The privacy paradox

ThePrivacyParadox

JUNE 5 2016 | KATE MORSINK

Although we are concerned aboutprivacy issues related to social

media use, younger generationsshare more than ever.

Of teens using social media agree people share toomuch information about themselves on social media.

88%

Lenhart, Amanda. "Chapter 4: Social Media and Friendships." Pew Research Center Internet

Science Tech RSS. N.p., 06 Aug. 2015. Web. 05 June 2016.

Whenever you sign up Facebook can look at your email contacts and connects you withpeople already on the site, it determines the structure of your social network by asking whereyou went to school, what city you live in etc. Although users know about this they don'tunderstand what that means from a privacy perspective or don't pay attention.

FACEBOOK CAN ACCESS ALL OUR INFORMATION

Dewey, Caitlin. "How Facebook Knows Who AllYour Friends Are, Even Better than You Do."Washington Post. The Washington Post, n.d.

Web. 05 June 2016.

Sharing morethan ever

91% post a photo of themselves, up from 79% in

2006.

71% post their school name, up from 49%.

71% post the city or town where they live, up from

61%.

53% post their email address, up from 29%.

20% post their cell phone number, up from 2%.

Madden, Mary. "Teens, Social Media and Privacy." Pew Research Center. N.p., 21 May 2013. Web.

<http%3A%2F%2Fwww.pewinternet.org%2F2013%2F05%2F21%2Fteenssocialmediaandprivacy%2F>.

“people [don’t] seem to feellike themselves unless theyshare a thought or feeling"

Turkle, Sherry. "The Documented Life." The New York Times. The New York Times, 15 Dec. 2013. Web. 05 June

2016. <http://www.nytimes.com/2013/12/16/opinion/thedocumentedlife.html>.

The sentiment "no one is listening to me" explains

why it is so appealing to have Facebook and twitter,

each provides automatic listeners.

Turkle, Sherry. "The Flight From Conversation." The New York Times. The New York Times, 21 Apr. 2012. Web. 05

June 2016. <http://www.nytimes.com/2012/04/22/opinion/sunday/theflightfromconversation.html>

Even though peopleare constantlysharing, they arealso concernedabout the level ofprivacy they haveon the informationshared. This createsa privacy paradox.

There is a mismatch between usersexpectations of privacy settings and

the actual settings.Choosing to share should be based

on a clear understanding of howour data is collected, used and

passed around.

Velden, M. Van Der, and K. El Emam. ""Not All My Friends Need to Know": A Qualitative Study of Teenage Patients,

Privacy, and Social Media." Journal of the American Medical Informatics Association 20.1 (2013): 1624. Web. 28 Mar.

2016.

Control

Privacy

90% of Americans feel

they’ve lost control over

personal data, yet they still

share more information

than before.

While savy users understand

using mobile devices entail

some privacy tradeoff, most

don’t realize the extent to

which such information is

collected

Dwoskin, Elizabeth. "Where Were You 3 Minutes

Ago? Your Apps Know." WSJ. N.p., 23 Mar. 2015.

Web. 05 June 2016.

privacy policies are written toobfuscate and mislead

A P P P U B L I S H E R S H A V E L A R G E I N C E N T I V E S T O G E T A S M U C HD A T A A S P O S S I B L E

Dwoskin, Elizabeth. "Where Were You 3 Minutes Ago? Your Apps Know." WSJ. N.p., 23 Mar. 2015. Web. 05 June 2016.

<http://blogs.wsj.com/digits/2015/03/23/wherewereyou3minutesagoyourappsknow/?mod=LS1>.dy text

Hyper concerned aboutany use of their data

PrivacyFundamentalist

01

Concerned but are willing totrade off for benefits

PrivacyPragmatics

02

Willing to disclose personal information, notconcerned about threats

Privacy unconcerned03

3 PARTTYPOLOGY

OF PRIVACYCONCERNS

Sheehan, Kim Bartel. "Toward a Typology of Internet Users and Online Privacy Concerns." The Information Society

18.1 (2002): 2132. Web. 28 Mar. 2016. dy text

The majority of people areprivacy pragmatics. They knowabout the risks yet the benefit

of using social mediaoutweighs the negative

effects.

