The Real Deal Behind Real Time Twitter Marketing

The ‘Real Deal’ Behind Real Time Twitter Marketing

Javier Burón, SocialBro

SocialBro – the #1 marketing platform for Twitter#SBHalloween

Allow me to introduce myself…


Javier BurónCEO & Co-founder

• 270,000 users in 70 countries

• Integrated with platforms including Hootsuite, Kred, Bufferapp

For more info go to www.socialbro.com & @SocialBro

SocialBro – the #1 marketing platform for Twitter

ABOUT SOCIALBRO

• Cloud based Twitter marketing and management platform

• Launched April 2011

#SBHalloween

Before We Start…#SBHalloween


Happy Halloween!!! :)

#SBHalloween

• A History Of Real-Time Twitter Marketing

• Why Twitter?

• Let’s Talk Strategy

• When To Engage (& When Not To)

• Pitfalls To Avoid

• Tips For Success


Real-Time Twitter Marketing

#SBHalloween


A HISTORY OF REAL TIME TWITTER MARKETING

#SBHalloween

• Twitter was made for real-time marketing

• TV + Twitter = Double reach

• Consumers spend 58% of their time on digital. Where do brands delegate their media spend?


WHY TWITTER

#SBHalloween


LET’S TALK STRATEGY

Planned Unplanned

You can’t predict life! You can only respond as fast as

possible.

Preparing for a media surge with

hot topics (i.e. The Olympics)

#SBHalloween


LET’S TALK STRATEGY - PLANNED

#SBHalloween


LET’S TALK STRATEGY - SEMI PLANNED

#SBHalloween



#SBHalloween



#SBHalloween




WHEN TO ENGAGE

#SBHalloween


WHEN TO ENGAGE

#SBHalloween


WHEN NOT TO ENGAGE

#SBHalloween


WHEN NOT TO ENGAGE

#SBHalloween


WHEN NOT TO ENGAGE


WHEN NOT TO ENGAGE

#SBHalloween


WHEN NOT TO ENGAGE

#SBHalloween


PITFALLS TO AVOIDWHEN NOT TO ENGAGE

#SBHalloween


1. Don’t be boring

2. Avoid sales pitches

3. Have an easy sign-off process

4. Don’t force your story. Be relevant!

5. Avoid controversial topics

6. Don’t forget your follow up plan


PITFALLS TO AVOIDPITFALLS TO AVOID

#SBHalloween

SUCCESS!!


1. Think 2. Understand 3. Respond 4. Follow Up

TIPS FOR SUCCESS

#SBHalloween

Think• Be aware of ‘what’s going on’

• Make sure it’s relevant for you to get involved

• Be sensitive

• Connect with your users


TIPS FOR SUCCESS

#SBHalloween

Understand• Analytics: technology is your friend

• Gain an understanding of your audience to better connect with them


TIPS FOR SUCCESS

#SBHalloween

Respond• Engage, engage, engage!

• Be fast and flexible within your organisation


TIPS FOR SUCCESS

#SBHalloween

Follow Up• What’s the point in creating

something that users engage with if you don’t bother to follow up?


TIPS FOR SUCCESS

#SBHalloween

TIPS FOR SUCCESS


67% of Twitter followers are

more likely to buy from the

brands they follow…

#SBHalloween


IN SUMMARY

#SBHalloween

PRESENTATION FINISHED

Any questions?


Please get in touch

Send Twitter love (or not? ☹) to @JavierBuron + @SocialBro

www.socialbro.com
