The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013
Mar 31, 2015
The Power to Persuade Building knowledge and Capacity
for Policy Change
Seven principles
(and a really good book)
Jennifer DoggettAugust 2013
Get some perspective
Understand the politics
Solve their
problem (not
yours)
Perfect your pitch
What problem am I solving?
Why is this the best solution?
What does success look like?
Make friend
s
…or at least try to neutralise enemies!
Tell a story
Principles
1. Get some perspective2. Know your audience3. Understand the politics4. Solve their problem5. Perfect your pitch6. Make friends7. Tell a story