Andrew Thorp Co-Founder of MojoLife 15 th January 2013 Leading Change in an inter-connected world
Andrew Thorp
Co-Founder of MojoLife
15th January 2013
Leading Change
in an inter-connected world
““Innovative solutionsInnovative solutions
to social and environmental to social and environmental
problems”problems”
WilliamKamkwamba
“The boy who harnessed the wind”
““Can researchers become storytellers?”Can researchers become storytellers?”
Storytellers, allStorytellers, all
Malcolm GladwellMalcolm GladwellBrene BrownBrene BrownDale CarnegieDale Carnegie
But But REALLYREALLY interested in what happens interested in what happens
AFTERAFTER the research is donethe research is done
Research (conclusions)Research (conclusions) IDEAIDEA
BUT…BUT…
Build a Build a STORYSTORY around that idea, build a around that idea, build a TRIBETRIBE
Creates Creates CHANGECHANGE (that’s Making a Difference) (that’s Making a Difference)
Al Gore (An Inconvenient Truth)Al Gore (An Inconvenient Truth)
Rediscovering Rediscovering MojoMojo
The power of The power of IdeasIdeas (TED) (TED)
‘‘finding the finding the WHY’ WHY’ (Sinek)(Sinek)
The power of The power of StoriesStories
Martha PayneMartha Payne
Why Stories WorkWhy Stories Work
• More interesting
• Show vs tell
• Engages emotionally
• Resonates
Building a Building a TribeTribe
Seth GodinSeth Godin
Stories give ideas legs!
Develop a story Make a difference