The Practice of the Future The Impact of Technology.

The Practice of the Future

The Impact of Technology

Howard B. Purcell, OD, FAAO. Diplomate, CCLRT

FIACLE

Senior Vice President, Essilor of America

September 2007

THE PRACTICE OF THE FUTURE

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ENVISION THE POSSIBILITIES

September 2007

September 2007

The Practice of the FutureThe Practice of the Future

What do practitioners think?What do practitioners think?

Market Trends Differentiation issues (Product and Practice)

September 2007

Which “share” would you rather have?

Market X

Market Y

September 2007

Which “share” would you rather have?

Market X

Market Y

September 2007

Competition is for Losers

Market Trends Differentiation issues (Product and Practice) AI

September 2007

AI – Artificial Intelligence

• Intelligent Agent – a system that perceives its environment and takes actions that maximize its chances for success

• Jeapordy – Watson

• Gary Kasparov (Chess) – Deep Blue

• Siri/Cortana

• iRobot – Roomba

• Self driving car _________________________________________________

• AiCure uses mobile technology and facial recognition to determine if the right person is taking a given drug at the right time

• R & D

Market Trends Differentiation issues (Product and Practice) AI Visual Acuity Testing – Normalize vs Optimize AMD and Blue Light (“Medical Eyeglasses”) Delegation – Refraction vs. Prescription

DDD Technological advancements (Dispensary)

Measurement devices Units of measure???

Disruptive Technology (ex. VR, smart phone, Kiosk – Dispensing? Refracting (on-line?), CL’s

Market Trends Differentiation issues (Product and Practice) AI Visual Acuity Testing – Normalize vs Optimize AMD and Blue Light (“Medical Eyeglasses”) Delegation – Refraction vs. Prescription

DDD Technological advancements (Dispensary)

Measurement devices Units of measure???

Disruptive Technology (ex. VR, smart phone, Kiosk – Dispensing? Refracting (on-line?), CL’s

Market TrendsMarket Trends

• Disruptive Technology Disruptive Technology

Market Trends DVS 3D Manufacturing Designing customized PALs Evolution of e-commerce

(Omnichannel) Commerce vs. Education? Reverse showrooming

–”WEBROOMING” Premium Product Demonstration

Reading Card? Designing customized PALs

“The closer we can get to

identifying how we see and the factors

impacting how we see the better we will be at

creating solutions”

THE FUTURETHE FUTURE

NINE NEW RULES Clutter Is Out Clean Is In

Curated and easy to understand

Multiple Pair Sales Begin at the Exam 3 pairs are what’s needed

Gender, Vender and Lifestyle Signage Are Essential 5% of opticals have it / 100% of successful retails do

Be a Retail Storyteller Backstory of frame and lens designs, collections and

creations. Impassion them with the wonders of optics and design/they will share those same stories

NINE NEW RULES Frameboards Are Out

Takes away from details and individuality of frames / Lined up like soldiers is antiquated concept

Lighting….Lighting…..Lighting Good lighting brings out sublte details prevalent in

todays eyewear (think jewelry)

Digital Interaction is Expected Measurements, Lens presentation, etc

The Storefront Majority see from a good (varied) distance, scale

appropriately

Waiting Rooms are …..History

It’s not the strongest species that survives, it’s not even

the most intelligent; it is the one most responsive to

change.

Charles Darwin

Plan for THE PRACTICE OF THE

FUTURE

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ENVISION THE POSSIBILITIES