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The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013
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The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

Mar 31, 2015

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Page 1: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

The Power to Persuade Building knowledge and Capacity

for Policy Change

Seven principles

(and a really good book)

Jennifer DoggettAugust 2013

Page 2: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

Get some perspective

Page 4: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

Understand the politics

Page 5: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

Solve their

problem (not

yours)

Page 6: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

Perfect your pitch

What problem am I solving?

Why is this the best solution?

What does success look like?

Page 7: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

Make friend

s

…or at least try to neutralise enemies!

Page 8: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

Tell a story

Page 9: The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

Principles

1. Get some perspective2. Know your audience3. Understand the politics4. Solve their problem5. Perfect your pitch6. Make friends7. Tell a story