Mar 28, 2016
INTRODUCTION
Introduction is the first stage of the product life Introduction is the first stage of the product life Introduction is the first stage of the product life Introduction is the first stage of the product life
cycle. Customers must be prompted to try this cycle. Customers must be prompted to try this cycle. Customers must be prompted to try this cycle. Customers must be prompted to try this
new item and the cost is very high to start. We new item and the cost is very high to start. We new item and the cost is very high to start. We new item and the cost is very high to start. We
often use price to compare to quality, we tend to often use price to compare to quality, we tend to often use price to compare to quality, we tend to often use price to compare to quality, we tend to
think “high price, high quality”.think “high price, high quality”.think “high price, high quality”.think “high price, high quality”.
----The iPhone 5 has just introduced itself into the The iPhone 5 has just introduced itself into the The iPhone 5 has just introduced itself into the The iPhone 5 has just introduced itself into the
market, they must convince their customers that market, they must convince their customers that market, they must convince their customers that market, they must convince their customers that
this is the best iPhone yet. Price is high and so is this is the best iPhone yet. Price is high and so is this is the best iPhone yet. Price is high and so is this is the best iPhone yet. Price is high and so is
advertising. advertising. advertising. advertising.
GROWTH
Growth is the second stage of the product Growth is the second stage of the product Growth is the second stage of the product Growth is the second stage of the product
life cycle. Making more money because of life cycle. Making more money because of life cycle. Making more money because of life cycle. Making more money because of
less advertising. less advertising. less advertising. less advertising.
----Skype is noticed and more people use it, Skype is noticed and more people use it, Skype is noticed and more people use it, Skype is noticed and more people use it,
it’s enjoying it’s climb up to the top. It’s any it’s enjoying it’s climb up to the top. It’s any it’s enjoying it’s climb up to the top. It’s any it’s enjoying it’s climb up to the top. It’s any
easy way to contact people and it’s very easy way to contact people and it’s very easy way to contact people and it’s very easy way to contact people and it’s very
affordable.affordable.affordable.affordable.
MATURITYMATURITYMATURITYMATURITY
The third and most common stage of the The third and most common stage of the The third and most common stage of the The third and most common stage of the
product life cycle. Companies are fighting product life cycle. Companies are fighting product life cycle. Companies are fighting product life cycle. Companies are fighting
to maintain their share. This is when the to maintain their share. This is when the to maintain their share. This is when the to maintain their share. This is when the
most profit is earned as a whole.most profit is earned as a whole.most profit is earned as a whole.most profit is earned as a whole.
----Pepsi Is in the maturity stage. It fits all Pepsi Is in the maturity stage. It fits all Pepsi Is in the maturity stage. It fits all Pepsi Is in the maturity stage. It fits all
these descriptions of this stage. Pepsi is these descriptions of this stage. Pepsi is these descriptions of this stage. Pepsi is these descriptions of this stage. Pepsi is
raking in the cash right beside is main raking in the cash right beside is main raking in the cash right beside is main raking in the cash right beside is main
competitor Cocacompetitor Cocacompetitor Cocacompetitor Coca----Cola.Cola.Cola.Cola.
DECLINEDECLINEDECLINEDECLINE
Decline is the last stage of the product Decline is the last stage of the product Decline is the last stage of the product Decline is the last stage of the product
life cycle. This product is no longer life cycle. This product is no longer life cycle. This product is no longer life cycle. This product is no longer
popular or making a lot of money and popular or making a lot of money and popular or making a lot of money and popular or making a lot of money and
taking off the market or left for the taking off the market or left for the taking off the market or left for the taking off the market or left for the
crows.crows.crows.crows.
----MSN messenger is on the decline. Not MSN messenger is on the decline. Not MSN messenger is on the decline. Not MSN messenger is on the decline. Not
many people use this product anymore. many people use this product anymore. many people use this product anymore. many people use this product anymore.
They Skype or Facebook chat.They Skype or Facebook chat.They Skype or Facebook chat.They Skype or Facebook chat.