The Race To 50 Million Page Views

Kieran Lal

Developer opportunity

Java ASP.net PHP0%

10%

20%

30%

40%

50%

60%

70%

80% Server side programming language use on the web

Server side pro-gramming language use

Source: http://w3techs.com/

4

(micro)blogging

UGC

analytics

groups

profiles / friends

socialtagging

Social

rich media

templates

workflow

taxonomy

content

theme

Publishing

Drupal

Community Powered. Innovation.

© 2011 Acquia, Inc. All rights reserved.

Who ?

Drupal and WordPress in the Enterprise

Adoption by IndustryMedia & Entertainment Public Sector High Tech Higher Ed

Others

Global Ecosystem

© 2011 Acquia, Inc. All rights reserved.

Enterprise Web Infrastructure

Corp Site

Departmental Sites

Marketing MicrositesCommunity sites

Social Business Software

External Websites

Internal Websites

Product sites

Other sites

Stakeholders

• Visitors– UX

• Content editors– UX– Workflow

• Designers (Themers)– Control

• Developers– Flexibility

• Operations– ilities

• IT Executives– Cost– Risk– Responsiveness to

business

© 2011 Acquia, Inc. All rights reserved.

Monetizing different kinds of traffic

One big site Community site Product sites Diverse sites

Selecting a CMS

What should you keep in mind when choosing between WordPress and Drupal? Discuss changes in CMSs between versions, typical release

schedule and focus of changes made in release versions (security, features,

etc.).

WCMS Alexa 10K TLDs

None Wordpress Drupal Other total0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

WCMS

Source: http://crawler.acquia.com

222388

© 2011 Acquia, Inc. All rights reserved.

Market Size [1,000,000+ sites]

Innovation [9,117+ modules, ~3% APIs]

Developers [6,668+]

Community [500,000+ members]“… is as much a Social Software platform as it is a web content management system.”

CMS Watch, The Web CMS Report 2009

Drupal is Changing the Web

[ ]

Open source, social publishing phenomenon. Drupal powers >1.5% of the Web.

© 2009 Acquia, Inc.

Runs on Popular Configurations

Linux, Windows or Mac

Apache, MS IIS, NginxMySQL, PgSQL, Oracle, SQL Server, Mongo

PHP

...used by world’s biggest companies

“Continuous and broad peer review, enabled by publicly available source code, supports software reliability and security efforts”

David M. WennergrenDepartment of Defense CIO

“Clarifying Guidance Regarding

Open Source Software”

Is Open Source Software (OSS) Secure?

•Drupal security team has 35 members

•Regularly published security advisories

•Open Web Application Security Project Top Ten Vulnerabilities: Audited &

Passed

Proof point: www.whitehouse.gov

More info: drupalsecurityreport.org

Security in the Drupal Community

Enterprise Fit Using Standards•External Application Integration•XMLRPC (Drupal native)

•The Drupal Services Module•SOAP (web services)

•AMF

•REST

•JSON

Enterprise Fit Using Standards

Database Abstraction Layer

Access, Authorization, and Authorization

•368 Modules

•Write your own custom integration module

Release cycles

Drupal 7 Features

• Installation and Environment

• Database layer• Usability• Accessibility• Fields and entities• Image handling• Developer improvements• Semantic web• Distribution support

• Performance and Scalability

• Upgrade path• Theme system• Documentation• Community• 50 contributed modules

moved to core• Testing• Security

Background– Legacy system was built in-house in 2000 and

development has largely been fixed in terms of editorial tools and core functionality

– Development and maintenance of the legacy system was difficult due to:

A substantial period of under-investment Complex dependencies arising from changes in business model Lack of available ColdFusion Talent

– A change in strategy (to community-driven) required new processes and systems

– We use CCI to publish the weekly newspaper

Product setClass Product CMS

ReportForrester Research

Who uses what?

Notes

Build-your-own

Custom X The Guardian, Associated Newspapers

Enterprise EidosMedia Methode     X The Financial Times (Methode), Seattle Times (Methode; soon)

Enterprise RedDot (Open Text): RedDot CMS

X X X New York Times (CCI)

Enterprise Vignette: V7 Content Management

X X X Time (InDesign), the Guardian (QPS)

Hosted Clickability: Clickability Platform X   X Star Tribune (DTI), Philadeplhia Inquirer (Unisys), Times Leader (CCI)

Open Source Alfresco: Alfresco WCM X  X   Harvard Business School Publishing, The Christian Science Monitor

Open Source Drupal: Drupal X X X More Intelligent Life, The Onion, MTV Europe, New York Observer, Fast Company, Sony

Open Source Joomla Project: Joomla! X     LAMP based in open-source

Upper/Mid-Market

Ektron: CMS400.NET X     Experience with company/referral

Upper/Mid-Market

Escenic: Escenic X   X News International - the Times, the Sun, the London Paper (Hermes), the Daily Telegraph (DTI), the Independent. Integrates with CCI

Upper/Mid-Market

FatWire: Content Server X   X Fast Company

Final Candidates

Drupal Escenic

– Fundamentally different approaches—open source vs. proprietary

– Different core “products”—publishing product vs. community/ blogging roots

– Different life-cycles—classic product vs. community development

– We prepared a grid across 3 categories covering more than 150 points of comparison

• Community features• Editorial and production tools• Technology

Comparison GridPriority 1=low

5 = highDrupal Escenic

Community comparisonIdendity management 4.6 22.1 11.1Reader contribution 3.7 17.1 9.0Reputation management 4.5 20.3 10.5Reader connections 3.4 16.8 9.3Possible score 19.3 18.3 9.6Solution fit 95% 50%

Editiorial CriteriaCuration 4.8 21.2 15.3Ease of use and flexibility 4.4 17.3 18.3Editorial innovation 4.3 14.1 12.7Workflow and editing 4.3 13.6 16.5Possible score 21.7 15.8 17.0Solution fit 73% 78%

TechnologyFlexibility 4.7 21.5 15.8Innovation 4.6 23.0 8.8Standards 4.4 19.8 9.3Support 3.9 16.0 12.3Possible score 21.6 19.1 12.8Solution fit 89% 59%

Weighted Score 1-5 x Priority

Implementation and Best Practices

© 2011 Acquia, Inc. All rights reserved.

Architecting sites

Corp Site

Departmental Sites

Marketing MicrositesCommunity sites

Social Business Software

External Websites

Internal Websites

Product sites

Other sites

Testing

Optimization

Opencloud

SaaS

PaaS

Internal Hosting

Production Issues

Drupal migration

0%

% site traffic from Drupal

50%

100%

Comments

Channels, Blogs

Articles

Home page

Topic pages, pay-barrier

Registration, weekly publishing, etc

Nov 2009

Jan-Feb 2010

June 22, 2010

July 6, 2010

Q3 2010-11

April-June 2011

Options for increasing performance and handling additional page views

• Web servers – Apache? or nginx or lighttpd • Caching – caching proxies (Varnish, Squid), caching static

assets with CDNs • Optimizing – optimizing code, rewriting or reassessing

modules, op code caching • Databases– tuning queries, MyISAM vs. InnoDB in MySQL,

using read slaves, using memcached, noSQL databases (MongoDB, Cassandra)

 • Hardware – adding resources, high I/O disk sub-systems

for your databases

Please Vote On Our Next Topic

• Caching proxies and object caching with varnish and memcached

• Cloning your deployment and automating management – Rightscale, puppet, and chef

• NoSQL Databases• Ad networks and real time bidding

• Ideas? Please email us at [email protected]