THE PRICE. MARKETING MIX PROMO- TION PRODUCT PRICE PLACE MARKETING MIX Pricing is one of the four elements of the marketing mix.

THE PRICE

MARKETING MIX

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O-TIONPR

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MARKETING MIX

Pricing is one of the four elements of the marketing mix.

THE PRICE

= the amount which people pay for a product= the amount which the company sells the product for

45 €

$1000

$890£1,2

459,- Kč

WHAT DOES THE PRICE DEPEND ON?It depends on:• Costs of production• Competitive prices• Demand• Business goals and marketing

objectives• Other factors: demographic,

economics, political …

PRICING STRATEGIESCompanies use pricing strategies to influence the customer.They want to persuade customer to buy goods.Companies may use a variety of pricing strategies.

EXAMPLES OF PRICING STRATEGIES• Premium pricing• Penetration pricing• Psychological pricing• Freemium• Discounts• etc.

PREMIUM PRICING• Premium pricing strategy establishes a

price higher than the competitors. The company wants to persuade buyers that the product is very quality (it´s better than competitive product).

PREMIUM QUALITY FOR YOU

NEW ON MARKET !!!520000 €

PENETRATION PRICING• The opposite of premium pricing. The

company sells with a low price to attract buyers. The company hopes that the customers try the product and then they will buy it again.

135,-

133,-

128,-

141,-

86,-

PSYCHOLOGICAL PRICING• Pricing designed to have a positive

psychological impact.

OUR BURGER ONLY$3.95

FREEMIUM• It describes a business model when

you get basic product or service free of charge. But you pay (and not a few) for advanced features.

BASICFREE OF CHARGE

FOR A BETTER

FUNCTIONING

£ 45

DISCOUNTS• Discount for prompt payment – if you

buy in advance, you pay less.

• Quantity discount – you pay less if you buy more.

First moment!!!15.000,- Kč After Christmas 18.900,- Kč

6,90 Kč4 and more pcs 5,90 Kč

DISCOUNTS• Seasonal discounts

DECEMBER

15

100€JANUAR

Y

10

75€

Resources:• http://economictimes.indiatimes.com/definition/marketing-mix• http://en.wikipedia.org/wiki/Pricing_strategies• http://smallbusiness.chron.com/different-types-pricing-strategy-4688.html• http://openclipart.org• www.pixabay.com