#4ROD. Dr. Rod King. [email protected]& h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing D: Define Problem B: Build Solu1on M: Measure Problem A: Analyze Problem I: Improve Solu1on L: Learn What’s Valued Red Ocean DisrupFon (ROD) Cycle: DBMAIL Red Ocean DisrupFon (ROD) Map for Product Innovators, Improvers, Planners, and Lean Startups D: Define B: Build M: Measure A: Analyze I: Improve L: Learn Note: The ROD (DBMAIL) Cycle is a synthesis of ideas from the Scien1fic ProblemSolving Process, Six Sigma’s “DMAIC” heuris1c, Eric Ries’s “BuildMeasureLearn (BML)” Loop, Kim & Mauborgne’s Blue Ocean Strategy, and JeanMarie Dru’s Disrup1on. Business Lifecycle Evolu1on 1. Vision (Leap of Faith) Experiment Does the vision, cause, theme, or Job ToGetDone of the project empower the targeted customers (cocreators)? 2. ProblemSoluFon Experiment Would a minimum viable product/ service (prototype) solve a validated Big Urgent Market Problem (BUMP)? 3. ProductMarket Experiment Is the proposed (more featured) product/service/business model effecJvely and profitably solving the Big Urgent Market Problem (BUMP)? 4. Business Model OpFmizaFon & Scaling Experiment Can defects or waste in processes be rapidly and costeffecJvely eliminated, i.e., brought to the level of Six Sigma (3.4 defects in 1,000,000)? Can the business model be scaled or repeated? 5. Business Model Renewal/ Ecosystem DisrupFon Experiment How best to disrupt exisJng (matured) product/service/business model? ROD Cycle for Each EvoluJon/Experiment (Project): DBMAIL
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The Red Ocean Disruption (ROD) Cycle: A Continuous Disruption Roadmap for Product Innovators, Improvers, Business Planners, and Lean Startups
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#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
q D: Define Problem q B: Build Solu1on q M: Measure Problem q A: Analyze Problem q I: Improve Solu1on q L: Learn What’s Valued
Red Ocean DisrupFon (ROD) Cycle: DB-‐MAIL Red Ocean DisrupFon (ROD) Map for Product Innovators, Improvers, Planners, and Lean Startups
D: Define
B: Build
M: Measure
A: Analyze
I: Improve
L: Learn
Note: The ROD (DB-‐MAIL) Cycle is a synthesis of ideas from the Scien1fic Problem-‐Solving Process, Six Sigma’s “DMAIC” heuris1c, Eric Ries’s “Build-‐Measure-‐Learn (BML)” Loop, Kim & Mauborgne’s Blue Ocean Strategy, and Jean-‐Marie Dru’s Disrup1on.
Business Lifecycle Evolu1on 1. Vision (Leap of Faith) Experiment Does the vision, cause, theme, or Job-‐To-‐Get-‐Done of the project empower the targeted customers (co-‐creators)?
2. Problem-‐SoluFon Experiment Would a minimum viable product/service (prototype) solve a validated Big Urgent Market Problem (BUMP)? 3. Product-‐Market Experiment Is the proposed (more featured) product/service/business model effecJvely and profitably solving the Big Urgent Market Problem (BUMP)? 4. Business Model OpFmizaFon &
Scaling Experiment Can defects or waste in processes be rapidly and cost-‐effecJvely eliminated, i.e., brought to the level of Six Sigma (3.4 defects in 1,000,000)? Can the business model be scaled or repeated? 5. Business Model Renewal/
Ecosystem DisrupFon Experiment How best to disrupt exisJng (matured) product/service/business model?
ROD Cycle for
Each EvoluJon/Experiment (Project): DB-‐MAIL
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
10 Topics of the Red Ocean DisrupFon (ROD) Map Linear Layout of Storycards for Worksheet of the Red Ocean Disrup1on (ROD) Cycle
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
10 Storycards of the Red Ocean DisrupFon (ROD) Map Linear Layout of Storycards for Worksheet of the Red Ocean Disrup1on (ROD) Cycle
Project Vision/Outcome
ConvenFonal Tool (Product/Service/Business Model)
Customer (Segment/Base)
Goal/Strategy/Job-‐To-‐Get-‐Done
L: Learn What’s Valued
I: Improve SoluFon
A: Analyze Problem
M: Measure Problem
B: Build SoluFon
D: Define Problem (Needs) Note A “storycard” is preferably rectangular and/or modular. However, a storycard can have any shape and be of any size. Common storycards include the following: q Index cards q Paper q Posters q Post-‐It notes q Business cards q Playing cards q Tiles; Blocks q Digital screen/page
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
10 Topics of the Red Ocean DisrupFon (ROD) Map Grid Layout of Storycards for Worksheet of the Red Ocean Disrup1on (ROD) Cycle
5 Define Problem ü (Define) ü (Problem) ü (Pains) ü 6 Build Solu1on ü (Build) ü (Solu1on) ü (Relievers) 7 Measure Problem ü (Measure) ü (Measure) ü (Metrics)
8 Analyze Problem ü (Analyze) 9 Improve Solu1on ü (Improve)
10 Learn What’s Valued ü (Control) ü (Learn)
#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing
10 Topics of the Red Ocean DisrupFon (ROD) Map Direct Rela1onship With Other Project Planning and Management Tools in Eric Ries’s Book, “The Lean Startup”