The Power of Partnership to Create a Global Brand Priya Haji, World of Good Robert Chatwani, eBay
The Power of Partnership to Create a Global Brand - World of Good and eBay
May 10, 2015
Two socially conscious visionaries have figured out a way to leverage the strengths of two very different brands to create the world’s largest online marketplace of people- and planet-positive products to engage people in compassionate commerce. Robert Chatwani and Priya Haji discuss their creative business model, how WorldofGood.com got its name, how people can connect more directly to the producers and cultures where unique products are made, and how these vastly different organizations are working so closely together to make commerce a force for good.
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The Power of Partnership to Create a Global Brand
Priya Haji, World of GoodRobert Chatwani, eBay
Opportunity.
100 million
1.5 billion
> $20,000
$1,500 - $20,000
Market access for global entrepreneurs.
Global population Annual per capita income
4+ billion < $1,500
C.K. Prahalad & Stuart Hart; U.N. World Development Reports
Information rich shopping for consumers.
Consumer segments
A growing number of consumers seek authentic experiences that help them better align their shopping decisions
with their personal values.
Activist Social Change SCWC Unique
“Dream of a solution the size of the problem”
More than 6 billion people in the world live on less than $4 per day
Build
Range of options for launching the business.
Acquire
Range of options for launching the business.
Partner
Range of options for launching the business.
by
A trusted marketplace where individuals can create positive
change through commerce.
People & Planet
Global Producers
Leading Organizations
Global Consumers & Platform
by
+ +
Vibrant online experience.
Culture of openness.
Open Innovation
Brand Organization Community
What we’ve learned – eBay.
• Discover the pioneers
• Don’t ask for permission
• Break-free from traditional processes, but align with strategy
• Fly under the radar
• Inspire your internal champions
What we’ve learned – World of Good.
• Be fearless and don’t limit yourself
• Seek out a partner that is willing to listen
• Integrate core principles into consumer promise
• Stay authentic – build to your core consumer
• Always keep your eye looking forward
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