The Power of The Wall Street Journal
The Power of The Wall Street Journal
The Wall Street Journal Franchise
3.2 million monthly users
1 million daily exposures
29.6 million monthly visitors
Nearly 3 million daily
readers
Over 2 million readers
Source: 2009 Mendelsohn Affluent Head of Household Survey, HHI $100,000+; Nielsen Mobile October 2009; Internal Records November, 2009; WSJODN: Internal Records
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Now America’s Top-Selling Newspaper
• More people buy The Journal for news-breaking, trendsetting, fact-based
reporting than any other newspaper in the USA.
The numbers are in and The Journal is #1 and growing
*Source: The Wall Street Journal has the largest paid circulation of any US newspaper as measured by the Audit Bureau of Circulations, based on data contained in the September 2009 FAS-FAX. Percentage calculations made by WSJ based on data contained in the Sep 09 FAS-FAX.
+ 0.6%
- 17.1%
- 7.3%
- 11.1%
- 6.4%
- 9.7%
% Growth ’08-’09
Distinctive Properties & Estates
• Showcase your select properties every Friday
and Saturday in Weekend Journal’s Distinctive
Properties & Estates section
• Enhance your brand message while readers
are focused on residential real estate trends,
major sales activity, and fine living
• Special Sections, including:
Waterfront Properties
Golf Properties
New Home Developments
Luxury Developments
Encore: Property Guide to Retirement
Global Circulation
Sample Regions:
National: 1.7 million
Florida: 129k
Southern 250k
New York 294k
Northeast 412k
Chicago 84k
Midwest 396k
A total of 17 editions are available!
The Wall Street Journal - New York Section
• Local perspective on breaking news, sports, culture, real estate and more.
• Targeted circulation 235,000
• Real estate advertising available Thursday, Friday and Saturday
• Discounts available for multiple days
• Advertising available in color for smaller size ads
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A Global Affluent Audience: The Wall Street Journal Asia & The Wall Street Journal Europe
• Home ownership is high among European and Asian subscribers:
• Own their home
• Europe 77%
• Asia 72%
• Own a seasonal or weekend residence
• Europe 36%
• Asia 27%
• An audience with the means to purchase:
• Average household income
• Europe $347,000
• Asia $301,000
• Average investment portfolio value
• Europe $2,649,000
• Asia $2,034,000
Sources: The Wall Street Journal Europe/Asia Subscriber Studies 2007
WSJ. Magazine’s ―The Merchant‖
• Total Audience: 2,068,000
• Average Household Income: $302,949
(Circulation increased to 1.5 million in the U.S. and 1.7
million globally)
• 60%/40% Male/Female
• 93% agree it ―looks and feels like an upscale
lifestyle magazine‖
• 43% of subscribers took action as a result of an
article in WSJ while 35% have responded to an
advertisement
Includes:
1/9 page full color, photo and 30-35 words
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―Own‖ - Luxury Real Estate Supplement NEW YORK and WASHINGTON DC
• Own is a new opportunity in real estate publishing
that gives advertisers a one-of-a-kind
platform for reaching a targeted, affluent audience
in the New York tri-state area and the greater
Washington DC area.
• With beautifully photographed features and
articles, Own reports on the latest real estate
trends and tips for home buyers — providing
the ideal environment to highlight the most
distinctive properties.
The Wall Street Journal Digital Network
• The Wall Street Journal Digital Network is the Web's largest publisher of original business
news and financial information
• The combination of WSJ.com, MarketWatch, Barron’s, All Things Digital and other Dow Jones
topical sites yields over 29.6 million users each month
• Unique monthly visitors have grown 4% compared to September 2008 while competing sites
have experienced declines
• Low duplication with print – 80% of WSJ Digital Network users do not read the print edition
Source: Internal Records, November 2009; Source: Newspaper subscription and newsstand sales growth calculated by The Wall Street Journal based on Individually Paid data from the ABC FAS-FAX for the 6 months ended March 2008 and March 2009; @plan Fall 2009
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WSJ.com/Real Estate
• Prudential Florida Realty Fine Homes
Listings already included in listings
section
• The destination for luxury real estate on
the web, WSJ.com/RealEstate offers unbiased
reporting on what’s happening in residential
real estate – from changes in interest rates
and home prices to design trends.
• Targeting Capabilities
• Geo-Targeting, Demo-Targeting
Behavioral Targeting
• Real Estate Page Traffic
• 891,528 Monthly Visitors
• 4,456,964 Page Views
Currently over 300,000 luxury listings
on WSJ.com/RealEstate
Online Listing Upgrade: Featured Homes
• Appear on the Real Estate
Homepage
• Highly visible position increases
viewing opportunity
• 3 featured homes appear each
time the page is refreshed
• No search is needed for the
featured homes to appear
•$149 per month for a single home
•$596 per month for a 5-pack
Online Listing Upgrade: Spotlight
• Spotlight listings run at the top of
search results pages on related
searches
• Spotlight listings receive 10X more
response on average
•$125 per month for a single home
•$500 per month for a 5-pack
Online Listing Upgrade: Featured Agent
• Featured agent runs on the front page
of www.wsj.com/realestate
• Also appears in rotation under ―Find an
Agent‖ Search page
• Listing will appear in Agent Directory
• $400 for 6 months
*Special Prudential Pricing*
The Wall Street Journal reaches the target for luxury real estate
• 2.3 million affluent readers and digital users who have a net worth of $1,000,000+
• 1.8 million affluent readers and digital users who own multiple residences
• 5.4 million affluent readers and digital users who own their primary residence
• 35% of subscribers plan to acquire a home within the next five years
• 80% of subscribers have taken action as a result of real estate property listings in The Journal
• Nearly 8 in 10 agree that real estate advertising in The Journal instead of local market newspapers
makes it more influential (79%) and credible (78%)
• Average value of residence:
Primary: $1,014,000
Weekend/Vacation Property: $1,079,100
For more information, contact your local WSJ representative:
Damon Salerno
305-789-6611