The Premium Design Company
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The Premium Design Company
01 | Facts & Figures
o PSL is a global promotional gift supplier, the specialist in premium design
o 18 PSL sales offices are serving approximately 12.000 distributors in over 100 countries
o 98 percent of all orders are printed in-house before distribution to the customer (full service)
o PSL offers the Incentive Gifts catalogue(s) with new items every year
o PSL is a member of PSI, PPP, BAPP, EPPA, PPAI, ASI, …
o The PSL design studio in Hong Kong is fully dedicated to create new innovative products and designs
o PSL is a subsidiary of the Hong Kong based Sweda Group established in 1978
o 2 affiliated factories in China offer the possibility to customize or to create bespoke items
o PSL has obtained ISO9001 and ISO14001 certificates
02 | Goals
o Be the specialist in premium design promotional products
o Create a unique timeline and method for introducing (new) products
o Differentiate our sales philosphy from competitors
o Expand sales channels and develop multiple OEM projects
o Improve internal communication and benefit from global presence
03 | Sales Distribution Network
SWEDA SHENZHEN FACTORY
Total area: 10,000 m2
Production staff: app. 500
Q.C staff: app. 70
Approval: Certified by ISO 9001
SWEDA DONG GUAN FACTORY
Total area: 5,400 m2
Production staff: app. 400
Q.C staff: app. 70
Approval: Certified by ISO 9001
04 | Own Factories
NEW FACTORY
Under construction
The total area covers 42,000 m2
There will be 3 blocks of factory buildings,
one block of offices and one block of apartments
05 | Full Service ConceptPSL offers a unique full service concept of designing, producing and customizing products in-house.
Our affiliated factories offer the possibility to customize cataloque items (i.e. imprints, materials
or packaging can be customized in-house) or to create tailor-made items/ special projects (when
lead time and order size allow)
In order to ensure the consistent high quality of our products, we have installed a wide range of
advanced equipment and numerous test methods in our affiliated factories (extensive QC, ISO
9001 & ISO 14001 certified)
Our design centre is a crucial element of our success in product innovation and our PSL Design
items. Other items are carefully selected by our sourcing team, adding only the highest quality and
innovation to our product range
PSL works with world-class logistic and freight companies to ensure the most reliable and fastest
delivery
With PSL Direct you can order directly from mainland China via our PSL network, to offer you the
most cost- effective ordering option
06 | Customer ServicePSL strives for ultimate customer satisfaction through…
A unique Full service concept
Flexibility
High quality & unique products
Within 24 hr quotation response
Short delivery times
Standard free of charge 1 color imprint
Extensive marketing & sales support/tools
Personal approach / Dedicated Account Management
Total management of outbound shipping activities
Specialist knowledge
High reliability
07 | InnovationWe are constantly searching for and creating new innovative technologies. In the past we have
introduced technologies and innovative items like the Flo-Up, the Genius Watch, e-paper, etc…
Design Centre
New design centre opened April 2009 in Hong Kong
Design team is fully dedicated to create new innovative products and designs
Special Projects
We support our distributors in the increasing need for unique promotional items with a special
project team to develop unique products for their key customers. In the past few years we have
developed tailor-made items for companies like Coca Cola, Samsung, Heineken and many more.
07 | Innovation / AwardsOver the last few years the passionate work and unique skills
of the design team have resulted in acknowledgements all
over the world. Several items have been awarded for being
truly innovative and proved to be real profit generators.
08 |
PSL Design is a brand name with its conceptual basis being Practical in use and Stylish in design,
and aiming to create products to be integrated in Life. On top of this, all our designs are
worldwide patented to guarantee unique products. (www.psl-design.com)
Danish from origin, founded in 1985, Philippe Pechard is a brand with the philosophy that high
quality designer watches should be accessible for a wider audience then it is today. Without
sacrificing looks, material or precision nor quality Philippe Pechard has perfected the formula to
make that dream come true. (www.philippepechard.com)
08 |
9 | Special ProjectsToday’s promotional industry shows an increasing demand for creativity and innovation.
Standard solutions and standard products no longer suffice. Companies want to be noticed and
remembered by the mass promotional exposure that people (both current and potential
customers) encounter each and every day.
Affiliated factories ofer the fexibility and possibility to customise catalogue items or to create
bespoke items. With decades of experience in setting standards in the technology and production
of both electronics and watches, these factories have been developing successful tailor-made
items for many well-known companies. Items that are desired by a wide audience, yet still
accessible for your company to create.
So please contact us to discuss your customisation
opportunities or special project possibilities!
10 | Sales & Marketing SupportWe provide a wide range of innovative Marketing & Sales tools to our clients, ensuring all the
support they need for success
(e)Catalogues
Website
(e)Mailings
Sales Kits
(e)Flyers
POS material
Let our marketing department support you,
You’ll be amazed…your customers will be stunned!
(e)CatalogueEach year PSL introduces a master & end of the year catalogue. Next to this we offer catalogues
for each individual PSL Labels (like Philippe Pechard). All catalogues are available either in printed
version and or digital
Website(s)On www.pslworld.com we offer information on stock, price updates, special offers and various
sales supporting materials. Just login to our VIP corner and download!
Website(s)Next to our PSL world website we offer you several websites for individual brands and/or items.
Below some highlights:
www.usbpeople.com
See all available USB
People or create your own!
www.philippepechard.co
m
Read everything about the
creation of a time piece
www.incentive-gifts.eu
All available e-catalogues
in one overview
www.mixnmatchonline.co
m
Create your own timepiece!
www.flashpremiums.com
Dedicated USB flash
catalogue
www.innovationisourdrive.com
Digital sharing platform full of
inspiration
(e)MailingsTo keep you informed on special offers, price updates, new sales tools, etc. we supply weekly
(e)Mailings. We can also support you with blank versions, ready to use for your end customers.
Sales KitsSeeing is believing. That’s why we will support you with unique sales kits to present our items.
(e)FlyersTo support our distributors we supply them with the latest (e)Flyers. These can be used for sales
promotions, informational flyers or standard adverts. Our own design centre can even create
your personalized copies or specials on request!
POS MaterialsTo make your showroom even more attractive we have created some ‘standard’ POS materials to
highlight our items. These materials can be used in your own showroom but also on roadshows,
events and exhibition.
11 | Why PSL
If you prefer …
A leading and reliable international supplier
Fast response times
Unique quality products
a full service concept
Product innovation
Ready to use sales supporting tools
Flexibility of own factories (and thus customized items)
… then join forces with PSL!
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