The Power of the Market Poli 110J 6.1 This is the pure form of servitude: to exist as an instrument, as a thing.

The Power of the MarketPoli 110J 6.1

“This is the pure form of servitude: to exist as an instrument, as a thing.”

One-Dimensional Man

• Ch. 2: The loss of the negative dimension in politics & society

• Ch. 3: The loss of the negative dimension in art & culture

The unification of opposing forces• Political parties– In the name of profit and against the Enemy

• Classes– To maintain the comfortable society

• Labor & industry– A shared interest in long-term corporate profitability

• Is this stabilization temporary, painting over the roots of conflict, or is it permanent, having transformed the very basis of social conflict?– Systematic effects– The elimination of negative potential

Revolution: Impossible

• In order for fundamental social change (revolution) to occur, the laboring classes must be “alienated from this universe in their very existence, that their consciousness is that of the total impossibility to continue to exist in this universe… Thus, the negation exists prior to the change itself…” (25)

Revolution: Impossible

• The promise of an ever-more-comfortable existence for some and brutality for others makes it impossible to imagine a qualitatively different universe of discourse & action

• The current system is supremely able to contain & manipulate subversive thought & action

Nullification of Labor

• Laborers, who once lived in contradiction & negation of the system, are now integrated– Sticks: Technological unemployment, outsourcing,

speed-up– Carrots: Lifelong benefits (retirement, etc.) cause

workers to identify their own interests WITH the company• Even to the extent that they will surrender increased

wages to ensure continued profitability– Co-optation of labor interests

Incorporating the professionals

• Professionals are integrated ever more systematically– Interdependence of professions• Striking has no effect

– Reliance on machines• Computers store the knowledge once held by humans

– Proletarianization• Example: store clerks

The Bosses Vanish

• Even owners and bosses are integrated, becoming less makers of decisions than corporate administrators– Behind the veil of vast corporate & government

administration, responsibility dissolves and there is no place to affix responsibility, resentment, or anger

– Who governs? Who leads?

Life as a thing

• Labor, organizers, administrators, management all lose negative potential– They plan, they administrate, but “the decisions

over life and death, over personal and national security are made at places over which the individuals have no control.” (32)

• No one decides, no one chooses, they only function.

Life as a thing

• “The insanity of the whole absolves the particular insanities and turns the crimes against humanity into a rational enterprise.” (52)– 5 million deaths is rationally preferable to 10

million.• But this is only a single insanity within a greater system

of insanity.

Life as a thing

• “As long as this constellation prevails, it reduces the use-value of freedom: there is no reason to insist on self-determination if the administered life is the comfortable and even the “good” life.” (49)– Use-value of freedom? Efficiency– “good”

Life as a thing

• “This is the pure form of servitude: to exist as an instrument, as a thing.” It doesn’t matter “if the thing is animated and chooses its material and intellectual food, if it does not feel its being-a-thing, if it is a pretty, clean, mobile thing.” (33)

High culture is dead

• This is good: it was based in an unjust distribution of wealth and power

• This is bad: with it, another source of negative thought has been lost

Freudian terms• Id/ego/superego• Eros/erotic – joining together, not necessarily

sexual• Pleasure Principle – the id seeks pleasure above

all• Reality Principle –the id’s pleasure-seeking is

thwarted by the external conditions in the world• Sublimation—erotic energy redirected away from

sex due to reality principle• Thanatos—the drive to destroy, aggression

The problem with the Classics

• The mass distribution of the classics is good, but the context changes their meaning, no longer high culture

• They are no longer works of penetrating analysis, criticism, or protest. They become “classics”– “Coming to life as classics, they come to life as

other than themselves; they are deprived of their antagonistic force, of the estrangement which was the very dimension of their truth.” (64)

The Architecture of Domination

• Architecture reflects this: the places of what is left of high culture are no longer set apart. Rather, they are fully integrated, “a fitting part of the shopping center… Domination has its own aesthetics, and democratic domination has its democratic aesthetics.” (65)

By Contrast

• “No matter how close and familiar the temple or cathedral were to the people who lived around them, they remained in terrifying or elevating contrast to the daily life of the slave, the peasant, and the artisan—and perhaps even to that of their masters.” (63)

The Great Refusal in Art

• Art is fundamentally about negation:• “Literature and art were essentially alienation,

sustaining and protecting the contradiction—the unhappy consciousness of the divided world, the defeated possibilities, the hopes unfulfilled, the promises betrayed.” (61)

The Great Refusal in Art

• “To live one’s love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made for man become unconquerable cosmic forces.” (61)– Romanticism

The Great Refusal in Art

• “Fiction calls the facts by their name and their reign collapses; fiction subverts everyday experience and shows it to be mutilated and false.” (62)

• “This incompatibility is the token of their truth.” (60)

Refusal Refused

• But now: “What has been invalidated is their subversive force, their destructive content—their truth.” (61)

• “The absorbent power of society depletes the artistic dimension by assimilating its antagonistic contents.

Refusal Refused

• “The works of alienation are themselves incorporated into this society and circulate as part and parcel of the equipment which adorns and psychoanalyzes the prevailing state of affairs. Thus they become commercials—they sell, comfort, or excite.” (64)– He meant this metaphorically– “All You Need is Love” and car insurance

Refusal Refused

• “In the realm of culture, the new totalitarianism manifests itself precisely in a harmonizing pluralism, where the most contradictory works and truths peacefully coexist in indifference.” (61)– 31 flavors of teenage rebellion

• The death of punk• Tolerance?• “As modern classics, the avant-garde and the beatniks share

in the function of entertaining without endangering the good conscience of men of good will” (70)

Sex & the Totalitarian

• Like art, sex is liberalized but controlled:• Society “can afford to grant more than before

because its interests have become the innermost drives of its citizens, and because the joys which it grants promote social cohesion and contentment.” (72)

Sex & the Totalitarian

• The current society limits the scope of sublimation. It also reduces the need for sublimation.– Trades repression for a limited pleasure, which

reinforces the one-dimensional unfreedom of society

Sex & the Totalitarian

• Sexual display & relationships are acceptable in the workplace, but the body remains, and sex become, “an instrument of labor” which is “made more susceptible to (controlled) satisfaction.” (74-75)

The power of Eros

• While the liberation of sexuality lessens unhappiness, it also renders love, art, & sex non-critical. The sublimated sexuality gains power & focus beyond the body, “It is beyond good and evil, beyond social morality, and thus it remains beyond the reaches of the established Reality Principle, which this Eros refuses and explodes.” (77)– Love, sex, art

Totalitarian-style

• When sex need no longer be sublimated, “What happens is surely wild and obscene, virile and tasty, quite immoral—and precisely because of that, perfectly harmless.” (77)– The Happy Consciousness is unaware that it is not

free, that it is not capable of imagining a better, or even a different world.

– That which was socially subversive now reinforces society

A cure for transcendence

• Reducing the transcendent to the one-dimensional world: “Tragedy and romance, archetypal dreams and anxieties are being made susceptible to technical solution and dissolution. The psychiatrist takes care of the Don Juans, Romeos, Hamlets, Fausts, as he takes care of Oedipus—he cures them.” (71) – Sex, love, revenge, ambition, monstrosity all

vanish as critical ideas