The Power of Visual Storytelling

AHOY

Hellomy name is

Robindesigner of infographics

THE POWER OF VISUAL STORYTELLING

100 MILLION SHARKS ARE KILLEDEVERY YEAR, SCIENTIST ESTIMATE IN REPORT

THE HUFFINGTON POST

NOT NEW

MR WILLIAM PLAYFAIR

fig 2. Statistical Breviary . 1789fig 1. Exports and imports to from Denmark and Norway . 1786

NASA . 1972

PIONEER 10 & 11

DATA VIZUALISATION

INFOGRAPHICS

DATA VIZUALISATIONINFOGRAPHICS

TELL KEY DATA STORY

PRIORITY TO AUDIENCE

DESIGN SHOULD

EMPHASISE

HIGHLIGHT KEY LEARNINGS

EXPOSE THE DATA TRENDS

PRIORITY TO DATA

DESIGN SHOULD BE MINIMAL

ALLOW DISCOVERY

AN INFOGRAPHIC IS...

WHEN THE VISUAL CLEARLY REPRESENTS THE CONTEXTUAL RELATIONSHIP OF THE DATA WITHOUT PREJUDICE, TO PRESENT A MEANINGFUL AND INFORMATIVE NARRATIVE

INFOGRAPHICS ARE ABOUT TELLING ASTORY

MAIN STORIES INFOGRAPHICS USED FORALL TELL A CLEAR STORY

COMPARING A TO BUSED FOR...

Drugged Culture. GOOD & STANFORD KAT

CAPTURING THE STATE OF INDUSTRY OR TREND

USED FOR...

Alphabet of Typography. Pop Chart Lab

PROVIDING A RESOURCE

USED FOR...

CHK Aqua Renew. RIPETUNGI

SHOWING EVOLUTION OF A CONCEPT OR INDUSTRY

USED FOR...

SXSWi Smart Wall. RIPETUNGI for JESS3, Design by Knight Studios

MAKING SOMETHING COMPLEX, SIMPLE

USED FOR...

PROCESS OF CREATING AN INFOGRAPHIC

ASK A LOT OF QUESTIONSHAVE TO BE BIT ANNOYING

FIRST QUESTION...

KNOW YOUR AUDIENCE

STATIC

Spread of H1N1 across the US. RIPETUNGI

INTERACTIVE

GE Industrial Internet. RIPETUNGI

The World Is Obsessed With Facebook. Alex Trimpe

ANIMATED

Election Party 2014. NPR

PRESENTATIONS

It’s all connected. New York Times

LET THE DATA LEAD

The FedEx Universe. RIPETUNGI

BE ACCURATE

Code Breaking. RIPETUNGI

SHOW/ ADD CONTEXT

ORGANISE THE INFO

HAI. RIPETUNGI

A

BASIC STORY FLOWS...

B C

SHOW, DON’T TELL

State of the Union 2012. The White House

TRY TO BE USEFUL

Ecosystems of the World. RIPETUNGI

VISUAL STORYTELLING IS IMPORTANT BECAUSE...

Fifty years of exploration. Sean McNaughton & Samuel Velasco

PRESENT A COMPELLING NARRATIVE

...THEY

...THEY

CAN EASILY BE DIGESTED & SHARED

...THEY

Crimean War causes or mortality in the army in the east. Florence Nightingale

CREATE ACTION

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THANK YOU FOR YOUR ATTENTION.