Unlock your business growth potential Benchmark to identify key growths and challenges Benefit from live action peer collaboration Connect with world class content and speakers Improve your personal growth leadership effectiveness Making better marketing decisions, Influencing better business decisions The Real Growth Program New York Oxford Shanghai Cannes
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Unlock your business growth
potential
Benchmark to identify key
growths and challenges
Benefit from live action peer
collaboration
Connect with world class
content and speakers
Improve your personal
growth leadership
effectiveness
Making better marketing decisions,Influencing better business decisions
The Real Growth Program
New York Oxford Shanghai Cannes
We help CMO’s and growth leaders drive “Real Growth” by connecting them to peers and expertise through live-action programs. The Institute for Real Growth is not-for-profit and independent.
Program principles
Fact-based
✓ Built on growth overperformers’ analyses
✓ Includes benchmarking your company
✓ Targets your critical growth opportunities
Applied Learning
✓ Focuses on your specific growth goal
✓ Experts and peers work directly with you
Peer Collaboration
✓ Partner with 20 non-competitive peers
✓ Learning, challenging, coaching
Faculty & advisory board
Practical Growth Roadmap
✓ Based on gap analysis benchmarking
✓ Includes in-depth stakeholder mapping
✓ Defines clear milestones & KPIs
Growth leadership Journey
✓ Personal, team and stakeholder lenses
✓ Coaching for personal success
Network creation
✓ Pre, in between, and post session collaboration
✓ Alumni network membership
Carolyn EversonVP Global Marketing Solutions,
Phil SmileyCEO,
Kantar Consulting Division
Chris BurggraveFormer ABI CMO and
Executive in residence,
NYU
Lorraine TwohillHead of Marketing,
Greg WelchSenior Partner,
Spencer Stuart
Andrew Stephen Professor & Associate Dean,
Said Business School, Oxford
University
Marc MathieuFormer CMO,
Samsung, Unilever, Coke
Di-Ann EisnorChief We Officer,
the We Company
Peter Ter KulveChief Growth Officer,
Unilever
Michael DiamondAcademic Director,
NY
Cindy WangCMO,
UXIN Group
Laurent EzekielCMO,
WPP
Lindsay PattisonChief Client Officer,
WPP
Shiv ShivakumarGE President for Strategy &
Bus. Dev. Aditya Birla Group
Silvia LagnadoGlobal CMO,
McDonalds
Making better marketing decisions,Influencing better business decisions
Real Growth leadership program description
The program comprises of three 48-hour residential workshops over a 9-month period. All participants work on their own growth challenge in groups of 15-25 non-competitive peers to promote cross-industry learning and partnering.
IRG benchmarking: identifying your critical growth opportunities
1. Understand the gapDiscuss IRG learnings, conduct IRG Benchmarking, key
stakeholder interviews, and review best practices.
2. Define the ‘so what’Align on priorities and build a specific roadmap for
change to unlock Real Growth potential. Define KPIs.
3. Action the ‘now what’Deploy tangible initiatives and solutions. Change Mgt
Topics addressed include:
✓ Growth market definition
✓ Open and connected organization
✓ All stakeholder management
✓ Ever-evolving experience design
✓ Leading humanized growth
The IRG program is based on the findings of the 2019 Real Growth Study and focuses on what differentiates overperfomers.
Based on the 7 Building Blocks, the architecture for Real Growth:✓ Is human-centric✓ Recognizes all key stakeholders’ needs✓ Ensures organizations are future-proof✓ Unlocks data with human insights✓ Unleashes technology with creativity✓ Delivers ever-evolving experiences
MULTIPLE
MODELS
EVOLVING
EXPERIENCES
ANTICIPATIVE
ORGANIZATION
WHOLE-
BRAINED
HUMANIZED GROWTH
OPEN
CULTURE
ABUNDANT
MARKETS
The 7 Building Blocks for Real Growth
F R O M … T O …
RACI straightjacket
Rigid brand identity bibles
Individual performance KPIs
Top-down line of command
Freedom in a framework and fit-for-purpose teams
Continuous results-based course-correction
Results-based team KPIs
Empowerment of consumer-facing colleagues
Your score
73%
4.MultipleModels
3.Whole-Brained
1.Humanized Growth
2.EvolvingExperiences
7.OpenCulture
6.AbundantMarkets
5.AnticipativeOrganization
Your score
51%Your score
63%Your score
33%Your score
81%Your score
67%Your score
59%
Making better marketing decisions,Influencing better business decisions
Program details
We help CMO’s and other growth leaders drive
“Real Growth” by connecting them to peers and
expertise through live-action programs.
The Institute for Real Growth is not-for-profit and
independent.
The institute for Real Growth
For registration and more informationwww.instituteforrealgrowth.com
Where
The first two work sessions will take place in New York, Oxford or Shanghai. The third session will be in the vicinity of Cannes prior to Cannes Lions, International festival of Creativity.
Making better marketing decisions,Influencing better business decisions
Who
CEOs of companies < $ 1B revenue
CMO’s for companies $ 1-5B revenue
CMO-1 for companies > $ 5B revenue
N E W Y O R K A
N E W Y O R K B
O X F O R D A
O X F O R D B
S H A N G H A I A
S H A N G H A I B
2-Nov 2020 5pm 5-Nov 2020 4pm 3-Feb 2021 5pm 5-Feb 2021 4pm June 2021 June 2021
1-Feb 2020 5pm 3-Feb 2020 4pm 5-Apr 2021 5pm 7-Apr 2021 4pm June 2021 June 2021
9-Nov 2020 5pm 12-Nov 2020 4pm 10-Feb 2021 5pm 12-Feb 2021 4pm June 2021 June 2021
8-Feb 2020 5pm 10-Feb 2020 4pm 19-Apr 2021 5pm 21-Apr 2021 4pm June 2021 June 2021
1-Mar 2020 5pm 3-Mar 2020 4pm 3-May 2021 5pm 5-May 2021 4pm June 2021 June 2021
3-Mar 2020 5pm 5-Mar 2020 4pm 5-May 2021 5pm 7-May 2021 4pm June 2021 June 2021
W O R K S E S S I O N 1 W O R K S E S S I O N 2 C A N N E S
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