of WATT PoultryUSA, published by WATT Global Media. Copyright ©2018 All rights reserved. This material may not be reproduced in whole or in part in anyform or by any means without the exclusive written consent of the publisher.

2018_FOPI_bklt.indd 2 1/19/2018 11:21:14 AM

To celebrate the company’s 100 years of service to the poultry industry in 2017, WATT Global Media

prepared a series of articles which, look at the future of 13 key areas that will shape the future of

poultry production and processing. The future may prove a bit differently, but we hope to give an

indication of how technologies and market forces might emerge and impact the industry in the future,

and that the articles provide food for thought.

The articles in this series were written by WATT Global Media editors and an invited group of outside

experts. As a bonus, Paul Aho’s article, “12 people who transformed US poultry production,” is

included in this collection. It offers a look back at the pioneers who helped create the modern broiler

industry in the U.S.

We hope you enjoy this series of articles looking at the future of the world-wide poultry industry. We

also invite you to follow our coverage of the poultry industry in our second 100 years to see how

many of our predictions are correct.

Wishing you continued success,

Terrence O’Keefe

Content Director

Future of the poultry industry

YEARS

Future of the poultry industry series ❙ 3

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