Disconnect of control

The more control users feel they have over the publication of personal information, themore they will disclose information → there is an illusion of control over personal infohowever there is a huge lack of knowledge.

Velden, M. Van Der, and K. El Emam. ""Not All My Friends Need to Know": A Qualitative Study of Teenage Patients,

Privacy, and Social Media." Journal of the American Medical Informatics Association 20.1 (2013): 1624. Web. 28 Mar.

2016.

Concerns- Disclosure of personal informationis permanent-Everything online becomes part ofa digital footprint -Those with a lack of awareness aremore likely to post inappropriatethings-Issues with school and employers

"ALTHOUGH TEENSMAY BE MOREFAMILIAR WITH THETECHNOLOGY, THEYARE ALSO LESSMATURE AND MORELIKELY TO TAKERISKS IN TERMS OFWHAT THEY POST".

Hembrey, Jon. "Canadian Youth Increasingly Aware of Online Privacy." CBCnews. CBC/RadioCanada, 31 Aug. 2011. Web. 05 June 2016.

“this Ivey applicationmakes me want to

projectile vomit into thehead of admission’s

mouth.”

THIS WAS POSTED BY AN WESTERNIVEY APPLICANT ON TWITTER. THEIVEY HBA RECRUITING MANAGER

SUNALI SWAMINATHAN SAW THISTWEET AND RESPONDED THAT THE

COMMENT WAS “DULY NOTED.”

Nothing that is posted on social media isever private and younger generations

need to think about how what they postwill impact them in the future.

Dehaas, John. "Want Admission to Western? Don't Tweet This. Macleans.ca." Macleansca. N.p., 18 Feb.

2014. Web. 05 June 2016.ody text

Even if you are conscientious aboutwhat you post, you are still at risk ofhaving personal information stolen.

"The companies and brands that we all dobusiness with are at substantial risk to data

breach because of the multiple points of cyberinfiltration available to hackers". If hackers get ahold of your personal information they can steal

your identity.

E V E R Y O N E I S A T R I S K

Ross, Gordon. "Some Frightening Facts about Data Breach." LinkedIn, 27 May 2016. Web.

<https://www.linkedin.com/pulse/somefrighteningfactsdatabreachgordonross>

Security experts are sounding the alarm.There is a big difference between theinternet of things and other security

issues.It may take a catastrophic event to getmakers to focus on the need for better

security.

"Home, Hacked Home." The Economist. The Economist Newspaper, 12 July 2014. Web. 05 June 2016.

http://www.economist.com/news/specialreport/21606420perilsconnecteddeviceshomehackedhome

Users are now starting tounderstand that what theypost on social media has longterm effects. Employers useFacebook as a way to screenfuture employees as well. Itis important to educateyounger generations aboutprivacy issues before theysuffer the consequences.

Change

Awareness is thefirst step.Teens are just observing now what most adults knew about thenegative effects of social media.Teens who grew up in an era of online oversharing stilloverwhelmingly think people are sharing too much.

Guerin, Lisa. "Can Potential Employers Check Your Facebook Page? | Nolo.com." Nolo.com. N.p., n.d. Web.

05 June 2016. <http://www.nolo.com/legalencyclopedia/canpotentialemployerscheckyourfacebook

page.html>.

Of Facebook usershave a profile notvisible to all users.There is an increasein protectivemeasures amongusers

66%Stenger, Thomas, and Alexandre Coutant. "How Teenagers Deal with Their Privacy on Social Network Sites?

Results from a National Survey in France." 16973. HAL. Web. 28 Mar. 2016.

As people become more aware ofthe privacy threats online they pay

more attention to what they putonline and what is being done with

their information.