The Process of DESIGN THINKING Kentaro MORITA Department of Industrial Design School of Design
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The Process of DESIGN THINKING Kentaro MORITA Department of Industrial Design School of Design
Do you know these products?
How did these products designed?
You think....
ZERO
Overview: [Design Thinking process]
Empathize
Define
Ideate
Prototype
Test
For Example
Shopping Cart
By
Empathize Get
Understand people’s behavior
▪ Observation
▪ Interviewing
▪ Immersing
Insight Need
Define Decide specific and meaningful challenge.
Find
Goal
Insight Need Need
Point of View (POV)
Ideate Make large quantity of ideas
Don’t judge the ideas value.
Prototype Make physical prototypes from ideas
▪ role-playing activity
▪ space
▪ object
▪ interface
▪ storyboard
Physical World
Test ▪ Use prototypes
in the context of the user’s life.
▪ To refine our solutions
,make them better.
Prototype
Test
Finished
Conclusion: [Design Thinking process]
Empathize
Define
Ideate
Prototype
Test
References “d.school Bootcamp Bootleg” (the textbook of d.school)
By Hasso Plattner
“ABC Nightline - IDEO Shopping Cart” http://www.youtube.com/
watch?v=M66ZU2PCIcM
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