THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE INDUSTRY: THE ROLE OF THE BICYCLE TECHNOLOGICAL PLATFORM IN PORTUGAL José Carlos Mota - University of Aveiro ([email protected]) Frederico Moura e Sá - University of Aveiro; Gil Ribeiro – University of Aveiro; Paulo Rodrigues - ABIMOTA http://www.ua.pt/ptbicicleta/ https://www.facebook.com/ptbicicleta [email protected]
23
Embed
THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE INDUSTRY
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
THE RELATIONSHIP BETWEEN UNIVERSITY, LOCAL AUTHORITIES, ADVOCAY AND BICYCLE
INDUSTRY: THE ROLE OF THE BICYCLE TECHNOLOGICAL PLATFORM IN PORTUGAL
José Carlos Mota - University of Aveiro ([email protected])Frederico Moura e Sá - University of Aveiro; Gil Ribeiro – University of Aveiro; Paulo Rodrigues - ABIMOTA
• discuss the potential of the new relationship between knowledge, governance, advocacy and the bicycle industry (tetra-helix), in the light of the challenges of the new European framework 2014-2020;
• to make a critical assessment of the activities developed;
• outline bridges that can be developed with other countries where this interface methodology is being developed;
1. NEEDS AND CHALLENGES
The answer to the needs of economic, social and cultural actors and local authorities in the field of cycling mobility and the different societal challenges requires new
multidisciplinary approaches and new instruments.
REINVENTING THE WHEEL!
• We have more than 4 million cars in Portugal (double than twenty years ago) that produce more than 60% of daily trips, 3 times more than we had 20 years ago, and part of them are short trips – less than 15 km;
• In 2012, the number of bikes sold exceeded the number of cars sold in the same year (113,408 cars and 350,000 bicycles); increasing everyday bicycles;
• Portuguese industry is in the TOP 5 European production of accessories and bicycle parts and TOP 7 European's bicycle production; a significant part of that industrial production is in the region of Aveiro;
• Sector valued at EUR 200 million (exports);
BIKE IS TRENDY!
VALUE
• Production of bicycles and components
• Trade and Repairs
• Infrastructure (Pavement, furniture and signage)
• Tourism (Hotels and restaurants)
• Services (bicycle and Logistics)
• Accessories (Textiles, Plastics, Metal, ...)
Increase the value chain, incorporating knowledge!
Green jobs in cycling as the moto for the reindustrialization of Europe;
But also the social value and «future value» (health and environmental benefits)
ECONOMIC VALUE
Strategy:
• Attract investment;
• Support internationalization;
• Promote entrepreneurship
• Develop bicycle tourism;
• Stimulate Bike-friendly territories;
• Articulate previous ideas in a Green Economy/Well-being framework
Common strategy and involvement of key actors!
PORTUGAL’S BIKE VALLEY & VALUE
2. CHALLENGES OF AVEIRO REGION
• Aveiro is the Portuguese region where there are more regular cyclists in Portugal - 28% of regular bike users work and school, eight times higher than the national average (3.9%). In the region, Murtosa 17% of trips are made by bike (the highest value at the National level) and Ílhavoem Aveiro with 2,000 regular users, have the highest absolute value at the National level.
• More than half the population has a bike at home (535 bicycles per thousand inhabitants), higher than the average motorization rate of municipalities - 502 vehicles / 1000 inhabitants.
• Region is committed to the improvement of cycle paths and encourage the use of bicycles for daily trips (PIMTRA, 2014); the regional administration putted the focus on promoting Cluster bike and sustainable mobility as one of the priorities for 2014-2020;
CONTEXT OF COLABORATION WITH THE REGION
X SEMANA EUROPEIA DO CICLOTURISMO 2014
IX CONGRESSO IBÉRICO A BICICLETA E A CIDADE 2013
BUGA AND SMART TICKETING 2014
LIFECYCLE 2008
CICLORIA 2008-2012PIMTRA 2009-2013
VELÓDROMO NACIONAL 2012
BE ÁGUEDA 2010
MURTOSA CICLÁVEL 2008
PÓLIS RIA 2009-2013
BICYCLE INOVATIVE ECOSSISTEM
UNIVERSITYAVEIRO
BICYCLE INDUSTRY
ASSOCIATIONABIMOTA
CIRAAVEIRO REGION
INTERMUNICIPAL
COMMUNITY
NGOCITIZENS
INOVARIAICT CLUSTER ASSOCIATION
PUBLIC ORGANIZATIONS
CYCLING FEDERATION
MIRALAGO BEWEGEN
PONTO .CMICRO-IOUBIWHERE
BIKEEMOTION(…)
LARUSREVIGRÉS
AMORIM CORK
PARENT ASSOCIATIONSTRANSITION GROUPS
ENVIRONMENTAL ASSOCIATIONS
POLICE – PSPSCHOOLS
BICYCLE DESIGNERSCYCLE TOURISM
OPERATORSTEXTIL MANUFACTORS
OTHER UNIVERSITIES AND RESEARCH
CENTRES
SPORT FACILITIESVELODROME
COMMON GOAL
BICYCLE ACCESSORIES
MIRANDA IRMÃORODI
POLISPORT
INTERNATIONAL NETWORKS
LIVEABLE CITIES
3. BICYCLE TECHNOLOGICAL PLATFORM
an informal structure, composed researchers from various departments or research units, with cross and multidisciplinary expertise to give answers to research, development and innovation challenges in partnership with different public and private stakeholders.
