The Refiner Marketing Personality: In Pursuit of Perfection

The majority of online marketers fit into one of the following personality types: Initiators, Implementors, Drivers and Refiners. Of course, your personality is a unique blend of characteristics from each of these types, but odds are that most of your decisions are guided by a dominant personality type. To be truly effective as a marketer, you need to understand your own marketing personality type and the marketing personality types of those you work with. That way, you can combine your strengths to produce the best possible results. On the other hand, if you try to be something you’re not or expect your coworkers to perform well at jobs they’re poorly suited for, you’re setting everyone up for failure. That’s a chance you can’t afford to take, so let’s take an in-depth look at the Refiner marketing personality type. What are Refiners like? What motivates them? What sort of role do they play in marketing? Let’s find out.