Top Banner
Designing Programmes for People Michael Field Director Michael Field Consulting
13

The psychology of behavioural change and engaging people

May 30, 2015

Download

Business

Michael Field

It is often the case that we build programmes and then try to work out how to fit people into them, but we need to do it the other way around. Firstly, understanding what drives human engagement, then how to get them to join you on the journey.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: The psychology of behavioural change and engaging people

Designing Programmes for People

Michael FieldDirector

Michael Field Consulting

Page 2: The psychology of behavioural change and engaging people

Actively Engaged Actively Disengaged

Everyone else

Page 3: The psychology of behavioural change and engaging people

3

LogicEmotion

Page 4: The psychology of behavioural change and engaging people

4

Page 5: The psychology of behavioural change and engaging people

5

Page 6: The psychology of behavioural change and engaging people

6

Page 7: The psychology of behavioural change and engaging people
Page 8: The psychology of behavioural change and engaging people
Page 9: The psychology of behavioural change and engaging people
Page 10: The psychology of behavioural change and engaging people

10

Page 11: The psychology of behavioural change and engaging people
Page 12: The psychology of behavioural change and engaging people

12

Page 13: The psychology of behavioural change and engaging people

13