The power of purpose

THE POWER OF PURPOSE Taking a frontrunner position towards a new retail and quality experience

The Future of Retail 24 april 2014

FRANS BECKERS Algemeen Directeur

EPEA BENELUX

Stefaan Vandist�ex-Duval Guillaume�Expert Branding en storytelling

Tom Duhoux�ex-Van Gansewinkel�Expert Business Development en Cradle-to-cradle

Bart Jansen�ex-Vito�

Expert Innovatie en duurzame

productontwikkeling

Rethinking the way we make things (Frans Beckers / EPEA)

Who we are, what we do and why (EPEA / Studio Spark)

Business models and retail experience (Tom Duhoux and Stefaan Vandist / Studio Spark)

How to make it happen? The process (Frans Beckers and Tom Duhoux)

FRANS BECKERS

About rethinking the

way we make things

THEMA GEEL

v

•  Toxic materials •  Health for all of us •  Resource scarcity

WHY DOES IT MATTER?

THEMA BLAUW POOR INDOOR AIR QUALITY

THEMA BLAUW INCREASING RESOURCE SCARCITY

THEMA GEEL

BIOCYCLE TECHNOCYCLE

IN NATURE, EVERYTHING IS A RESOURCE FOR SOMETHING ELSE

WHY IS THE ROLE OF RETAIL SO IMPORTANT?

•  ‘Chain director’ and ‘architect of choice’ for consumers •  Turn innovation into a positive experience •  Buy and take-back touch-point is key in circular systems •  Customer ambassador to producers •  Best market feeling

THEMA BLAUW WHO ARE THE FRONTRUNNERS TODAY?

THE FUTURE OF �RETAIL What do the trendwatchers tell us?

WATCHING THE TRENDWATCHERS….

From internet to outhernet

From multi-channel to

omni-channel

From usual to unusual

From eco-special to eco-normal

From ‘house of brands’ to ‘branded house’

A good storyteller tells a good story, a great storyteller tells a story that allows you to find a glorious role in that story… ��(Watts Wacker, world renowned futurist)

The Company

The Product

The Brand

BELIEF    

TRUST    EXPERIENCE  

The Product

 EXPERIENCE  

The Company

 TRUST  

The Brand

 BELIEF  

Als mijn ervaring met het product bijdraagt tot mijn geloof in het merk en mijn vertrouwen in het bedrijf, dan zorgt dat voor een zeer versterkend en geïntegreerd samenspel. ��

Ok, laten we nu eens teruggaan naar de producten waar we

vandaag mee zijn begonnen…

SILVER

MATERIALS PASSPORT

CRADLE TO CRADLEProduct

MORE INFO

QUALITY STATEMENT

CERTIFICATE

Do you want to learn more aboutthe story behind this bin?

Scan this QR code, or go towww.epea.com/quality-statement

Congratulations withyour purchase!Read on to see what makes me so special!

BUSINESS VALUE

SOCIETAL VALUE

CUSTOMER �VALUE

fun

7 vuistregels om dit op een effectieve manier waar te maken

�#1�

Wees positief. �Bied perspectief�

�

�#2�

Maak het makkelijk�

�#3�

Zorg voor realistische beeldvorming

�#4�

Engageren in plaats�van evangeliseren �

�#5�

Wees ongewoon

�#6�

Voed sociale status

�#7�

Maak van je merk een sociaal�platform

Hoe beginnen we hier nu aan? Hoe leggen we het

innovatiepotentieel bloot?

A re

mix

of t

he O

VAM

SIS

Too

lkit �

and

the

EPEA

Roa

dmap

Het gaat over �business development!

X

X

X X

X

X

X

X

X

THE POWER OF PURPOSE�thanks for your attention!�@talkwithspark

EPEA [email protected] www.epea.nl Studio Spark [email protected] [email protected] www.studiospark.eu