BRAND L VERS The Power of Your
BRAND L VERS
The Power of Your
CREATED BY scott jeffrey DESIGNED BY melissa thornton
© 2 0 0 9 T h e C u l t B r a n d i n g C o m p a n y
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Your customers buy from you for different reasons.
Why do they buy?
convenience
quality comfort
respect
cleanlinessexpertise
friendliness
trust
reliability
price
selection
stylevalue
promise
service
safety
flexibility
Some customers buy from you because
they have a relationship with you.
But a small group of customers
buy from you because they love you.
BRAND L VERS...We call them
BRAND L VERS Your
have a meaningful, emotional connection with your brand.
BRAND L VER, In the eyes of youryou have no competitors.
Mac users don’t even consider the PC as an option.
VW Beetle owners light up just thinking about their cars.
Do you think they consider buying a different car?
BRAND L VERS?
Is it worth putting your attention on your
After all, they represent a minority of your customer base and they already love you,
so why bother focusing on them?
Your goal is more traffic, new customers, more sales, mass market appeal, right?
But did you know...
A 5% increase in customer loyalty can
almost double your profitability.
5% =
An existing customer is 5 times more likely to buy from you than a new prospect.
How does focusing on yourBRAND L VERdrive profitability?
The Power of Repeat Business
Your buy from you more often. BRAND L VERS
BRAND L VERSYour
The Importance of Retention
stay loyal and don’t show interest in your competitors.
BRAND L VERS
The Magic of Word of Mouth
Your current create new customers for you.
Zappos generates over $1 billion in sales while spending only $18 million in advertising.
Repeat sales account for 75% of their revenue.
"We view any expense that enhances the customer experience as a marketing cost because it generates more repeat customers through word of mouth."
- Tony Hsieh, CEO of Zappos
Many marketers think they need to manipulate word of mouth through
gimmicks and incentives.
BRAND L VERS,If you serve your
they will share the word and create new customers for you—no extra incentives required.
BRAND L VERS.
Smart
companies
grow by
harnessing
the power of
their
Serving your best customers is the surest way to grow a profitable business—in any economic climate.
While most retailers were decimated by one of the most dismal shopping seasons in decades (4th qtr 2008),
Amazon’s sales surged almost 20%.
"We take those funds that might otherwise be used to shout about our service, and put those funds instead into improving the service. That's the philosophy we've taken from the beginning. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
- Jeff Bezos, CEO Amazon.com
Only by focusing on your
BRAND L VERScan you differentiate your business.
Only by focusing on your
can you make your competition irrelevant.BRAND L VERS
Only by focusing on your
can you grow a legion of loyal customers who trust you, buy from you, and help you grow your business.
BRAND L VERS
Your BRAND L VERSare the lifeblood of your business: Serve them better than anyone else.
join us