Welcome to the latest edition of theResearcher . Here at PFA Research we have been carrying out some fantastic projects. We now proudly support the marketing department of World First Travel Insurance; the company has achieved a 400% growth in the last 12 months. We’re also very pleased that we have been working with some of the South West’s most high prole brands, including Cornwall Chamber and Fifteen Cornwall. If you would like to use market research to aid your business development or marketing strategy, get in touch! Best wishes Robert Rush, Managing Director, PFA Research The success World First has enjoyed has been underpinned by its decision to build a marketing department of external experts, of which PFA Research is a part. The others include marketing, web development, training, search engine optimisation and PR. PFA Research has been brought in to manage the research requirements of the business. We’ve developed initial public and customer perception surveys to help establish brand position and to inform the future business development strategy for World First. The company has ambitious growth plans and intends to double the size of the business in the next 12 months. Managing partner, Martin Rothwell, said: “We have a reputation as a n independent brand leader who can insure medical conditions and holidays that larger brands won ’t cover. As a family run business we are committed to our customers and many people have been booking policies with us for the last ten years. We make sure that we deliver the very best service and we are always looking for ways to get our customers the very best policies at the best price. This commitment is one of the reasons we are growing the business.” World First Travel Insurance is a client of PFA Research and we are proud to report an incredible growth of 400% in the last 12 months; this is despite dif culties such as the volcanic ash cloud causing havoc, cabin crew strikes and collapse of tour operators. 400% growth for World First Travel Insurance In this issue Growth for World First Travel EBP Award Devon Expansion r e s e a r c h p f a th eResearcher advantage is a matter of facts Do you T witter? Follow updates and thoughts from PFA Research’s managing director at www.twitter.com/robertrush
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.