Support the establishment of favorable conditions to promote the use of bicycle and soft modes and the R&D on soft modes as a way to provide the improvement of the environment, economy, territory and life of citizens and communities.
MISSION
TO ENCOURAGE THE DEVELOPMENT OF THE BICYCLE ECONOMY AND SUPPORT THE CREATION OF NEW PRODUCTS AND SERVICES ;
MAIN TARGETS
TO PROMOTE THE BIKE-FRIENDLY TRANSFORMATION OF CITIES, TERRITORIES AND MOBILITY
TO MOBILISE THE POLITICAL AND ECONOMICAL PLAYERS, AS WELL AS FROM THE KNOWLEDGE AND CIVIL SOCIETY SECTOR AND CREATE A NATIONAL AND INTERNATIONAL NETWORK
TO PRODUCE CRITICAL DEBATE ABOUT THE TERRITORY, SOCIETY, MOBILITY AND THE SOFT WAYS OF MOBILITY.
Infrastructures | Environment & Energy | Bike Sharing Systems| Mobility and Territory
BICYCLE/ USERS, STAKEHOLDERS AND MOTIVATION
Users and Motivation | Stakeholders | Memory | Events e Contents
UNIVERSITY OF AVEIRO
BICYCLE AND SOFT
MOBILITY TECHNOLOGICAL
PLATFORM
UACAMPUS-CITY BIKE-FRIENDLY
WORKING GROUPS
BIKE, EDUCATION, HEALTH AND SPORTS
ELECTRIC BIKE
MOBILITY, ENERGY AND ENVIRONMENT
CARGO-BIKES
BIKE-FRIENDLY REGIONS
BIKE SHARING
ECONOMIC VALUE OF BICYCLE
TOURISM AND LEISURE CYCLING
BICYCLE HISTORY
URBAN PLANNING
4. ACTIVITIES OF THE ACTORS INVOLVED
AGENDA
� Support internationalization;� Promote entrepreneurship� Develop bicycle tourism;� Stimulate Bike-friendly
territories;� Articulate previous ideas in a
Green Economy/Well-being framework
• Enterprises with relevant export quota
• ABIMOTA with presence in major international fairs of the sector (Smooth Mobility II) and cooperation in South America
• CAR is internationalized; winning athletes worldwide;
• European Projects (Municipalities) -SITE - Rethinking BUGA
• Partnerships with international Research Centers (UA / PTBMS) -Bikesharing, Bicycle tourism;
SUPPORT INTERNATIONALIZATION
• Support initiatives for entrepreneurship and incubation in Aveiro region in complementary areas to bike (Tourism and TICE eg.)
• Organize new co-creation bicycle event on ideas and mobility in bicycle in response to challenges posed by the community; focused on new future entrepreneurs (students of various departments and alumni)
PROMOTE ENTREPRENEURSHIP
• Map bike tourism products based on existing heritage resources of the Ria de Aveiro (scientific and empirical knowledge);
• Collect international experience in the tourism offer in bicycle and municipal management of leisure bike paths networks and tourism (benchmarking and product design);
• Start working with operators;• Develop projects articulating
technology produced in the region -INOVARIA (mapping, navigation, dissemination);
DEVELOP BICYCLE TOURISM
• Create safer walking and cycling for the university and promote the use of bicycles in commuting to the campus;
• Study cycle infrastructures, signaling and parking in coordination with the Technical Services of the University and Municipality;
• Promote the use of bicycles by students of the UA - initiatives promoted by the Academic Association - Bicycle Sales and 1st Academic Participatory Budget for Cycling promotion!
STIMULATE BIKE-FRIENDLY TERRITORIES
• Map "BIKE AND GREEN ECONOMY" (national and regional) - first effort http://www.gisforcloud.com/bikedata/
• Evaluate the economic value of bicycle;
• Organize events on "BIKE AND GREEN ECONOMY" (Launch of PTBMS, ...)
• Work with Coalition for Green Growth / Portugal 2020
• Proposal for the Velocity2017 bid!
PROMOTE THE AGENDA OF GREEN ECONOMY/WELL-BEING
• CIRA, ABIMOTA and UA aligned with long and fruitful working relationship;
• Municipalities with projects with international references (MURTOSA cycling, BUGA, CAR ANADIA, BEAGUEDA)
• Export productive and innovative sector;• Research on bicycle and smooth mobility -
technology platform bike;• Sports and civic associations with
remarkable dynamics;• Alignment with European agenda
(sustainable mobility and green economy)
IT’S NOW!
AVEIRO REGION AS A REFERENCE
• Communication - Not fully understood the potential of this cycling approach;
• Concertation - arenas to articulate different actors (political, scientific, enterprises, civic,…);
• Finance support - Portugal 2020 and Centro 2020 not yet aligned with cycling/green economy agenda;
«Support the establishment of favorable conditions to promote the use of bicycle and soft modes and the R&D on soft modes as a way to provide the improvement of the environment, economy, territory and life of citizens and communities»